This presentation is about the advertisement model adopted by zara.The intial slides explains all about zara, its then, its advertisement campaigns, their marketing strategies and then the conclusion. To make the presentation attractive, I have added as many pictures as I can.Pictures explains a lot. To understand its business model better, you can visit zara official site. http://fashiongear.fibre2fashion.com/brand-story/zara/about.asp http://fashiongear.fibre2fashion.com/brand-story/zara/philosophy.asp All the best!

1. MAHARAJA SAIYAJIRAO UNIVERSITY
Business advertisement analysis
2016
By: Divisha Agarwal
Section ‘A’

2. ABOUT
 ZARA is a spanish clothing and accessories retailer
based in Arteixo , Galicia .
 Founded by Amancio Ortega and Rosalía Mera in
1975.
 Marked as the prestigious venture of the INDITEX
group the first store of zara.
 Zara is present in 73 countries, with a network of
more than 1540 stores, ideally located in major
cities.

3. Introduction to INDITEX
 INDITEX is a global specially retailer that designs,
manufactures, and sells apparel , footwear, and
accessories for women, men and children through its
chain around the world.
 Zara is the largest and most internationalized of the
six retailers that Inditex owns.

4. Competitors of Inditex

5. Historical background of ZARA
The person who
overtook Bill Gates
to become the
richest person in
the world.

6. ZARA ADVERTISING CAMPAIGN
BE WONDERFUL . BE MEMORABLE

8. NO ADVERTISEMENTS STRATEGIES

9. IT’S PHILOSPHY

10. Demographic target Psychographic target
Aged 18-40
work in big cities
Pursuing higher
level education
Mid range income
Interested in
fashion trends
Enjoy shopping and
socialising
Hectic lifestyle
ZARA’S TARGET

11. PRICE AND VISION

12. ZARA STRATEGIC ADVANTAGE
Zara’s unique quick response system.
Strong merchandising strategy.
Zara cuts in advertising investment which makes
an international expansion more economical.
Provides trending and affordable fashionable item.
Store atmosphere.

13. CONCLUSION
ZARA :FAST FASHION

14. THANK YOU