This document provides information on global and Bangladesh market leaders across 11 industries: 1) Software: Global leader is Microsoft, Bangladesh leader is Dream71 Bangladesh LTD. 2) Perfume: Global leader is Givaudan, Bangladesh leader is Nivea. 3) Wrist Watch: Global leader is Patek Philippe, Bangladesh retailer leader is Rolex. 4) Hotel: Global leader is Marriott International, Bangladesh leader is Pan Pacific Sonargaon. 5) Furniture: Global leader is Ashley HomeStore, Bangladesh leader is Otobi. 6) FMCG: Global leader is Nestle, Bangladesh leader is Unilever Bangladesh. 7) Shoe

1. 1. Software
Global Leader: Microsoft Corporation
Microsoft Corporation: It’s a multinational technology company founded by Bill Gates in 1975.
It is best known as software products are Microsoft windows, Microsoft office, Microsoft Edge
web browser. It also develops, manufactures, licenses, supports and sells computer software
consumer electronics and services. Its other products are Xbox, Skype, Visual studio etc.
Competitors: Oracle, IBM, SAP, Symantec, EMC, VMware, Hewlett Packard
Bangladesh Leader: Dream71 Bangladesh LTD.
Dream71 Bangladesh LTD.: One of the uprising software firms is Dream71 Bangladesh Ltd.
Their main goal is to develop mobile application, Software development and game development.
In a very short time they’ve been able to draw the attention of local market as well as international
market too. Their innovative work text book based scientific game development, is supposed to be
a milestone in the education sector of Bangladesh. They also have the legal patent to develop first
ever cricket related dynamic app of the country and more unique apps and games.
Competitors: Tiger IT Bangladesh, Magnito Digital, NewCred, Southtech Ltd., Data soft, lead
soft.
2. Perfume
Global Leader: Givaudan
Givaudan: It’s a manufacturer company of flavors, fragrances and cosmetics. Givaudan develops
tastes and scents based on an understanding of consumer preferences. The company established in
Switzerland in 1895. They earn height revenue of 5.1 billion (2017).
Competitors: Firmenich, IFF, Symrise, Takasago, Mane SA, Frutarom, Sensient Flavors.
Bangladesh Leader: Nivea
Nivea: It is a German personal care brand that specializes in body-care. It is owned by the
Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882.
Competitors: Axe, Set wet, Armani, Lacoste, Havoc, Burberry

2. 3. Wrist Watch
Global Leader: PATEK PHILIPPE
PATEK PHILIPPE: It is a super luxury Swiss watch manufacturer. It designs and manufactures
timepieces and movements, including some of the most complicated mechanical watches. It is
considered by many experts and aficionados to be one of the most prestigious watch
manufacturers. Most expensive Patek Philippe watch sold in 2014 for $24 million.
Competitors: Rolex, Audemars Piquet, Omega, Breitling SA, Hublot, Bulgari
Bangladesh Leader: Rolex
In Bangladesh, there is no wrist watch manufacturing company. But have many retail online &
physical store of different model of watches. Both expensive and less expensive watch they sell.
It’s a global luxurious watch brand in the world. But in Bangladesh Rolex have retail store. They
sell stylish expensive watch.
Competitors: Casio, Titan, Q&Q, Omega,
4. Hotel
Global Leader: Marriott International
Marriott International: It’s a multinational diversified hospitality company that manages and
franchises a broad portfolio of hotel and related lodging facilities. Their products are hotel and
resort.
Competitors: Hilton Worldwide, Wyndham Worldwide, Starwood, Hilton hotel & resort, Hyatt
Bangladesh Leader: Pan Pacific Sonargaon
Pan Pacific Sonargaon: Pan Pacific Hotels and Resorts can be found along the west coast of
North America, in Australia and across Asia. It is one of old luxurious hotel in Bangladesh.
Competitors: The Westin, Radisson Blu, Hotel Sarina, Le Meridien, Lakeshore, Hotel Sheraton.
5. Furniture
Global Leader: Ashley HomeStore.

