This slide is made for a case study about a local restaurant & it is Gloria Jean's Coffee, Bangladesh.

1. Case Study of Restaurant
Course Code- ARCH 231, Design Studio-4
Presented To- Farzana Islam Toma
Lecturer, Department of Architecture
Fareast International University
Presented By- Rifat-Ul-Zaqa Rakib, Joyesree Joya, Sharif Fakir, Kawsar Ali Biswas
Roll No- 17228005, 17228007, 17228012, 17228016
Level-2, Term-2, Department of Architecture,
Fareast International University

2. Table of Contents
Content Page# Content Page#
Cover Page Page 1 Competitor Analysis Page 16
Table of Contents Page 2 Gallery Page 17
Standard Measurement Page 3-4 Planning Concept Page 18
Topic of Study Page 5 Bubble Diagram Page 19-20
Location Page 6 Floor Plan Page 21
Topography & Climate Page 7 Circulation System Page 22
Orientation Page 8 Pricing Strategy Page 23
Acknowledgement Page 9 Area Analysis Page 25
Limitations Page 10 SWOT Analysis Page 26-30
Introduction Page 11 Conclusion Page 31
Organizational Overview Page 12 Recommendation Page 32
Branches Page 13 Team Member Page 33
Product Line Page 14-15

3. Standard Measurement of Restaurant
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4. Standard Measurement of Restaurant
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5. Architects- Mohammad Al Mamun & Md. Mehedi Zaman
Consultant: Insignia Studio, Dhaka.

6. 6
Location House 2B, Block NE(B), Road 71, Gulshan 2, Dhaka 1212

7. 7
 Topography
Dhaka is located in central Bangladesh at 23°42′N 90°22′E, on the eastern
banks of the Buriganga River. The city lies on the lower reaches of
the Ganges Delta and covers a total area of 306.38 square kilometres
(118.29 sq mi). Tropical vegetation and moist soils characterize the land,
which is flat and close to sea level. This leaves Dhaka susceptible to
flooding during the monsoon seasons owing to heavy rainfall and cyclones.
Under the Köppen climate classification, Dhaka has a tropical savanna climate. The city has a distinct monsoonal season, with an
annual average temperature of 26 °C (79 °F) and monthly means varying between 19 °C (66 °F) in January and 29 °C (84 °F) in
May. Approximately 87% of the annual average rainfall of 2,123 millimeter’s (83.6 inches) occurs between May and
October. Increasing air and water pollution emanating from traffic congestion and industrial waste are serious problems affecting
public health and the quality of life in the city. Water bodies and wetlands around Dhaka are facing destruction as these are being
filled up to construct multi-storied buildings and other real estate developments. Coupled with pollution, such erosion of natural
habitats threatens to destroy much of the regional biodiversity.
 Climate View of Dhaka from the International Space Station

8. 8Orientation
 According to Gloria Jean’s
Coffee, it is facing towards
south direction and its
latitude is 23°48'14.9"N &
longitude is 90°24'47.2"E and
elevation is 25m from main
road.
 A road is located to the front
of the plot.
 The wind orientation is from
north-west to south-east.
 The sun rises from east of the
plot.

9. 9Acknowledgement
 At first we want to thank to the
Almighty God. After that we
would like to express our deep
gratitude to the course teacher
of Architecture Department
Farzana Islam Toma for his
patient guidance, enthusiastic
encouragement and
constructive suggestion for this
study. I would like to express our
gratitude to all the people
involved both directly and
indirectly in the preparation of
this report. We also are grateful
to those people who gave their
valuable time while being
surveyed.

10. 10Limitations
 The following problems were faced
while preparing this report:
 Though the report was prepared
mainly basing on secondary data,
some data regarding various issues
are inadequate.
 Same information had contradicting
data in various resources.
 It was very difficult and consumed few
days to contact the interviewee, thus
there was lack of time to research on
the information provided by the
interviewee.
 There are not much previous research
done on Gloria Jean's Coffees
Bangladesh so drawing proper
reference was difficult.

