BUSINESS STUDIES PROJECT ON BAGS CLASS 12TH MARKETING MANAGEMENT.

1. INTRODUCTION
 Introduction 1p
( why I have selected this product)
 Marketing management 2p
(marketing, market, CONCEPTS OF
MARKETING,ELEMENTS OF MARKETING MIX)
 Product mix. 3p
 Our product 4p
 Brand name and logo 5p
 Tagline 6p
 U.S.P 7p
 SWOT ANALYSIS 8p
 COMPETITORS 9p
 MANUFACTURING AND PACKING 10p
 VARIETYS OF THE PRODUCT 11p
 +PRICE MIX 12p

2.  PRICE OF THE PRODUCT AND PROFIT
 MARGIN 13p
 PACKAGING 14p
 OUR OBJECTIVES OF PACKAGING 15p
 TYPES OF PACKAGING 16p
 PLACE MIX 17p
 DISTRIBUTON 18p
(DISTRIBUTION PROCESS THROUGH)
 INDIRECTMETHOD
 DIRECT METHOD
 DISTRIBUTION DIRECT,PROCESS 19p
THROUGH METHOD
 PROMOTION MIX 20p
 ADVERTISEMENT 21p
 SOCIAL MESSAGE 22p

3. # 1p
INTRODUCTION:
WHY HAVE I SELECTED THIS TOPIC? :
I HAVE SELECTED THIS TOPIC OF BAGS BECAUSE
AFTER OBSERVING MANY TOPICS. I FELT THAT BAGS
PLAY AN IMPORTANT ROLE AND HELP US TO CARRY
OUR ACCESSORIES MATERIAL IN EVERY STAGE OF
OUR LIFE ESPECIALLY IN THE STAGE OF EDUCATION
NOT ONLY IN TODAY’S LIFE BUT ALSO BAGS HAVE
BEEN FUNDAMENTAL FOR THE DEVELOPMENT OF
HUMAN CIVILISATION, AS THEY ALLOW PEOPLE TO
EASILY COLLECT LOOSE MATERIALS SUCH AS
BERRIES OR FOOD GRAINS AND TO TRANSPORT
MORE ITEMS THAN COULD READILY BE CARRIED IN
THE HANDS. THE USE OF BAGS PREDATES
RECORDED HISTORY. WITH THE EARLIEST BAGS
BEING NO MORE THAN LENGTH OF A NON-HUMAN,

4. ANIMAL SKIN.COTTON OR WOVEN PLANT FIBRES
FOLDED UP AT THE EDGES AND SECURED IN THAT
SHAPE WITH STRING OF THE SAME MATERIAL.

5. Marketing management. 2p #
Marketing management is the organizational
discipline which focuses on the practical
application of marketing orientation,
techniques and methods inside enterprises and
organizations and on the management of a
firm's marketing resources and activities.
• Marketing- refers to performance of business
activities that direct and regulate the flow of
goods and services from the point of
production to the consumers.
• Market - refers to a place (not necessarily
physical boundaries) where the exchange of
goods and services take place for a monetary
value.

6. CONCEPTS OF MARKETING ....
img
ELEMENTS OF MARKETING MIX...
Img
PRODUCT MIX 3P
Our product 4P
(image)
Brand name and logo: 5p
Our brand name and logo is very short,attractiveand impressivewhich can be
rememberable by anyone.
Our brand name: DN BAGS
OUR LOGO: DN

7. TAGLINE -
Our taglineis a short text that clarifya thought that givescouragetoone.
Manytaglineslogans are reiterated phrasesbut our taglineisdifferent from
everyone that it gives a messageto not to stop in any step of your life.
“BETTER THEN BEST” TAGLINE-
“BETTER THEN BEST” 6P
Usp 7P #
Our strategies and tactical activities are differentfrom other any other company .
our products usp(uniqueselling proposition) are:
 Soft and light weight
 Choosefromfour stunning colours
 Easy to carry
 Strong handle
 Full back cover
 Adjustablecomfortshoulder straps
 Spacious to keep accessories in different pockets easily.

