The document provides a company analysis of VIP Industries Limited, a leading luggage and bags manufacturer in India. It discusses the company's profile, including a brief history since 1968. It also outlines the company's range of businesses, brands, corporate structure, key managerial personnel, competitive strategies, levels of strategy, and value chain. VIP Industries has become Asia's largest luggage manufacturer with a diverse product portfolio sold through a network of over 10,000 retail outlets across India and other countries.

1. Company Analysis
• Name - Piyush Bokde
• Roll no - 1910
• Branch - PGPGFM

2. Company Analysis
• Name - Piyush Bokde
• Roll no - 1910
• Branch - PGPGFM

3. • INDEX

4. 1) Profile of The
Company
•VIP Industries Limited is engaged in the business of
manufacturing and marketing of luggage and bags.
The company is promoted by Mr. Dilip G Piramal.
Formerly Aristo Plast VIP Industries was incorporated in
Jan.'68. In 1971 it became a wholly owned subsidiary of
Blow Plast.
• The very first VIP Suitcase was manufactured in the year
1971. Since then, VIP Industries has sold over 60 million
pieces of luggage to people around the world and have
subsequently become the foremost manufacturer of hard
and soft luggage in Asia, with a goal to make travelling
simple.
• VIP Industries Ltd. has more than 8000 retail outlets
across India and with a network of over 1300 retailers
across 27 countries. With a product range which includes
Injection Molded PP Cases and Furniture, Vacuum formed
PC and ABS cases and Soft sided luggage in Nylon,
Polyester and EVA material, VIP Industries Ltd has several
innovations in product design and technology.
❖ Brief history of the
company

5. ❖ Range of businesses
the company is
involved
•VIP Industries has a range of leading brands
across luggage categories.
• Diversified product portfolio and strong sub
brands :: VIP’s has one of the most diversified
luggage offerings. The company’s sub brand like
Aristocrat and Alfa cater to the mass segments while
the brands like Carlton, Caprese and V.I.P. cater to the
mid to premium segment. The company is also
targeting the youth through its trendy brand –
Skybags which is one of the fastest growing.
• Strong brand visibility with wide distribution network:
VIP has been able to create strong sub brands by
continuously spending ~5-6% percentage of annual
revenue on advertising. It has also started using film
star celebrities as brand ambassador for creation of
strong individual sub brands. Currently, VIP has
distribution network of over 10,000+ retail outlets
points of sale which has increased from 8000 points
in two years.

6. ❖ Brands And Range

7. ❖ Corporate
structure
α Holding companies, subsidiary companies and
associate companies.
• VIP Luggage BD
Private Limited
• Blow Plast Retail
Limited
• VIP Industries BD
Manufacturing Private
Limited
• V.I.P. Industries
Bangladesh Private
Limited
• VIP Nitol Industries
Ltd

8. ❖ Key
Managerial
Personnel
❑ Mr. Dilip G. Piramal
Chairman
Mr. Dilip G. Piramal, Chairman of the Company, is
an experienced industrialist, who has pioneered
luggage industry in India and having an
experience of more than 45 years in the luggage
industry.
❑ Ms. Radhika Piramal
Executive Vice Chairperson
Executive Vice Chairperson of VIP Industries,
Ms. Piramal is a graduate from Oxford
University (UK) and an MBA from the Harvard
Business School.
❑ Mr. Sudip Ghose
Managing Director
Mr. Sudip Ghose holds an MBA degree from
Narsee Monjee Institute of Management Studies,
Mumbai and has attended Clarion College. He has
been working with the Company since April, 2013.
❑ Mr. Jogendra Sethi
Chief Financial Officer
Mr. Jogendra Sethi joined V.I.P. Industries
Limited in December 2011 as Chief Financial
Officer.

9. 2. Competitive
Strategy
Analysis
•There was a good growth in the luggage and bags
industry during the year 2018-19 due to strong
consumer demand but a depreciating US$ affected
the profitability. Stabilization of the GST rate at
18% helped in fueling consumer demand. Rate of
growth on account of air travel has slowed down
in the last few months, as compared to past few
years due to operational shut down of some
airlines. This has affected the demand led by air
travel commuters.
• American
Tourister
▪ Usually have more capacity than VIP
▪ More Durable
▪ Although VIP’s products are more
stylish
• Samsonite
▪ Perceived more trendy by the
consumers
▪ More durable
▪ Although VIP is a more cost effective
choice
• Priceware
▪ VIP is perceived to be a better brand-
more durable
▪ Has more Variety
▪ It’s cost effective
▪ Hidesign
▪ Efficient with handbags
▪ VIP is famous for trolley

10. •Worlds 2nd largest; Asia’s largest
• Huge customer base
• Caters to all section of the society
• Diversified product range – suitcases
to hand bags
• Efficient manufacturing facilities
•Prevent theft of luggage – digitally-
enabled bags with a companion
mobile application
•Powerbag luggage – built-in battery
to recharge any electronic device
• Bringing in more technical
innovation
• Penetrating more into rural markets
by promoting Alfa bags
❖Differentiation

11. 3) Levels of Strategy
• Constant R & D, trend analysis and innovation
• Introduction of price category and target market
specific brands
• Introduction of trendy, light weight and efficient
products
• Drivers :-
• Increasing disposable income of consumers
• Enhanced visibility of products
• The franchisee model
• High end segment: tying up with global brands
• Mid segment: value for money products
• Large pool of consumers attracting Foreign
players
• The preference of consumers is now shifting to
soft luggage
• Various features were implemented such as
combination locks, wheels, handle, light weight
material etc.
❖Corporate-Level
Strategy

12. ❖ Business-
Level
Strategy

13. ❖ Business-
Level
Strategy

14. • Value Chain