20. Summary
• Facebook is the largest social networking platform as of now
• It lets you create your own profile and put your information out and
lets you share with particular people
• A great platform for personal marketing as people use it almost
everyday
• Companies use it very well to launch and promote their products as
well as take the customer need and feedback
• Facebook still has to deal with its privacy issues and click rate on
advertising plummeting
21. Disclaimer
• Created by Akhil Sule, BITS Pilani, Goa during a marketing internship
under prof. Sameer Mathur, IIM Lucknow