2. CHINA HOUSEHOLD
ELECTRIC CLEANING
APPLIANCES
MARKET REPORT
Beijing Zeefer Consulting Ltd.
February 2012

3. INTRODUCTION
This report discusses the household electric cleaning appliances market in
China mainly from the following sections.
- Size of Household Electric Cleaning Appliances Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
household electric cleaning appliances market size, industry sales revenue
and domestic household electric cleaning appliances output in 2008 - 2010,
this report presents a picture of the real development of household electric
cleaning appliances market in China and changes in the overall market size.
- Hot Areas of China Household Electric Cleaning Appliances Market
Based on the comparison and analysis on China's household electric cleaning
appliances production and import in different provinces or cities, this report
points out those hot areas in China for household electric cleaning appliances
market deserve most attention.
- Top 10 Enterprises in China Household Electric Cleaning Appliances
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
household electric cleaning appliances industry in terms of sales revenue,
market share and number of employees, the report shows their positions in
the household electric cleaning appliances market in China. Additionally, this
report lists basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Household Electric
Cleaning Appliances Market
This report analyzes the household electric cleaning appliances market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of household electric cleaning appliances product and regional markets in
China in terms of sale revenue, profitability, production volume, number of
enterprises and the value of imports... The report offers data on the market

4. shares of imported household electric cleaning appliances products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
concentration ratio of the current household electric cleaning appliances
market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Household Electric Cleaning Appliances
Products
In this section, the report includes the main source countries / regions of
imported household electric cleaning appliances products for China and their
market shares, the domestic destinations of imported household electric
cleaning appliances products in China and shares for these destinations,
major export destinations (countries or regions) for Chinese produced
household electric cleaning appliances products and shares of these
destinations, major origins of the exported household electric cleaning
appliances products and their shares.
- Household Electric Cleaning Appliances Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning household electric cleaning appliances products generally
accepted in the household electric cleaning appliances industry in China,
including standard names both in Chinese and English as well as their unified
code numbers.
- Major Household Electric Cleaning Appliances Importers in China
The report lists 10 major importers for household electric cleaning appliances
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Household Electric Cleaning
Appliances Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset

5. and profit margin as well as other key statistics, China Household Electric
Cleaning Appliances Market Report presents the current situation, the growth
rate and profitability of the household electric cleaning appliances industry in
China.

6. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC CLEANING
APPLIANCES MARKET SIZE ..............................................................................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC CLEANING
APPLIANCES PRODUCTS ACROSS CHINA..................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD
ELECTRIC CLEANING APPLIANCES PRODUCTS......................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED HOUSEHOLD ELECTRIC CLEANING APPLIANCES
PRODUCTS........................................................................................................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 NANJING LG PANDA APPLIANCES CO., LTD......................................38
7.2 HANGZHOU PANASONIC APPLIANCES CO., LTD. ...........................38
7.3 WUXI LITTLESWAN CO., LTD. ..................................................................39
7.4 HEFEI HAIER WASHING MACHINE CO., LTD. ....................................40
7.5 HEFEI RONGSHIDA GROUP CO., LTD. ...................................................40
7.6 A.O.SMITH (CHINA) WATER HEATER CO., LTD..................................41
7.7 CHONGQING HAIER AIR CONDITIONER CO., LTD...........................42
7.8 BOXIWEI HOUSEHOLD APPLIANCES CO., LTD...................................42
7.9 FOSHAN SHUNDE HAIER APPLIANCE CO., LTD................................43
7.10 ARISTON ENERGY PRODUCTS (CHINA) CO., LTD. ..........................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR HOUSEHOLD
ELECTRIC CLEANING
APPLIANCES PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of household electric cleaning appliances mfg.
enterprises above designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian 4
Hebei Beijing
<4
Tianjin
Shanxi < 4 <4
Ningxia < 4 Shandong
Qinghai 9
Gansu Henan Jiangsu
Shaanxi <4 Anhui 47
Tibet Shanghai
Hubei 9 21
Sichuan <4 Zhejiang
12 <4 110
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou <4
<4 4
1-4 1
5-9 Yunnan Guangdong 5
Guangxi
53
10-69 10
70+ 70
Hainan
Beijing Zeefer Consulting Ltd. 10
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10. Sample Page AllChinaReports.com
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household electric cleaning
appliances mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises
全国 230 Changes in the percentage of
272 284
in term s of the num ber of
oreign-funded 80 num bers of foreign-funded 97
108
enterprises in 2010 enterprises
e of ownership 187
Private 112 17% 120 16% 138rivate
17%
oreign-funded 80 108 97 nded
ctively-owned
Others 34.15% 38 35% 44 40% 49
34%
Private 49% 44% 49%
oreign-funded65.85% 35% 40% 34%
ctively-owned 0% 0% 0%
Others 17% 16% 17%
49% 44% 49%
2008 2009 2010
Foreign-funded Others type of ow nership Private Foreign-funded Others
In 2010, among the 284 household electric cleaning appliances mfg.
enterprises above designated size across China, 97 are foreign enterprises,
accounting for about a share of 34.15% of all. In terms of the number of
Beijing Zeefer Consulting Ltd. 30
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