Zara

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Zara

  1. 1. Abbasi Dawood<br />FrancGongora<br />Mª Carmen Miranda<br />Monique Beauchamp<br />
  2. 2. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  3. 3. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  4. 4. Introduction<br />Zara is part of the Inditex Group of Spanish fashion retailers. <br />Inditex, one of the world’s largest fashion distributors, it has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa. <br />Inditex’s net sales increasedby 14% in thefirstninemonths of its 2010 fiscal year –fromFebruary 1 toOctober 31 – to 8,866 million euros.<br />Zara began in La Coruña, Spain in 1975, in the 1980s Zara pioneered the concept of what is now considered "fast fashion“.<br />In addition to Zara, the largest of its retail chains, Inditex has other commercial formats. Sells womens, mens, juniors, and childrens fashions as well as accessories for the home ( Massimo Dutti, Oysho, Bershka, Uterque, etc.. )<br />
  5. 5. Zara : AffordableExclusivity<br />
  6. 6.
  7. 7. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  8. 8. Strategy: businessmodel<br />
  9. 9. Strategy: businessmodel<br />
  10. 10. Strategy: businessmodel<br />
  11. 11. Strategy: businessmodel<br />
  12. 12. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  13. 13. ZaraWorldwide<br />Paris<br />Japan<br />Milan<br />China<br />South Korea<br />India<br />Hong Kong<br />Thailand<br />Philippines<br />Malaysia<br />Singapore<br />Indonesia<br />Salamanca<br />5th Avenue<br />New York<br />America: 197 shops<br />USA: 49 shops<br />Europe: 1.026 shops<br />Asia and row : 1.483 shops<br />Ginza<br />(Japan)<br />
  14. 14. Zara ManufacturingDistribution<br />
  15. 15. Zara Suppliers<br />
  16. 16. Zara Sales 2009<br />Inditex CUM Sept 2010<br />8.866 M€<br />+14%<br />
  17. 17. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  18. 18. How to start-up a new market?<br />
  19. 19. Japan<br />Problem: taxestoimportshoes and complements of Morocco leatherwork<br />
  20. 20. India<br />
  21. 21. South Korea<br />
  22. 22. Adaptationtotheclient:<br />Japan:<br />It withdraws the pins of the clothes.<br />It has taken Japanese customs: the niponas meetings.<br />High prices.<br />Smaler sizes.<br />It doesn’t open in sales.<br />Middle East: <br />Manikins without head.<br />
  23. 23. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  24. 24. Building the Future <br />Shop Online<br />2010<br />Spain, Germany, France, Italy, Portugal, UK, Belgium, Austris, Holland, Ireland and Luxemburg<br />2011<br />USA and Japan<br />Strategic Area during next 10 years<br />Zara New Openings<br />50% in Asia<br />Forecast Sells: <br />20% of Inditex Sales in 2012<br />New markets<br />Australia<br /> Spring 2011<br /> Joint Venture <br /> Sidney & Melbourne<br />South Africa<br />2nd Half 2011<br />Eastern Europe <br />
  25. 25. Introduction<br />Business Model<br />Zara Worldwide<br />Zara in Asia<br />Building the Future<br />Conclusions<br />
  26. 26. Conclusion<br />Zara has expanded it’s business to new markets with the help of affiliates, joint-ventures and franchise.<br />Zara adapts a small percentage of the clothes to the country of sales. (15%-20%)<br />Short-term aim: To Promote its presence in Asia. <br />With the new opening in Australia, Zara would be in all 5 continents, with more than 1.500 shops.<br />
  27. 27. THANKS FOR YOUR ATTENTION<br />

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