11. 11INTRODUCTION
 Gloria Jean‘s Coffee is devoted to offering the
world‘s highest quality coffee worldwide. Australian
owned and locally operated, the Gloria Jean‘s
Coffees is a brand synonymous with coffee quality
and leading franchise systems. It is a combination of
passion, commitment and dedication to deliver the
highest quality coffee to our guests that unites our
global team in the same Vision – to be the most
loved and respected coffee company in the world.
Although Gloria Jean's was originated in Australia in
1996. It currently has more than 1000 coffee houses
across 39 markets worldwide, including more than
400 coffee houses within Australia. It has opened
three of its branches in Dhaka, Bangladesh with the
same vision.

12. 12Organizational Overview
 With a current market size of over BDT
600 million, 2/3rds of the current
coffee market consists of brewed
coffee while instant coffee counts for
the rest of the market. With around 50
cafes supplying to a potential market
of 160 million consumers, clearly there
is huge untapped market gap.
Among these 50 cafés, 3
international chain coffee shops
Gloria Jean’s currently operate in
Bangladesh.
Counter View of Gloria Jean's Coffees

13. 13Branches
 Gloria Jean's Coffees have three
branches in Bangladesh
 House-35,Gulshan Ave, Dhaka 1212
 House No 2B, Block- B, Rd No 71,
Dhaka 1212
 67, GH Heights (1st Floor),
Satmasjid Road, Dhaka 1205
Branches of Gloria Jean's Coffees

14. 14Product Line
Hot Drinks of Gloria Jean's Coffees
 Product Line at a Glance
 Hot Drinks
CAPPUCCINO
CAFFE LATTE
FLAT WHITE
CAFFÉ AMERICANO (LONG
BLACK)
ESPRESSO (SHORT BLACK)
MACCHIATO
PICCOLO LATTE
CAFFÉ MOCHA
CARAMELATTE
WHITE CHOCOLATE MOCHA
VERY VANILLA LATTE
HOT TEA
CHAI TEA LATTE
CLASSIC HOT CHOCOLATE
WHITE HOT CHOCOLATE
RISTRETTO
BABYCINO
MINICINO
 Cold Drinks
SIGNATURE ICED COFFEE
ICED LATTE
(UNSWEETENED)
ICED MOCHA
VERY VANILLA CHILLER
VOLTAGE (EXTREME
COFFEE)
ORIGINAL ICED CHOCOLATE
CREME BRULEE
COOKIES 'N CREAM
ITALIAN SODA
FRUZIE - MANGO
FRUZIE - STRAWBERRY
FRUZIE – BANAN

15. 15Product Line
Fast Food of Gloria Jean's Coffees
 Product Line at a Glance
 Fast Food
BEEF LASAGNA
FETTUCCINE ALFREDO
SPAGHETTI BOLOGNAISE
FUSSILI PRAWN IN PINK SAUCE
SPAGHETTI CHICKEN
ALL'AMATRICIANA
GREEK VEGETARIAN
BURGER SANDWICHES
SALAD RICE
STIR-FRIED SEASONAL VEGETABLES
POTATO WEDGES
FRENCH FRIES
ENTRÉE
THAI CHICKEN CAKE
GARLIC MUSHROOMS
GARLIC BREAD WITH CHEESE
BREAKFAST
SAUSAGES AND EGGS
VEGE BREAKY
PANCAKE
CEREAL WITH MILK

16. 16Competitor Analysis
 Gloria Jean’s has entered the market as the
market challenger and it is competing with various
establishments already operating in the Gulshan
and Dhanmondi area.
 The pricing strategies and the marketing strategies
will be explained in details in later parts of the
report.
 However it should be noted that there are quite a
few close competitors and numerous distant
competitors.
 Some of the distant competitors such as Café
Mango are well established local brands and has a
large base of loyal customers.
 This makes the bargaining power of the buyers
very high.

