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Opened by Gianni Versace in Italy in 1978, Producing  luxury clothing, accessories, fragrances, makeup and home furnishings.
Profile at a glance………… Type Private Founder &  Founded Gianni Versace &  1978  Headquarter Milan, Italy   Industry Consum...
 
<ul><li>Because of It’s attractive brand name, sign & symbol on the products they produce, customers all over the world ca...
<ul><li>At the beginning, Versace produced different cosmetic items but later they  focused on clothing & Luxurious furnis...
<ul><li>Made a lot of  campaigns to promote the product  </li></ul><ul><li>Scattered Huge showroom all over the World </li...
Fashion Show
<ul><li>Updated  </li></ul><ul><li>2.  Originality </li></ul><ul><li>3.  High quality  </li></ul><ul><li>4.  Warranty  </l...
<ul><li>Young boys and girls for wears and cosmetics </li></ul><ul><li>Adults For furnishing  </li></ul>Target customers ....
Marketing Mix . . . .
<ul><li>They offer highly Quality product. </li></ul>Product
Versace Shirts
 
 
Versace Bags
Versace Belts
Versace Shoes
Versace Home Furnishing
Versace Watch
Versace Sunglasses
<ul><li>They charge high price </li></ul>Price 63.99 USD Jeans Man Long Versace   Item: Versace Shoes-12 $110.00
Versace Red Jeans Perfume   Price: $185.00   Price   $2995.00 £ 170.00
<ul><li>There are 81 Showroom in North America, South America, Europe, Middle East, Asia & Australia. Their main showroom ...
 
<ul><li>They Made Huge Campaigns </li></ul><ul><li>They lunched discount offer </li></ul><ul><li>Versace made many adverti...
 
 
SWOT <ul><li>Strong  :  </li></ul><ul><li>Quality product </li></ul><ul><li>Weakness  :  </li></ul><ul><li>High price </li...
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Versace fashion Brand Analyses presentation

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Versace fashion Brand Analyses presentation

  1. 2. Opened by Gianni Versace in Italy in 1978, Producing luxury clothing, accessories, fragrances, makeup and home furnishings.
  2. 3. Profile at a glance………… Type Private Founder & Founded Gianni Versace & 1978 Headquarter Milan, Italy Industry Consumer Goods Product Textile - Apparel clothing Key people Gianni Versace, Founder Santo Versace, Chairman & Co-CEO Gian Giacomo Ferraris, Director & Co-CEO Donatella Versace, Artistic Director Revenue € 273 million (2009) Net income € -30 million (2009) Website www.versace.com
  3. 5. <ul><li>Because of It’s attractive brand name, sign & symbol on the products they produce, customers all over the world can recognize Versace easily. </li></ul>
  4. 6. <ul><li>At the beginning, Versace produced different cosmetic items but later they focused on clothing & Luxurious furnishing. </li></ul>From The Past . . . . .
  5. 7. <ul><li>Made a lot of campaigns to promote the product </li></ul><ul><li>Scattered Huge showroom all over the World </li></ul><ul><li>Launched a massive promotional programs including sales promotion </li></ul>Marketing Strategies . . . .
  6. 8. Fashion Show
  7. 9. <ul><li>Updated </li></ul><ul><li>2. Originality </li></ul><ul><li>3. High quality </li></ul><ul><li>4. Warranty </li></ul>Commitments Of
  8. 10. <ul><li>Young boys and girls for wears and cosmetics </li></ul><ul><li>Adults For furnishing </li></ul>Target customers . . . .
  9. 11. Marketing Mix . . . .
  10. 12. <ul><li>They offer highly Quality product. </li></ul>Product
  11. 13. Versace Shirts
  12. 16. Versace Bags
  13. 17. Versace Belts
  14. 18. Versace Shoes
  15. 19. Versace Home Furnishing
  16. 20. Versace Watch
  17. 21. Versace Sunglasses
  18. 22. <ul><li>They charge high price </li></ul>Price 63.99 USD Jeans Man Long Versace Item: Versace Shoes-12 $110.00
  19. 23. Versace Red Jeans Perfume Price: $185.00 Price $2995.00 £ 170.00
  20. 24. <ul><li>There are 81 Showroom in North America, South America, Europe, Middle East, Asia & Australia. Their main showroom is in Milan of Italy. </li></ul>Versace headquarter in Milan of Italy Place
  21. 26. <ul><li>They Made Huge Campaigns </li></ul><ul><li>They lunched discount offer </li></ul><ul><li>Versace made many advertisements </li></ul>Promotion
  22. 29. SWOT <ul><li>Strong : </li></ul><ul><li>Quality product </li></ul><ul><li>Weakness : </li></ul><ul><li>High price </li></ul><ul><li>Opportunity : Growing demand </li></ul><ul><li>Threats : </li></ul>
  23. 30. Thank You

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