8. Swot analysis: 8P #
To create market with suitable and appropriate market offerings and also less
uncertain market . marketers have developed SWOT analysis of the market.
Market information can also be collected through internet.
By keeping all the things in mind we also analysis the market. To know about
strength and weakness of the brand and the available opportunities and threats in
the market.
#
Usp of nike
Especially“nike” deals in sports equipment with usp of
shoesthat are made for professional athletes’.
 For bags it provides with durability
Provides with variety
Comfortable

9. USP of competitors 9P #
Nike, one of the most powerful brands in the world, has a very strong
slogan. Even if you take away the logo and the brand name, people will
still think of Nike every time they see "Just Do It". However, it does not
really convey their USP explicitly. Professional athletes from around the
world use Nike even today and that's what Nike's unique selling
proposition is. When you buy a Nike, you buy shoes that are made for
professional athletes. Since many professional athletes use Nike, you
should buy one too.
NIKE IS AN AMERICAN MULTINATIONAL COMPANY THAT IS
ENGAGED IN THE DESIGN DEVELOPMENT MANUFACTURING AND
WORLD WIDE MARKETING AND SALES OF FATS WEAR APPARES,
EQUIPMENT,ACCESSORIES AND SERVICES.THE COMPANY IS
HEADQUARTERED NEAR Beaverton, Oregon IN THE PORT LAND
METROPOSITINAREA.IT IS ONE OF LARGESTSUPPLIERSWITH
REVENUE IN EXCESS OF US$ 4.1 BILLIONIN ITS FISCAL YEAR
THE COMPANY TAXES ITS NAME FROM NIKE. THE GREENOF
ODDESS OF VICTORY.
#
USP OF GEAR.
 GENERAL COMFORT i.e. SHOULDER STRAPS
 ELASTIC CORD
 PROTECTIVE AND FIT
 WATERPROFNESS
 PROVISIONWITHVARIETY

10. #
GEAR BAGS IS A MULTINATIONAL COMPANY THAT IS ENGAGED IN DESIGN.
DEVELOPMENT, MANUFACTURING AND WORLD WIDE MARKETING AND SALES OF THE
BAGS APPAREL,SERVICES EQUIPMENT AND ACCESSORIES.
Granite Gear is an American outdoor company that sells backpacks,
along with hiking and portage accessories. The company was founded
in 1986 by outdoorsmen Jeff Knight and Dan Cruikshank, based in
Two Harbors, MN.
The company released a backpack designed for ultrahiker Justin
"Trauma" Lichter, who logged more than 10,000 miles of hiking
between November 2005 and 2006 Another group sponsored
currently are "Greg and Deia", a pair hiking the Andes Mountain range
USP of Skybags #
 YOUNG URBAN MEN AND WOMEN FROM THE MIDDLE AND
UPPER MIDDLE CLASS
 OUTDOOR AND ADVENTURE PRODUCT
 PLEASURABLE PRODUCT
 TRENDY,CLASSIC AND PREMIUM
 COMFORTABLE
#
 SKYBAGS IS A SUB-BRAND OF VIP INDUSTRIES THAT IS
WORLD’S SECOUND LARGEST AND ASIA’S LARGEST LUGGAGE
MAKER BASED IN MUMBAI,MAHARASHTRA,INDIA. THE
COMPANY MANUFACTURES PLASTIC MASIDED ,HAND BAGS
BRIEFCASES,VANITY CASES AND LUGGAGE IT HAD ACQUIRED
UK LUGGAGE BRAND CONSTAN IN YEAR. IT PROVIDES TRAVEL
PRODUCTS HARD AND SAFE,SIDED LUGGAGE ,BAGS. THE

11. COMPANY OFFERS ITS PRODUCTS PRIMARILY UNDER THE
VIP, ARISTOCRAT,ALFA,CAPRESE,CARLTON,SKYBAGS AND
BUDDY BAGS.
AMERICAN TOURISTER NO
American Tourister was founded by Sol Coffer in 1933. The founder dreamt of
creating a tough suitcase that could sell for a dollar. The company was
acquired in 1993 by Samsonite. Now, American Tourister is a well recognized
and leading brand name in the world of luggage, made famous throughout
the globe by its attractive designs. The brand offers a large selection of
superior quality travel luggage with fun and attractive designs and at an
affordable price. Today, American Tourister sells across a large number of
markets throughout the globe.
#
Puma SE, branded as Puma, is a German multinational company that designs and manufactures
athletic and casual footwear, apparel and accessories, which is headquartered
in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the
world.[4]
The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf
Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe
Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948,
forming two separate entities, Adidas and Puma. Both companies are currently based in
Herzogenaurach, Germany.
Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury
group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest
shareholder Artemis SA owns 29% of the share capital.[5]
Since 1 July 2013, the company has been
led by former football professional Bjørn Gulden (CEO).

