Complete information abount Pak Elekron Limited (PEL )

1. Pak Elektron Limited(PEL)
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2. Group Members
 Muhammad Umair Shafi 14-EE(E&T)-022
 Muzammil Zahoor 14-EE(E&T)-026
 Muhammad Ahmad Kamal 14-EE(E&T)-045
 Turab Haider Naqvi 13-EE(E&T)-047
Pak Elektron Limited(PEL)
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3. Pak Elektron Limited(PEL)
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Pak Elektron Limited(PEL)

4. Contents
 Introduction
 Vision
 Mission statement
 Appliance Division
 Power Division
 Major Department of PEL
 Management Activities
 Work Flow And Market Competition
 Marketing Strategy
 Pel’s Life Cycle
Pak Elektron Limited(PEL)
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5. Continue
 Porter Five Process Model
 Business Process Analysis
 SWOT Analysis
 PEST Analysis
 Achievements
 New Knowledge Learned
 Recommendations
 Conclusion
 references
Pak Elektron Limited(PEL)
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6. Introduction
• A pioneer electrical goods manufacture in Pakistan
• Established in 1956 with collaboration of M/S AEG of Germany
• saigol group of companies took over the company in 1978
• Net profit 17billian
• Company Is doing business in two division(7000 employee)
• Major share of business Is from power division but increasing
investment in appliances division also.6
Pak Elektron Limited(PEL)

7. Vision
 To excel in providing engineering goods and services trough
continuous improvements.
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Pak Elektron Limited(PEL)

8. Mission Statement
 To provide quality products and services to complete
satisfaction of our customers and maximize returns for all
stakeholder through optimal use of resources .
 To focus on personal developments of or human resources to
meet future challenges
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Pak Elektron Limited(PEL)

9. PEL divisions
 PEL Group has two divisions:
1. Appliances division
2. Power division
Pak Elektron Limited(PEL)
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10. Appliance Division
 Appliances division has the following products
 Refrigerators
 Air conditions
 Microwave oven
 Washing machines
 Generators
 Water dispensers
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Pak Elektron Limited(PEL)

11. Power Division
 Power transformer
 Distribution transformer
 Drytype transformer
 Energy meter
 Switchgear
 Transformer services
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Pak Elektron Limited(PEL)

12. Major Department of PEL
 Marketing ad
 Corporate sales department
 Customer services department
 Distribution and credit control department
 Human resources department
 Finance department
 Procurement
 Information technology
 Production
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Pak Elektron Limited(PEL)

13. Management Activities
Pak Elektron Limited(PEL)
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14. Work Flow And Market
Competition
PEL
29%
Siemens
15%
Elmetic
10%
Transfopo
wer
21%
Others
25%
MARKETE COMPETITION
RetailersManufacturer
Consumers
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Pak Elektron Limited(PEL)

15. Marketing Strategy
 segment the market according income level and
geographically
 Target market of middle class consumers and consumers
from sub-urban or rural areas.
 Position itself as high quality brand in les price
 Does mass marketing to attract customer
 Uses push strategy mostly in promotion
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Pak Elektron Limited(PEL)

16. Pel’s Life Cycle16
Pak Elektron Limited(PEL)

17. Porter Five Process Model
High rivalry
amongst industry
rivals
Low
bargaining
power of
suppliers
Low threats of
new entrants
High
bargaining
power of
buyers
Low threats of
Substitutes
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Pak Elektron Limited(PEL)

18. Porter’s Five Forces Model18
Pak Elektron Limited(PEL)

19. Business Process Analysis
Raw
material
store
Production
Finished
goods
store
Orders
recieve
Dispatch and
purchase raw
material
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Pak Elektron Limited(PEL)

20. SWOT Analysis
1.Strengths
 Strong brand image
 Strong dealer network
 Monopoly in power market
 Number 2 in appliance market in Pakistan
 Contract with government of Punjab
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Pak Elektron Limited(PEL)

