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Zara

Case study

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Abbasi Dawood,[object Object],FrancGongora,[object Object],Mª Carmen Miranda,[object Object],Monique Beauchamp,[object Object]
Introduction,[object Object],Business Model,[object Object],Zara Worldwide,[object Object],Zara in Asia,[object Object],Building the Future,[object Object],Conclusions,[object Object]
Introduction,[object Object],Business Model,[object Object],Zara Worldwide,[object Object],Zara in Asia,[object Object],Building the Future,[object Object],Conclusions,[object Object]
Introduction,[object Object],Zara is part of the Inditex Group of Spanish fashion retailers. ,[object Object],Inditex, one of the world’s largest fashion distributors, it has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa. ,[object Object],Inditex’s net sales increasedby 14% in thefirstninemonths of its 2010 fiscal year –fromFebruary 1 toOctober 31 – to 8,866 million euros.,[object Object],Zara began in La Coruña, Spain in 1975, in the 1980s Zara pioneered the concept of what is now considered "fast fashion“.,[object Object],In addition to Zara, the largest of its retail chains, Inditex has other commercial formats. Sells womens, mens, juniors, and childrens fashions as well as accessories for the home ( Massimo Dutti, Oysho, Bershka, Uterque, etc.. ),[object Object]
Zara : AffordableExclusivity,[object Object]
Zara

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