This document outlines various Instagram posts by Billie Eilish and Taylor Swift leading up to and following the release of their albums "Happier Than Ever" and "Midnights" respectively. It describes how they shared behind-the-scenes content, album artwork, tracklists and personal messages in the weeks before and after release to generate hype and connect with fans. They also announced upcoming tours to further promote their new albums.
2. Instagram post 10 days before release
• This is Billie Just before the
album release of “Happier
Than Ever”
• This post is a video of a
behind the scenes shoot for
her album
• This could help fans feel they
are more involved in the
process in the release of this
album as they are seeing
things before it has been
released
3. Instagram post 6 days before
• This post shows the tracklist
for the album
• This could build hype for the
fans of her.
• People will already start
thinking about which song
they might like before it has
even come out yet
• This is good marketing from
Billie.
4. Day Of Release
• This post shows the album
cover for the album
• It also includes a very
personal message from Billie
which can help fans relate to
how she feels about the
album
• This can also help make fans
listen to the album because it
has a story behind it.
5. Instagram post 2 weeks after release
• This post shows her tour
schedule after 2 weeks of the
album being out
• This promotes her tour and
her album as the audience
will want to listen to the
album before going to see
her.
6. Instagram post 2 weeks before release
• This is a post 2 weeks before
Taylor Swift released her
studio album.
• This shows the album cover
off well and it also shows the
tracklist in the bottom left of
the photo.
• This is a good way to excite
people about the album.
7. Instagram post 1
day before
• This post is a day before the
album release with the caption,
‘our last midnight before’.
• This is a fun play on words as
the album is called Midnights
• It is a casual photo of Taylor
showing her human side of her
just lying on the sofa
8. Day Of Release • This is the post on the day of
her release of her album
‘midnights’
• It has a personal message to
with the photo
• This can help bring the
audience closer to Taylor as
they feel as if they are talking to
her
• She also talks a small bit about
how she made the album.
9. Post 10 days after release
• This is a post announcing her
tour after the release of her
album.
• She also says how happy she
is too see the ‘gorgeous
faces’
• This is giving the audience
validation which can make
them feel better about
themselves and better
towards Taylor.
