A presentation on Business Communication By Aijaz Aryan

1. Communication
Presentation By:-
Aijaz Ahmed Rather
I.K.G Punjab Technical University

2. Communication
• The sharing of information between two or more
individuals or groups to reach a common
understanding.

3. “Communication is an exchange of facts,
ideas, opinions or emotions by two or more
persons.”
-W.H. Norman & Summer

4. “Administrative communication is a process
which involves the transmission and
accurate replication of ideas ensured by
feedback for the purpose of eliciting
actions which will accomplish
organizational goals.”

5. Importance of Good Communication
• Increased efficiency in new technologies and
skills
• Improved quality of products and services
• Increased responsiveness to customers
• More innovation through communication

6.  A skilled business manager must be able to manage
— he/she must also be able to delegate, spearhead
new ideas and assess business successes and
failures. However, to be able to do any of this
successfully, a business manager must be able to
communicate. According to the Psychologically
Healthy Workplace Program, "Communication plays
a key role in the success of any workplace program
or policy." Business managers who know how to
communicate successfully may improve the chance
of success of the program/area that they're
managing.

7. Phases of the Communication Process:
• Transmission phase in which information is shared
by two or more people.
• Feedback phase in which a common
understanding is assured.

9. What part of the communication process has
the sender translating the message into
symbols or language?
A. Message
B. Encoding
C. Decoding
D. Feedback

10. Sender – person wishing to share
information with some other person
Message – what information to
communicate
Encoding – sender translates the
message into symbols or language
Noise – refers to anything that hampers
any stage of the communication process

11. Receiver – person or group for which the
message is intended
Medium – pathway through which an
encoded message is transmitted to a
receiver
Decoding - critical point where the
receiver interprets and tries to make sense
of the message

12. Feedback phase is initiated by the receiver
Receiver decides what message to send to
the original sender
Feedback eliminates misunderstandings,
ensures that messages are correctly
interpreted

13. Verbal Communication
• The encoding of messages into words, either
written or spoken
Nonverbal
• The encoding of messages by means of facial
expressions, body language, and styles of
dress.

14. Perception
• process through which people select, organize,
and interpret sensory input to give meaning and
order to the world around them

15. Biases
• systematic tendencies to use information about
others in ways that can result in inaccurate
perceptions

16. Stereotypes
• often inaccurate beliefs about the characteristics
of particular groups of people
• can interfere with the encoding and decoding of
messages

17. When managers and other members of an
organization are ineffective
communicators, organizational
performance suffers and any competitive
advantage the organization might have is
likely to be lost

18. • Send clear and complete messages.
• Encode messages in symbols the receiver
understands.
• Select a medium appropriate for the message and,
importantly, one that is monitored by the receiver.
• Avoid filtering (holding back information) and distortion
as the message passes through other workers.
• Include a feedback mechanism is in the message.
• Provide accurate information to avoid rumors.

19. Jargon
• specialized language that members of an
occupation, group, or organization develop to
facilitate communication among themselves
• should never be used when communicating with
people outside the occupation, group, or
organization

20. • Pay attention to what is sent as a message.
• Be a good listener: don’t interrupt.
• Ask questions to clarify your understanding.
• Be empathetic: try to understand what the sender
feels.
• Understand linguistic styles: different people speak
differently.
• Speed, tone, pausing all impact communication.

21. END
Thank You