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Presentationzara 140319065950-phpapp01
1.
2. Largest retail stores.
Known for their fast fashion.
Spanish clothing Line based in Arteixo, Galicia.
Flagship chain store of Inditex group.
1080 stores worldwide
3. Businessworld magazine
describes it as follows:
"Zara was `a fashion
imitator. It focused its
attention on
understanding the
fashion items that its
customers wanted and
then delivering them,
rather than on
promoting predicted
season's trends via
fashion shows and
similar channels of
influence, which the
fashion industry
traditionally used.”
Vision Statement:
“ZARA is committed to satisfying the
desires of our customers. As a result we
pledge to continuously innovate our
business to improve your experience. We
promise to provide new designs made from
quality materials that are affordable”
Mission Statement:
“Through Zara’s business model, we aim to
contribute to the sustainable development
of society and that of the environment with
which we interacts.”
4.
5. High brand awareness in the market.
Zara’s brand name and eye-catching window
displays.
Depth of awareness
6. Meet Jessica. Jessica is a typical Zara customer, because as you can
see in the picture she is young, fashion conscious and value seeking.
Values
associated with
Zara include
‘modern’, ‘trendy’,
‘high fashion’ and
‘sharp
7. Reliability & Durability - Zara is known for the quality of the clothes
they sell.
Style & Design – Zara offers customers the latest and most
fashionable items.
Their concept keeps consumers coming back for new designs in
order to remain fashion-forward.
Service Effectiveness - Zara does not focus its resources on in-store
services.
Well-received exchange policy which allows customers to get back
full refunds for purchased products according to Zara’s Refund
Policy.
12. Who they are.
http://www.inditex.com/en/who_we_are/timeline
Number of Zara stores
http://www.inditex.com/es/quienes_somos/tiendas
Businessworld Discription
http://www.businessworld.in/content/view/898/953/
Mission andVisionStatement
http://zarafashion2013.wix.com/zara#!brand-position/c1q1p
Customer-Based Brand Equity Model
http://zarafashion2013.wix.com/zara#!2b-fg-analysis/cjus
http://zarafashion2013.wix.com/zara#!brand-pyramid/c1u55
http://prezi.com/yqzwdkm9dglu/zara/
Editor's Notes
-Zara was founded in 1975 by Amanico Ortega and Rosalia Mera.
-Inditex group also owns Bershka, Pull and Bear Massimo Dutti and 3 other brands.
-Their stores are in Africa, Europe, the states and asia as an example to each would be Egypt, mexico, China and germany.
-Zara does women, men and kidswear and furnitiure which falls under the name Zara home.
-Businessworld is an idian Magazine.
An article with the name The reign of Spain stated that :Zara doesn't advertise its clothes - it doesn't have to. Word of mouth alone has made its Spanish owner a billionaire
Zara’s mission and vision is to give the customer an exclusive choice of fashion by providing a quick turnover of new stock than other fashion retailers.
Zara’s SWOT: (s) global outreach (w) lack of marketing (o) Demand of high fashion at affordable prices (t) high competition
despite its low advertising policy. The reason happens to be due to it’s old existence in the retail history as well as for the choice of store locations in areas with high human traffic.
displays are the key factors in building awareness in consumers’ minds. Both recall and recognition measures are high which goes to shows that Zara has high salience in customers’ minds.
, Zara performs well as it is the top of mind recall when respondents were asked to name fashion retail outlets. However, competitors’ brands, such as Mango and H&M, were also named, indicating the close associations between these brands in customers’ minds.
User Profile – A typical Zara customer is one who is young, fashion-conscious and value-seeking. He or she is keenly attuned to fashion trends and seeks for high fashion with a reasonable price tag. They also portray a sense of sophistication, confidence and impressiveness.
Personality and values – Values associated with Zara include ‘modern’, ‘trendy’, ‘high fashion’ and ‘sharp’. Zara exudes a refined and stylish personality that appeals to its assertive and confident target audience.
Minimal advertising expenditure, which translates to cost savings for its customers.
A survey took place in Singapore stating that zara is more female brand than a males brand when it comes to evening and formal wear.
Fairly priced and decent.
2.5 USD billion net profit in 2012 ( irish times, 2012 )