12. USP OF PUMA #
Whether it is adventure, gym, casual or sports – Puma Backpacks have it
covered for you. Puma as a brand has been associated with various sports,
and sports gear is its specialty. No wonder, Puma backpacks for men are
also sporty looking, chic, tough and resistant.
 They are designed with a view that anything and everything can be
stored in a backpack – so they offer ample space
 Puma backpacks are a blend of excellent space yet look compact
and are easy to carry
 Safety is a huge criterion for Puma. The backpacks for men are
designed to be used ruggedly and be loaded with bulkiest items at
all times without the straps coming off
 They come in popping colours and various graphic and geometric
designs
TYCOON
 One of the top outdoor and adventure brand in India.
 Products of classic range
 Expertise in looks
 Premium quality products
 Deals in awesome product.
Tycoon is the world largest corporation which has its branched in
several countries . It’s a multinational corporation with a turn over. It
provides its goods and services with bear design, development,
manufacturing and worldwide sales. It is one of the world largest
suppliers of apparel equipment with revenue in excess in its fiscal year.

13. Manufacturing and packaging 10P
1. Manufacturing
We are always ready to provide you with the mostsincere service for your
style status and to provide product of best quality and raw material of
productmatters a lot for this process.Our raw material and most important
manufacturing are bestthat it manufactures very efficiently.
Our product’s manufacturing goes through differenttechnical process.
These steps are:
[Image]
Production process of our brand
Cutting ,printing,sewing,inspection,packaging,transportation
Manufacturing of our product[bag]
Our products manufacturing takes place through [cutting,printing,sewing] 6-7
Steps and gets final touch with inspection and after inspection productget
packed. Through this picture it is cleared that how this productis manufactured.
After 9-10 steps this productis prepared
[img]

14. Variety of the product 11P
Variety of our products are:
 Bags for men
 Bags for women
 Hand bags
 Carry bags
 Travel and tour bags
 Laptop bags
Bags for men:
In the variety of our brand the firstvariety is for men. Bags for men gives you
variety is of lots bags men leather bags and etc and also it is convenient for
carrying heavy luggage.
Bags for women:
Then second is for women we have various designs and materials in this variety
Our special design for girls comes in the pink colour not only colour convenient
but also it is very light.
Hand bags:
Hand bag of our brand provides you various facilities like colour designs and
space.
Itcan carry 30kg of weight. Itprovides you various colour in brightand light
options.
Carry bags:

15. One of the specialty our brand are carrybags. Our carry bags arefamous for its
spacious pockets. Ithas more than one chains. Itis very colourfuland designer.
Travel and tour bags:
Our travel and tour bags are very convenient for everyonethat it gives you the
facility of carrying is very easily by carrying heavy luggage.
Laptop bags:
As according to its name, you can carry laptop in these bags but the specialty of
our bags is that you can carry your lunch. Importantdocuments and accessories in
it. It has wide and long straps, you can move it to shortor long.
Price mix: 12P
Price of the product and profit margin:
Prices of our brand are very best and affordablein comparison to any of the
brand. We work very hard to ensurethat we offer absolute bestprices. If you find
another brand that offers a lower prices than us, within six months of your
purchased date please let us know and we will refund your original payment for
the difference.
We want to feel confident that you are getting the absolute best
price of the product you are ordering.
PRICE OF THE PRODUCT AND PROFIT MARGIN: 13P

