1. A St Ives Group Company
innovativeIncite’s Innovation League has revealed which
brands consumers perceive to be the most
innovative in 2013. Let’s take a closer look to
see which brands are seen as most innovative
within their industry, and what consumers
believe to be the drivers for this innovation.
What makes an
brand?
Find out how innovative your brand is
at www.incite.ws/innovation_report
Most innovative
brands for 2013
1. BMW
2. Ford
3. Audi
4. Honda
5. Toyota
6. Mercedes Benz
7. Volkswagen (VW)
8. Nissan
9. Vauxhall
10. Hyundai
Automotive
Most innovative
brands for 2013
1. Nike
2. Cadbury
3. Heinz
4. Coca Cola
5. Adidas
6. Loreal
7. Kelloggs
8. Walkers
9. Fairy
10. Nivea
FMCG
Most innovative
brands for 2013
1. Apple
2. Samsung
3. Sony
4. Microsoft
5. Dyson
6. Google
7. Virgin
8. Panasonic
9. LG
10. Sky
Technology
Most innovative
brands for 2013
1. Santander
2. Nationwide
3. First Direct
4. HSBC
5. Barclays
6. Lloyds TSB
7. Natwest
8. Halifax
9. comparethemarket.com
10. Visa
Finance
Most innovative
brands for 2013
1. Olay
2. Colgate
3. Avon
4. Oral-B
5. Benefit
6. Liz Earle
7. Clarins
8. Braun
9. Gsk
10. Sensodyne
Health
Most innovative
brands for 2013
1. Amazon
2. Tesco
3. Sainsburys
4. Asda
5. eBay
6. John Lewis
7. Marks & spencer
8. Boots
9. Next
10. Ikea
Retail
15%
24%
61%
14%
36%
50%
14%
30%
56%
14%
30%
56%
10%
39%
51%
33%
38%
29%
Good products
Communication & branding
Leadership
Good products
Communication & branding
Leadership
Good products
Communication & branding
Leadership
Good products
Communication & branding
Leadership
Good products
Communication & branding
Leadership
Good products
Communication & branding
Leadership