In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
Visit To A Mall
Submitted To: Lect. Gaurav Goyal
Submitted By:Harnam Kaur
Amandeep Kaur Mangat
• Retailing as a concept is
not new in india.
• It is only during the
recent past that indian
retail sector is witnessing
a process of change and
piosed to undergo
• India is now developing
into a retail power.
Traditional Retail Formats
Indian retail sector is
controlled by traditional
and unorganized formats.
The traditional „kirana‟
shops still enjoy the
leadership and commanding
position in retail trade.
These are independent
stores and mostly run by
Organized Forms Of
The last decade has witnessed
dynamism in Indian retail sector.
Retailing has emerged as one if the
most important sectors of Indian
economy since 1990s.
A large number of retail formats
have come in force offering a wide
spectrum of merchandise and
Various new and improved forms
of retailing like departmental stores
, supermarket , hypermarket and
even up market are no longer a
• A food court is generally an indoor plaza
or common area within a facility that is
contiguous with the counters of multiple
food vendors and provides a common area
for self-serve dining.
• Food courts may be found in shopping
malls, airports, and parks.
• In various regions (such as Asia, America
and Africa), it may be a standalone
• In some places of learning such as high
schools and universities, food courts have
also come to replace or complement
• The average cost of a meal per person in
an American food court in 2004 was $6.
To analyze the buying behaviour
pattern vis-à-vis demographic of
the consumer in shopping malls .
To examine the percantage
translation of footfaal into
actual purchase behaviour and
factors affecting it.
To study the effect of location
while deciding on a shopping
Scope Of Survey
The survey was restricted
to the city of Ludhiana
having a large consumer
Two shopping malls
selected to be the part of
the survey conducted.
Tools For The
• A structured questionnaire
having close ends and open-
ended questions will form
the primary data collection
tool from the respective
• The secondary data for the
study consisits of
magazines , research
journals and internet.
o The number of stores and products may
variety is very important but not
enough to be a differentiating attribute
because almost all the malls have
similar merchandizing assortments.
People want malls to reflect their own
styles besides this they want stores to
rejuvenate themselves because they get
o From our analysis it seems that people
usually want that there should be
quality products as well as in addition
to clothing, footwear and restaurants
and multiplexes variety of stores like
magazines store , gift shop , accessories
should be present within the shopping
o Quality of products was cited as an
ideal shopping attribute , as well as
one of the major reasons for not
visiting a specific mall retail outlet.
o It is well said that shopping malls
are places where people can
socialize with friends & family ,
enjoy entertainment , watch movies
comfortably , shop at variety of
stores or solve their loneliness or
other psychological stress.
o Presence of different kinds of
speciality entertainment facilities
like snooker , bowling , movie
theatre etc. has a vital importance
for the attraction of participants.
o People want things like sport
centres , dance clubs , restaurants
3.Location And Accessibility
o There is lot of competition in
this shopping mall business.
o A large number of malls are
coming up in cities in the future.
o Most of the customers feel that
the environment and vicinity
around the malls should be good
so that it is comfortable for
them to visit the place.
o People don‟t like to visit a
specific retail outlet as most of
them are present in the crowded
areas of the city.
• Different types of people
visit shopping mall. It is
not always that they will
buy. People in Ludhiana
frequently buy when they
visit a mall followed by
always buying behaviour.
• A control room or operations
center or operations control
center (OCC) is a room serving as a
central space where a large physical
facility or physically dispersed service
can be monitored and controlled.
• Control rooms have been used by the
military and by large industrial plants.
• Control rooms for vital facilities are
typically tightly secured and
inaccessible to the general public.
• Multiple electronic
displays and control panels are usually
present, and there may also be a
large wall-sized display area visible
from all locations within the space.
• Sales promotion is one of the seven
aspects of the promotional mix.
• Many retailers put many
promotional schemes so that
consumer gets forced to buy their
• For Example:There could be 35%
off or 40% off on the purchasing of
products as shown in pictures at
the right side.
• Many brands use to put offer BUY
ONE GET ONE FREE or BUY
THREE GET TWO FREE etc.
• These are the schemes which are
used to promote their products.
• Sometimes the retailer provide free
samples to the customer for the first
use and for advertising.
<20 20-30 30-40 40-50 >50
Once in a
5 3 4 4 2 18
Once in a
10 28 3 7 4 52
Twice in a
7 2 9 2 1 21
Once in three
2 3 2 1 1 9
24 36 18 14 8 100
People visiting mall according to
their age groups
Different activities in which
different age groups like to engage
• Due to the time and cost
contraints The study cannot be
generalized to the other parts of
the state as only Ludhiana was
selected for performing the
survey and this might not be
true representatives of the
whole universe of punjab.
• Above this some of the
customers were not cooperative.
• Cooperative enough at the time
of survey, as they were in the
shopping mood and the need to
fill the questionnaire was found
disturbing by them..
Malls should rejuvenate its layout from
to time as there is a tendency that
people get bored people get bored after
Malls should catch up with the
changing new trends.
Special promotional activities should be
conducted on weekdays to avoid rush
on weekends , so as to increase the
number of footfalls in the weekdays.
Shopping malls should not only be
located in a good locality but also near
the cities so that people of every age
groups has access to it.
Shopping malls should have big , easy
and comfortable parking area.
In addition to high price and branded
stuff low price products should also be
kept thus targeting customers of every
class but no compromise should be
made on quality.
• The information thus collected from the
respondents of the study presented the
prevailing situation of shopping malls
in Ludhiana. Because of the changing
consumer moods , increasing
purchasing power and more frequent
visits of teenagers , entrepreneurs have
developed new formats for providing
merchandize and services ranging
through the shopping malls that
attracts them .
• It was observed that there
are big players sharing the youth
fashion-pie and have carved themselves
as permanent stop providers for the
customers . Whatever the clothing or
style they want, whatever accessories
to go over, being hip hop or just playing
casual, good retailers will provide them