Zara is one of the largest international fashion companies owned by Inditex, the world's largest fashion retailer. Zara aims to make the latest fashion trends accessible worldwide at affordable prices through its unique business model of rapid design, production, distribution, and sales through stores. The company was founded in 1975 in Spain and has since expanded internationally. Key roles at Zara include retail managers who oversee day-to-day store operations, sales assistants who help customers and process purchases, and cashiers who handle payments.

1. Karen I. Hernandez Recamier

2. What is Zara?

Zara is one of the largest international fashion companies.
It belongs to Inditex, one of the world’s largest distribution
groups.

The customer is at the heart of our unique business model,
which includes design, production, distribution and sales
through our extensive retail network.

3. Mission

The world is getting smaller; we want the whole world to
dress in style, class, and experience unique designs
weekly.

4. Vision

To be number one fashion retailer.

5. Values




Adapt quickly to fashion that the public demands.
Improve quality.
Sell ​a modern design that the public needs with quality at
an affordable price.
A perfect distribution system, just in time.

6. Values
Business values
Professional
ethics
Commitment
Confidence
Loyalty
Creativity

7. History



Amancio Ortega opened the first Zara store in 1975 in a
central street in downtown A Coruña, Galicia, Spain.
The first store featured low-priced lookalike products of
popular, higher-end clothing fashions. The store proved to
be a success, and Ortega began opening more Zara
stores throughout Spain.
During the 1980s, Ortega started changing the design,
manufacturing, and distribution process to reduce lead
times and react to new trends in a quicker way, in what he
called "instant fashions".

8. History
In 1980, the company started its international expansion
through Porto, Portugal. This international expansion was
increased in the 1990s, with Mexico in 1992.
 Ortega has continued to grow creating brands such as Pull &
Bear, Bershka and Oysho. He has acquired groups like
Massimo Dutti and Stradivarius. Today Inditex is the biggest
fashion group in the world.


9. Job description
Retail manager
Retail managers are responsible for every aspect of the day-to-day supervision of
retail stores, including sales, staff, stock and resources management.
 Responsibilities of the job:
-Recruiting, training, supervising and appraising staff
-Managing budgets
-Maintaining statistical and financial records
-Planning
-Promoting and marketing the business
-Dealing with customer queries and complaints
 Key skills for retail managers
Enthusiasm, excellent IT skills, numerical skills, verbal communication skills, team
working skills, organizational skills, confidence, commercial awareness.


10. Job description
Sales assistant
Responsibilities of the job
-Be involved in stock control and management.
-Assisting shoppers to find the goods and products they are looking for.
-Being responsible for processing cash and card payments.
-Stocking shelves with merchandise.
-Answering queries from customers, dealing with customer refunds and complaints.
-Balancing cash registers with receipts.
-Working within established guidelines, particularly with brands.

Personal skills that are required for the job:
-Having a friendly and engaging personality.
-Should have a confident manner.
-Must be helpful and polite.
-Able to work as part of a sales team.
-Knowledge of inventory techniques.


11. Job description
Cashier
Responsibilities of the job
 Receive payment by cash, check, credit cards, vouchers, or
automatic debits.
Count money.
 Greet customers entering establishments.
 Maintain clean and orderly checkout areas.
 Establish or identify prices of clothes, and tabulate bills using
calculators, cash registers, or optical price scanners.


12. Thank you for your
attention.