3. Ashley HomeStore: It’s a furniture store chain that sells Ashley Furniture Products. It opened in
1997. Its chain comprises over 800 locations worldwide. The chain has both corporate and
independently owned and operated furniture stores. Its parent company is Ashley Furniture
Industries.
Competitors: Rooms To Go, Havertys, La-Z-Boy, Bassett Furniture,Ethan Allen
Bangladesh Leader: Otobi
Otobi: It is the leading furniture manufacturer and retailer in Bangladesh is the most preferred
lifestyle solution brand because of its constant innovations, advanced technological expertise,
manufacturing capacity in the widest range of furniture categories, largest distribution network
and time-tested service reputation.
Competitors: Hatil, Navana Furniture, Wood Marc, A-leef furniture complex, Partex furniture,
Brothers furniture, Woody Region.
6. FMCG (Fast Moving Consumer Goods)
Market Leader: Nestle
Nestle: It’s a swiss transnational food and drink company in 1866. It is the largest food company
in the world. Its products are baby food, coffee, dairy products, breakfast cereals, confectionary,
bottle water, ice cream etc.
Competitors: Unilever, PepsiCo, P&G, Coca Cola, Philip Morris, J&J, Tyson
Bangladesh Leader: Unilever Bangladesh
Unilever Bangladesh: Unilever is an Anglo–Dutch multinational consumer product
manufacturing giant operating in Bangladesh since 1964.It is the leading multinational Fast-
Moving Consumer Goods Company (FMCG) in Bangladesh. Products are Fair & Lovely,
Pepsodent, Closeup, Lux, Lifebuoy, Rexona, Dove, Sunsilk, Pond’s, Axe, Vaseline, Wheel, Vim,
Surf Excel, Rin Power White, Brooke Bond Taaza, Knorr, Pureit etc.
Competitors: Reckitt Benckiser Bangladesh Ltd, Nestlé Bangladesh Ltd, Procter & Gamble
Company
7. Shoe Retailer
Global Leader: Nike

4. Nike: It is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories,
and services. The company was founded as Blue Ribbon Sports and become Nike.
Competitors: Adidas, Reebok, Puma, Foot Locker, Converse, Vans.
Bangladesh Leader: Bata Bangladesh
Bata Bangladesh: It is the no. 1 footwear brand in Bangladesh. The company manufactures and
markets leather, rubber, plastic, and canvas footwear; and hosiery and accessories items primarily
in Bangladesh. The company offers closed shoes, flip-flops and thongs, sandals, sports shoes,
casual shoes, and formal shoes; products for outdoor; school shoes for boys and girls; and
accessories, such as handbags for women, as well as belts, socks, and bags for men.
Competitors: Apex Bangladesh, Bay Emporium, Fortuna Bangladesh, Jennys, Woodland.
8. Coffee Retailer
Global Leader: Starbucks
Starbucks: is an American coffee company and coffeehouse chain. The company operates most
of the locations worldwide. Their products are coffee beverage, smoothies, tea, backed goods,
sandwiches.
Competitors: Tully’s Coffee, Dunkin’ Donuts, Costa Coffee, Peet’s Coffee, Figaro Coffee
Bangladesh Leader: Gloria Jean's Coffees is a franchised specialty coffeehouse company that has
opened more than 1,000 coffee houses across 39 markets worldwide, including over 460 in
Australia. In 2014 Gloria Jeans was purchased by the Retail Food Group for $163.5 million.
Competitors: Krispy Kreme Bangladesh, Second Cup Coffee, Café De Cold, North End Coffee,
Crimson Cup Coffee.
9. Airlines
Global Leader: American Airlines Group
American Airlines Group: It is an American publicly traded airline holding company. It is the
number one airline company by revenue. The parent company of American Airlines, and US

5. Airways Group, the parent company of US Airways, the airline groups together form the largest
airline in the world.
Competitors: Delta Air Lines, United Continental Holdings, Lufthansa, Southeast Airlines, China
Eastern Airlines.
Bangladesh Leader: Regent Airways
Regent Airways: It is a Bangladeshi airline owned by HG Aviation Ltd, a fully owned subsidiary
of Habib Group. Regent Airways is based at Hazrat Shahjalal International Airport.
Competitors: Biman Bangladesh Airlines, United Airways, Air Sylhet, Royal Bangla Airline,
GMG Airline.
10. Clothing
Global Leader: Zara
Zara: Zara is a Spanish fast fashion retailer based in Arteixo, Galicia. It is the main brand of the
Inditex group, the world's largest apparel retailer.
Competitors: Prada, Hermes, H&M, GUCCI, Adidas
Bangladesh Leader: Aarong
Aarong: Aarong is one of the retail chains in Bangladesh operating under BRAC. The organisation
was established in 1978. Aarong operates production units in rural and semi-urban areas as a part
of its social enterprise model and provides the market linkage through its own retail outlets.
Competitors: Cats Eye, Richman, Yellow, Ecstacy, Dorjibari, Anjan’s
11. Automobile
Global Leader: Toyota
Toyota: is a Japanese multinational automotive manufacture Company. Toyota is the world's
largest automotive manufacturer. Toyota was the world's first automobile manufacturer to produce
more than 10 million vehicles per year.
Competitor: Daimler, Volkswagen, BMW, Tesla, General Motors, Honda Motor, Ford Motors.

6. Bangladesh Leader: Toyota
Toyota: Bangladesh has no automobile manufacture company. So we have to import automobile
from foreign. Most of the car in Bangladesh is Toyota. Because people of Bangladesh can purchase
this brand car with a reasonable price.
Competitors: Mitsubishi Motors, Nissan, Tata Motors, BMW, Mazda