21. Continue
2. weaknesses
 Financial problem
 Low satisfaction level of employees
 Lack of advertisement
 System variations
 Lack of products range
 Inappropriate working of HR department
 Lees utilization of resources
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Pak Elektron Limited(PEL)

22. Continue
3. Opportunities
 Exploration of market in Pakistan
 Rising population
 Increase in product range
 Export opportunity
 Increase in production capacity
 Increasing investment in power sector
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Pak Elektron Limited(PEL)

23. Continue
4. Threats
 Strong competition
 Chinese products
 Decrease in Pakistani rupee value
 Decreasing growth rate in Pakistan
 Instability of government
 Tax department
 Black economy in Pakistan
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Pak Elektron Limited(PEL)

24. PEST Analysis
1. POLITICAL ENVIRONMENT
 Pakistan is one of the most vulnerable countries in the
world
 Very few incentives to manufacturer by the government.
 The government also increased the minimum wage rate.
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Pak Elektron Limited(PEL)

25. Continue
2. Economic Environment
 Economy is facing financial crisis.
 Strong black economy in Pakistan.
 Unemployment rate has increased from 5.6% to 7.4%.
 A negative 3.3% growth rate in manufacturing.
 PCI has increased from $1042 to $106.
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Pak Elektron Limited(PEL)

26. Continue
3. Social Environment
 In Pakistan air conditioners are used by upper and middle class.
 People are more price conscious now a days due to financial crisis.
 Customers have started considering split air conditioners as a status
symbol.
 More demand of split AC due energy saving.
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Pak Elektron Limited(PEL)

27. Continue
4. Technological Environment
 Technology is rapidly changing.
 Companies are in competition to introduce latest technology
in its products.
 The use of CFC gasses has abolished in refrigerant products.
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Pak Elektron Limited(PEL)

28. Achievements
 First super brand of Pakistan in home appliances.
 PEL awarded health & environment national excellence award-
2008
 PEL wins best environmental reporting card
 PEL awarded 6th annual environment excellence award-2009.
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Pak Elektron Limited(PEL)

29. New Knowledge Learned
 Patience is very important in deal.
 How to work individually as well as in groups under relaxed
and stressful environment .
 Ling,, as anger can lose your customer.
 To increase your sales and stay un competition with top
brands it I necessary to keep your dealers happy by giving
them incentives.
 Working of production plant of PEL products by visiting the
production site.
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Pak Elektron Limited(PEL)

30. Recommendations
 Adopt a true decentralized organization setup which gives all
employee to take part in decision making.
 The company should have a strong marketing information
system to make proper forecasts.
 The company should announce two holidays in week.
 Make sure proper function of HR department.
 More allocate budget to its marketing department
 More focus on the pull strategy in its promotion mix.
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Pak Elektron Limited(PEL)

31. Continue
 Shorten its cash conversion cycle.
 Should also focus on direct selling of it product to its
customers.
 Should constantly add technology in its products and
system.
 Should speed up its delivery process by establishing expand
its stores in areas of high demand.
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Pak Elektron Limited(PEL)

32. Conclusion
 PEL has great strengths and opportunity.
 Should take risk and go to other markets.
 Management philosophy I the hurdle in the progress of the
company.
 Take advantage of today media power to capture market.
 Future of PEL is very bright as it is grabbing opportunities
and has the potential to compete with challenges.
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Pak Elektron Limited(PEL)

33. References
 http://pel.com.pk/index.php/about-us/
 http://pel.com.pk/index.php/group-profile/
 http://pel.com.pk/index.php/company-profile/
 http://pel.com.pk/index.php/products/
 http://pel.com.pk/index.php/power-division/
 http://Slideshare.com
 http://www.phonebook.com.pk
 https://www.scribd.com
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Pak Elektron Limited(PEL)

34. Thank You.34
Pak Elektron Limited(PEL)