Travel & Tourism Industry / Marketing Mix of Rajasthan Tousism / 7 Ps of Rajasthan Tourism

1. Travel & Tourism
Industry

2. • The hospitality industry is part of a larger enterprise
known as the travel and tourism industry. This industry is
a vast group business with one goal in common: that is
to provide necessary or desired products and services
to travellers.
• Travel and tourism industry has now become the
largest civilian industry in the world, according to
statistics one out of every ten person worldwide is part
of the Travel and tourism industry.

3. 1. Lodging Operations:
• Under lodging operations
comes Hotels, Motels, Resorts,
Timeshare Hotels, B&B,
Casinos Etc. Lodging
operations is the largest
sector under Travel and
Tourism Industry.

4. 2. Transportation Services:
• Ships, Air planes,
Autos, Bus,
Railways, Metro's,
Bikes, Limousines
all comes under
the
Transportation
Services in the
Travel and
tourism industry.

5. 3. Food and Beverage
Operations:
• Restaurant, Lodging
Properties Retail
stores, Vending
Machines, Catering,
Snack Bars, Cruise
Ships, Bars, Banquets,
Out Door Catering all
Comes under the F&B
operations sector.

6. 4. Retail Stores:
• Gift Shops,
Souvenir shops,
Handicraft
Shops, Art
Shops, Markets
etc.

7. 5. Activities:
• Recreation,
Businesses,
Entertainment,
Amusement Parks,
Study Trips,
Sporting Events,
Ethnic Festivals
Etc.

8. Travel, Tourism & India
Tourism in India accounts for 9.6 per cent of the
GDP and is the 3rd largest foreign exchange earner
for the country.
The tourism and hospitality sector’s direct
contribution to GDP in 2016, was US$ 71.53 billion.
During 2006–17E, direct contribution of tourism and
hospitality to GDP is expected to register a CAGR of
14.05 per cent.

9. In 2016, foreign tourist arrival in India stood at
8.8 million, mostly from UK, US and Bangladesh.
By 2025, foreign tourist arrivals in India is
expected to reach 15.3 million, according to
the World Tourism Organization.
The direct contribution of travel and
tourism to GDP is expected to reach US$
147.96 billion by 2027

10. 1. Agra
2. Jaipur / Udaipur
3. Goa
4. Kashmir
5. Kanyakumari
6. Kerala (Backwaters)
7. Old Delhi
8. Ajanta Ellora
9. Darjeeling
10. Mysore

11. 7Ps of7 Ps with reference to
tourism

12. About Rajasthan
Rajasthan, the Land of Kings is synonymous to
heroism, royalty and honour. Historic tales of battles
fought and romance of the riches adorn the walls
of the state.
The 1950s mark the merging of these 18 provinces
into one whole state and ,Today Rajasthan has 33
districts covering an area of 3,42,239 sq km.

13. Irrespective of rich cultural roots, Rajasthan is
equally modern and flourishing as any other
urban city. The state roads flaunt the most
expensive vehicles and at the same time run
camel carts, horse drawn tangas and scooter
rickshaws.

14. Rajasthan's topography is a potpourri of the
sandy deserts and prolific vegetation. It is
home to the Great Indian Thar Desert and the
Chambal River which is solely responsible for
the water supply in the region.

15. [ Uniquely Rajasthan ]
T h e F o o d
T H E P E O P L E

16. T H E A R C H I T E C T U R E
R H Y T H M A N D R E S O N A N C E

17. Product / Services

18. Product/Service
• Rajasthan tourism provides various beautiful destinations;

21. And Many More…..

22. Various Forts:

23. And Many More…..

32. { Palace On Wheels }

34. Place & Time

35. Rajasthan tourism organise
various fairs & festivals on
various time and at various
places.

39. And Many More…..

40. People

41. People are the most important
element of any service or experience.
In tourism industry there is
involvement of many people like
traveller, guides, travel agents,
tourism assistance force etc.

42. Promotion

43. • The tourism industry is unlike
any other because, instead
of a product, you are selling
a place and all the things it
has to offer.

44. • You are competing with the
entire world every time you
promote tourism in a given
destination, and this high level
of competition demands a
creative and unique approach.

45. • To be successful, your
marketing should constantly
put forth the best possible
image of your destination,
while creating interest on a
broad scale in as many ways
as possible.

46. • Rajasthan Tourism is promoting itself
very effectively and they have
carried out many interesting
advertisements.

48. Rajasthan Tourism is very active on
various social media too.

50. Rajasthan tourism offers various
tours like Religious Tours,
Rajasthan Darshsn, Pearls of
Rajasthan, Best of Wild Life
Package, Desert circuit, Exotic
Rajasthan etc.

51. Religious Tour
(11 Nights /12 Days)
Places Covered : Jaipur-Bikaner-Jaisalmer-Jodhpur-Ranakpur-Udaipur-
Pushkar-Jaipur

52. Rajasthan Darshan
(10 Nights /11 Days)
Places Covered : Jaipur-Chittaurgarh-Udaipur-Mount Abu-Jodhpur-
Jaisalmer-Bikaner-Jaipur

53. Desert Circuit
(7 Nights /8 Days)
Places Covered : Jaipur-Bikaner-Jaisalmer-Jodhpur via Ajmer- Pushkar-Jaipur
And Many More…..

54. Even Travellers can book an Aircraft
for air taxi operations.
KING AIR B-200
Rate per hour: 70,000.00 (INR)
Minimum chargeable hours per day: 2.00
Night halt charges: 25,000 (INR) or boarding/lodging of crew in a 5 star hotel and actual
transportation charges
Handling Charges: Actuals
Extension of watch hours: Actuals

56. • Process refers to how services are
provided or delivered to a customers.
Every services from hotel booking to
selection of package, taxi service etc.
can be booked online at
http://rtdc.tourism.rajasthan.gov.in/Clie
nt/Home.aspx
http://www.bookrajmonuments.in

57. Physical Evidence

58. Physical evidence is the space by
which you are surrounded when
you consume the services,

59. - If you are travelling then Taxi, Train or
Aircraft can be consider as physical
evidence.
- If you are visiting any trade show or fair
then surrounded environment like Shops etc.
can be consider as physical evidence.
- If you are staying at Hotel then surrounding
hotel environment can be consider as
physical evidence.

60. Thank you
very
much!!!