17. 17Gallery

18. 18Planning Concept
 The name of restaurant should give customers a pretty good idea of the type of food you
serve.
 Consider the Primary Spaces in Restaurant Floor Plan
 Place & Plan of Kitchen Space
 Place Restrooms in Restaurant Floor Plan
 Place a Bar or Countertop Area in Your Restaurant Floor Plan (Optional)
 Place & Design the Dining Area in Your Restaurant Floor Plan
 Place an Entry & Waiting Area in Your Restaurant Floor Plan

19. 19Bubble Diagram
Stair
Staff
Kitchen
Staff Toilet
Store
Counter
Toilet
Kids
Entry
Smoke Area
 The restaurant's
plan is shown as
diagrams
 Bubble Diagram of Ground Floor Plan

20. 20Bubble Diagram
Stair
Staff
Food Storage
Staff ToiletStore
Seating
Toilet
Kids
Veranda
 The restaurant's plan is
shown as diagrams
 Bubble Diagram of First Floor Plan

21. 21Floor Plan

22. 22Circulation System
 Circulation System
 Horizontal
 No Vertical Circulation
 Wide, Shallow step in entrance
serve as an invitation.
 Mobile space is also available
through style adding a flow line

23. 23Pricing Strategy
The café uses product quality leadership pricing strategy
where it uses high price for serving high quality product.

24. 24Area Analysis of Gloria Jean's Coffees
 Distribution
Day View of Smoking Area, Gloria Jean's Coffees
Night View of Smoking Area, Gloria Jean's Coffees
The location chosen for its Dhaka outlet and for any of its
future outlets is going to be a posh metropolitan area
where most of people usually go. Initially, the products were
offered at its leased outlet at Gulshan Avenue in Dhaka.
Later another outlet in Dhanmondi and the last one in
Gulshan 2 has been opened and serving successfully. Many
people patronize coffee outlet is because it is a neutral
place for people to talk about business and do their
homework and assignments. This means that internet
connection is very useful for them, including students whom
usually do their assignments and homework at the outlet.
Providing Wi-Fi service to them has been a good idea, as
more people will patronize the outlets for usage of Wi-Fi,
which indirectly links to purchasing of coffee in the outlet.
There is a separate hangout place for smokers. The coffees,
teas and chillers may only be ordered using such payment
options as cash, Visa, American Express, and Master Card
(Debit/ Credit).

25. 25Area Analysis of Gloria Jean's Coffees
 Advertising
Social Advertising- Facebook page of Gloria Jean's Coffees
 Social Media & Word of Mouth
Using the most popular social networks, a Facebook page
is created where consumers shares their experience at
Gloria Jean's Coffee. This allows GJC to establish a public
voice and reinforce other communication activities. This
Facebook page also informs the customers about their
new campaigns, deals and offers. Moreover, this makes
the customers feel a more personal relationship.
 Frequency Programs
Through its store and official Facebook page, customers
get the opportunity of participating in loyalty. These
programs include the -Frequent Sippers Cards- Under the
Frequent Sippy’s Cards, three (03) most frequent guests
will get the opportunity of having daily single treat of
Coffee/ Chiller for a week. Using the same Frequency
Sippers Card, the top three next (03) frequent guests will
get the opportunity of winning Gloria Jen's Coffee Mugs.

26. 26SWOT Analysis of Gloria Jean's Coffees
 SWOT Analysis
Food Menu with Price of Gloria Jean's Coffees
 SWOT analysis is the analysis of Strength,
Weakness, Opportunity and Threats of an
industry.
 SWOT is divided into two categories: Internal
factors and External factors.
1) Internal Factors:
 Strength: This gives the business an
advantage over others. Weakness: This
places a farm in disadvantage in respect
to others.
2) External Factors:
 Opportunities: External chances to make
greater profit or sales. Threats: Element in
the environment that could bring trouble
for the farm.

27. 27SWOT Analysis of Gloria Jean's Coffees
 SWOT Analysis
Food Menu with Price of Gloria Jean's Coffees
 Strength:
1) Gloria Jean's is one of the most unique
coffee shops in Bangladesh for its
environment and thus a market leader in
the coffee market.
2) Offers fast services and better
environment compared to their
competitor.
3) Attractive brand logo and well designed
outlets.
4) Gloria Jean's Coffee shops are placed at
very strategic positions and highly
trafficking areas to attract customers.
5) Variety of quality coffee with good
flavor.
6) Availability of other drinks, chillers and
fast food is a strong side over other
competitors.

