Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Dell ppt
1.
2. • Multinational computer technology company
• Largest technological corporations in the
world employing more than 1,03,300 people
worldwide
• Known for innovations in electronic commerce
• 6th largest by total revenue in taxes.
• 2012- 3rd largest PC vendor in the world after
HP and Lenovo.
3. • Telecommunications industry is second largest
revenue generating industry in the world
• Total smart phone market expected to be worth
$341.4 billion in FY2015
• Improved R & D and innovation available
• Emergence of 3G and 4G network technology
• Standardization and upgrades of Operating Systems
• Large amount of shelf space available
• Platform for building healthy manufacturer- seller
relationships through incentives and product training
4. Objective- Identifying the basic requirement
from a handset by a consumer.
Age Group No. of Users
17-21 5
22-26 11
27-31 3
32-36 3
37-40 0
41+ 3
Total 25
5. What type of phone would you
like to have?
16%
76%
8%
Type of Phone
Qwerty Keypad
Phone
Touch Phone
Luxury Fashion
Phone
6. What size of handset would you
prefer?
8%
72%
20%
Size of Handset
Small
Medium
Large
7. Which is your favourite feature in a
phone?
20%
20%
48%
12%
0%
Favourite Feature (Internal)
Calling and Text
Messaging
Camera
Connecting/Browsi
ng/Apps
Gaming
Ms Office/PDF
8. What physical features do you look for
in a cell phone?
24%
20%
12%
28%
16%
Favourite Feature (Physical)
Size/Weight/
Colour
Screen
Resolution
Sound
Quality
Camera
Quality
Battery Life
9. Which Operating System do you prefer
in the phone?
96%
4%
Operating System
Android OS
Windows OS
10. How much are you willing to spend on
a cell phone?
0 %
32%
20%
20%
28% Price Range
Rs 5000- Rs 10000
Rs 10000- Rs 15000
Rs 15000- Rs 20000
Rs 20000- Rs 25000
Rs 25000 & above
11.
12. • Large preference for Touch
screen phone-
- Big Display screen (preferable
4” or above)
- User-friendly UI
- Less hardware defect
possibility
- Thin and Sleek
- High Resolution
- Connecting/Browsing Apps
- High Camera Quality
- Latest Android OS
• Preference for Qwerty phone as
well-
- Accuracy of Input
- Familiarity & Less Tiring
- Medium Sized cell for ease of
holding
- Good RAM and Inbuilt Storage
memory
- Connecting/Browsing Apps
- High Camera Quality
- Latest Android OS
13. Retransform DELL from just a PC
manufacturer to a company that
provides Best in Class PC and Cell Phone
to its consumers through ‘customized’
products & services, as always!
16. Key Features:
• Price: Rs. 12,500
• Android v4.2 Jelly Bean OS
• 3.5 inch screen
• 5 MP Camera with LED Flash
•Expandable storage capacity-32 GB
•832 MHZ Processor
•3G & WiFi enabled
•Bluetooth 3.0
•Dual Sim
•Dual Core 1GHZ
17. USP
• 5 MP Camera with LED Flash
• Intuitive Quicktype by Swype
• XPS Surround Sound
• Battery Life upto 12hrs
GET TRAPPED
GET TRAPPED
GET TRAPPED
18. • Target Audience - Tech-savvy Youth
- Middle class Income groups
- Middle age & old age
• Cost efficient and features loaded
• Multi-tasking aspect helps juggle between all apps with
ease
19.
20. Key Features:
• Price: Rs. 18,590
• Android 4.1 Jelly Bean OS
• 2.8 inch screen
• 8 MP Camera with Flash
•QWERTY keypad
•8 GB memory
•QC 1.2GHZ processor
•Wifi enabled
•Touch + Type
•Dual Sim
22. • Target Audience- Corporate or Working professionals
- Young Multi-Taskers and Texting Savvy
• Business Minded Device- Preloaded News Apps, Social Networking
Apps (Linkedin.com, Facebook.com, Twitter.com)
• Safe message encryption for sharing sensitive documents & emails
• Feel of
23.
24. Key features:
•Price: Rs.22,850
•Android v42.2 Jelly Bean OS
•4.5 touch screen
•Secondary camera 2.1MP support
•Camera 8.7mp with flash
•Dolby Sound System
•32 GB Expandable storage
•1.5 GHz Dual Core S4 Processor
•WI-FI enabled
•Qi wireless charging
•Dual sim
25. USP
• High energy efficient
• Finger print reading
• Smart pause
• Water and dust resistance
26. • Target Audience- Rough yet Stylish users
• Large Screen & S4 Processor enables high web
browsing capability, video & gaming experience
• Dell Splash is not too heavy & thin enough for purses
and pockets.
27.
28. Key Features:
• Price: Rs. 29,950
• Android v42.2 Jelly Bean OS
• 5.5-inch LED touch screen
• Secondary camera 3.0 MP support
• WI-FI enabled and 3G enabled
• Hot spot support
•Camera- 8MP with LED Flash
•HD video recorder &play back
•Smile structure & face
detection
•Expandable storage capacity
64 GB
•1.6GHz Quad Core Processor
29. USP
• Air View & Air Gesture
• Optical reading, retina reading
• S PEN optimized
• Emails with handwritten integrations
• 7 Multi task windows
be awwwed...
30. • Target Audience- Smart Phone Lovers & Addicts
- Evolved audience of App lovers
• EXPERIENCE they can live with each day
• Best in class functionality and personalization with S
Pen, Air View and Air Gesture
