Strategic Management Group Members
Muhammad Sajjad BSME-01113138
Moeez Ahmed BSME-01113018
Syed Azmat Shah BSME-01113112
Hafiz Sarmad BSME-01113100
Pak Elektron Ltd. is one of the oldest and amongst the
leading Home Appliances Manufacturer and Distributor in
The company has an annual turn over of Rs 13.9 billion.
PEL is the pioneer manufacturer of electrical goods in
It was established in 1956 in technical collaboration with
M/s AEG of Germany.
In October 1978, the company was taken over by Saigol
Group of Companies.
Since its inception, the company has always been
contributing towards the advancement and development of
the engineering sector in Pakistan.
“To excel in providing engineering goods and services through
To provide quality products & services to the complete
satisfaction of our customers and maximize returns for all
stakeholders through optimal use of resources.
To focus on personal development of our Human Resource
to meet future challenges.
To promote good governance, corporate values and a safe
The PEL comprises two divisions
PEL was 16th Company in Pakistan, which got ISO 9002
Certification in 1997, since then PEL Management is
applying this International Standard Practices for Effectively
Managing Quality of Products and Services that Company
CEO is the main controller of the whole organization. Heads of
all departments directly reports to CEO. These people are
mainly involved in policy creation of the company. All the major
operation of the company go under the review of these
CEO ( CHIEF EXECUTIVE OFFICER)
IMPORT & EXPORT MANAGER
Pak Elektron Limited (PEL) is the pioneer manufacturer of
electrical goods in Pakistan. It was established in 1956 in
technical collaboration with AEG ofGermany and the Malik
family. In October 1978, the company was bought by
the Saigol Group of Companies.
PEL is a Private limited company in which the transfer of
shares is limited to members only and general public can
not be invited to subscribe the shares. And also the
government does not interfere the working of the system.
Below mentioned 11 Departments working in PEL
Corporate Sale Department
Distribution & credit Control Dept
Import & Export Dept
The style of management in PEL is consultative type.
Employees are allowed to give suggestions but the final
decision making is by the management.
Motivation through rewards is practiced but in some cases
punishments by the management is also practiced.
Control is Primarily exercised by top management with
some sharing of responsibility at middle and lower level.
Defining goals, establishing strategies to achieve goals,
developing plans to integrate and coordinate activities.
Team formation of each dept with the help of team leader
Arranging and structuring work to accomplish
Proper vision and direction of team leader
Working with and through people to accomplish goals.
Monitoring, comparing, and correcting work
International & local experienced employees
Vast Experience of relevant fields
Positive and timely decision
Every manager have a Knowledge and proficiency in a
Every manager have a ability to work well with other
Every manager have a ability to think creatively,
analyzing complex situations, understanding issues
and solving problems concerning the organization
Human resource management (HRM, or simply HR) is a
function in organizations designed to maximize employee
performance in service of their employer’s strategic
HR is primarily concerned with how people are managed
within organizations, focusing on policies and systems. HR
departments and units in organizations are typically
responsible for a number of activities, including
employee recruitment, training and
development, performance appraisal, and rewarding .
Organizational behavior studies the human behavior and
helps the managers to understand the human’s behavior in
different situation .Therefore we can say that organizational
behavior has the strong link with the
“Human Resource Management”.
As a Chinese proverb suggests,
“If you wish to grow something for a season, grow mangoes. If
you wish to grow something for a year grow rice. But, if you
wish to grow something for a life time grow man power.”
HR here is divided into the following major categories
Outsourced Employees (1500 plus)
Employees in HR Department ( 8 )
Training and development
Labor and employee relation
Product layout is used in PEL for production system. In
manufacturing engineering, a product layout refers to a
production system where the work stations and equipment
are located along the line of production, as with assembly
Usually, work units are moved along a line (not necessarily
a geometric line, but a set of interconnected work stations)
by a conveyor. Work is done in small amounts at each of the
work stations on the line. To use the product layout, the
total work to be performed must be dividable into
small tasks that can be assigned to each of the
Because the work stations each do small amounts of work,
the stations utilize specific techniques and equipment
tailored to the individual job they are assigned. This can
lead to a higher rate of production.
Mainly there are two types of product Layouts.
1) Straight line Layout
2) U-type Layout
o In PEL, mostly workstations have a U-type Layout.
Material handling Equipment is equipment that relate to
the movement, storage, control and protection of
materials, goods and products throughout the process
of manufacturing, distribution, consumption and
The methods of material handling used in PEL are
2) Roller Conveyers
3) Trucks and Trolleys
Lifts are used for moving men and unit loads in
For heavy unit loads where unit loads are to be moved
over longer distances powered roller conveyors are
used. The rollers are driven at uniform speed by a
power drive. The friction of the roller pushes the load
forward towards destination.
Production centers with product layout use a large
variety of manuals and power driven trucks and
trolleys. The design of these devices depends on the
type and quantity of materials or parts handled.
Pak Elektron Ltd follows Mass Production system. Mass
production term is widely used to describle large scale
It is not simply producing large quantities in flow production.
Infact mass production may even apply to manufacture under
job and batch production also. The large volume in mass
production results in reduced unit cost of production.