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Zara - The Brand


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Zara is a clothing brand for men, women as well as kids. It also includes cosmetics and footwear. It is the biggest retail brand.

Published in: Retail
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Zara - The Brand

  1. 1. History • 1- Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. • 2- The company was founded in 1975 by Amancia Ortega and Rosalia Mera. • 3- Amancio Ortega opened the first Zara store in 1975 in Galicia, Spain. Ortega initially named the store Zorba after the classic film Zorba the Greek, but after learning there was a bar with the same name two blocks away, they rearranged the letters molded for the sign to “ZARA”.
  2. 2. Product • Zara stores have men's clothing and women's clothing, as well as children's clothing (Zara Kids). Zara's products are supplied based on consumer trends. Its highly responsive supply chain ships new products to stores twice a week. After products are designed, they take ten to fifteen days to reach the stores. All of the clothing is processed through the distribution center in Spain. New items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is delivered within 48 hours. Zara produces over 450 million items per year.
  3. 3. Women’s Style of Products
  4. 4. Men’s Style of Products
  5. 5. Zara Kids
  6. 6. Zara’s Environmental Analysis