28. 28SWOT Analysis of Gloria Jean's Coffees
 SWOT Analysis
Front Street View of Gloria Jean's Coffees
 Weakness:
1) Many other quality competitors with less
price.
2) High operating cost.
3) Business profit is highly dependent on
quality and production of coffee.
 Opportunities:
1) Gloria Jean’s can open more outlets in
other elite and crowded areas like Uttara,
Basundhara and Baridhara due to increase
in number of coffee consumers.
2) Whole bean sale in supermarket.
3) Co-branding with other food
manufacturer.
4) Sponsoring relevant programs for more
promotion.

29. 29SWOT Analysis of Gloria Jean's Coffees
 SWOT Analysis
Ground Floor’s Counter Table of Gloria Jean's Coffees
 Threats:
1) Increase in competitors with less price like
Coffee time, Coffee licious etc.
2) Brand switching by customers.
3) Increase in health consciousness is
reducing the intake of coffee.
 Problems:
1) Gloria Jean's Coffees Bangladesh is
currently facing a political problem. This is a
specific incident taken place on this month
– a hostage situation at Holy Artisan Bakery
in Gulshan 2, situated quite near to the
Gulshan 2 outlet of GJC. It was a terrorist
attack with a killing of 20 people who were
at the place for the purpose of taking food
and recreation.

30. 30SWOT Analysis of Gloria Jean's Coffees
 SWOT Analysis
Ground Floor’s Counter Table of Gloria Jean's Coffees
 Problems:
2) The restaurant is quite alike Gloria Jean's
Coffees having the similar target market and
environment. This is a threat for the Gloria Jean's
Coffee shops as people are now less likely to
going to shops like GJC for the fear of another
similar attack. This phenomenon has brought
GJC a problem in their sales and marketing.

31. 31Conclusion of Gloria Jean's Coffees
 Conclusion
Coffee of Gloria Jean's Coffees
1) Gloria Jean's Coffees Bangladesh is a market leader in the new
era of coffee industries. By increasing the number of outlets in
potential areas, Gloria Jean's can become the most profit
making coffee shop in Bangladesh. It has a lot of windows of
opportunities opened to broaden its business in Bangladesh.
Through becoming a pioneer in coffees industry, GJC can put a
huge impact on the economy of the country as a new type of
business is going to be developed with the development of GJC
as a coffee industry. GJC by increasing its promotional activities
can attract more customers to take their products and services
and thus increase its sales.
2) In this report, the targeted segment of GJC is identified and
analyzed with a close view to the customers this shops are
designed for. The products are analyzed with detail information
and also the price of products are mentioned and analyzed. The
places of the branches and its promotional activities are also
discussed. Thus this report is reflecting the marketing mix of Gloria
Jean's Coffees Bangladesh. The competitive market of GJC is
strong but its not impossible to stand out among them. Although
currently GJC is facing some challenges, through overcoming
these problems Gloria Jean's Coffee can certainly become the
most successful business of coffee shop in Bangladesh.

32. 32Recommendation of Gloria Jean's Coffees
 Recommendation
Product Presenting Counter of Gloria Jean's Coffees
1) Following are some recommendations for Gloria
Jean's Coffees Bangladesh to overcome their
challenges.
2) Starting delivery service will help GJC attract new
customers and also overcome the recent problem
regarding the region
3) GJC can open more branches in posh areas like
Uttara, Basundhara and Baridhara to reach more
potential customers
4) GJC should increase promotional activities and
use mass media for advertisements
5) GJC can introduce tvc as a promotional
marketing activity before any other competitor
coffee shop does
6) Sponsorship of certain events
7) Discounted coffee houses at Universities.
8) Portable coffee houses at multiple days of festivals
9) Increase security system strength to avoid sudden
risky situations occurred for lack in strength of
security system

33. Team Member
Image Sourcing- Joyesree Joya
Slides Idea- Md.Rifat-Ul-Zaqa Rakib
Content & Script- Sharif Fakir
Layout- Kawsar Ali Biswas
Special
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