16. Price range:
Of the varieties
Varieties Minimumprice(rupees) Maximumprice (rupees)
Bags for men 650.00 1800.00
Bags for women 650 1800
Hand bags 799.99 8999.99
Travel and tour bags 1999.99 9999.99
Carry bags 500 1499.99
Laptop bags 1800 5000
One morepage with images and prices
Profit margin:
There are three parties involved in this process:
 Wholesalers
 Retailers
 Consumers
 Wholesalers:
For wholesalers: 7% discounton bulk purchase
 Retailers:

17. For retailers: 15% discounton bulk purchase
 Customers:
For customers: buy 2 get 1 free any item(bottle.box)
Packaging: 14P
We very well know about the technology of enclosing and protecting products
For distribution, storage, sale, and use. We protect, preserves and ensures Our
productfromany kind of problem. Not justonly the packaging but also we focus
in the process of design. Evaluation and production of packages. Wehave a
coordinated systemof preparing goods for transport, warehousing, logistics , sale
and end use . it contains protects ,preserves , transport, informand sells.
our objectives of packaging: 15P
1. Physicalprotection
2. Barrier protection
3. Information communication
4. Marketing
5. Security
6. Convenient
Types of packaging : 16P
Primary packaging(img)
secoundary packaging(img)
transportation packaging(img)

19. Place mix: 17P
Distribution
Distribution process through
Indirect method, Direct method
Direct method: we also make the goods available to consumers directly
by the manufacturing house to consumer without any agent.
Indirect method: we makes the goods available to the consumer by
employing more than one intermediaries
Distribution:
Write from (tb)
DISTRIBUTION 18P
Distribution process through
Indirect method
manufacturer wholesaler to
* consumer retailer to

20. Distribution process through Direct method 19P
Just buy (Img)
Consumer(img)
Amyway (Img)
Promotion mix: 20P
Advertisement: 21P
Advertisementthrough differentchannels-
 Television
 Social media
 Radio
 Magazines
 Newspapers

21. Advertisement:
Advertisement is a means through which our product gets interaction with
customers. Weuses to advertise through:
 Television
 Social media
 Radio
 Newspaper and magazines
Television:
We use to interact our brand to customer with the medium of television.
Our brands get interact and attract the customers because we use the method of
moving images and sound and also by giving strong proofs.
Social media: 22P
Social media marketing is the use of social media platforms and websites to promote a
product or service. ... Companies address a range of stakeholders through social
media marketing, including current and potential customers, current and potential employees,
journalists, bloggers, and the general public.
News paper and magazines:
Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears
alongside regular editorial content. Display ads are generally used by businesses and corporations towards
promotion of their goods and services and are generally for larger budget clients.
Magazine advertising in India has been used by advertisers to reach out to their consumers for a long time.
Magazine advertising cost is one of the lowest to reach out to a niche segment. Advertising in magazine gives
an advertiser the capability to reach out to his consumers in a well defined context.0 Print ad format of
magazines advertising also gives an opportunity to engage with readers using interesting creative.

22. Magazine ads is the ads that people see placed throughout publications.Magazine Ads continues to be an effective formof
communicating both brand andproduct-specific messages to targeted audiences.
Radio:
radio has spread its hand all over the area and each and every
Part of the country. It is available with rich and poor families
and also our product is affordable to everyone that’s why we
use the medium of radio to introduce our product to market
Social message: #
Everycompanyproducesthe goodsof highqualityandtriestosatisfythe ultimate customers.Butto
laterone side of the satisfytheyforgetaboutthe anothernotin environment,animalsandother
creatures.
So to satisfyotherside of the societywe produce productsinsucha way whichissociallysatisfiedand
providesthe message to
“To Avoid The Use of Leather”
We focuson our productthat itshouldbe of bestandsuperiorqualitybutwithoutthe usage of leather.
Due to the impactof leatherwe wouldrecommendthe commercial societyandconsumertoavoid
leather.Asitderivesfromthe skinof animals(tigers,crocodiles,etc) whichare toextinctnearbyand
deprivedoff the foresthabitat.Industriesare engagedindeprivingof all these things.Hence we would
recommendeveryone tostopthe usage of leatherandsave our planet.

23. THANK YOU
MADE BY –
DAKSH.D.NAYAK
CLASS- 12TH