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TimeLines
Instagram post 10 days before release
• This is Billie Just before the
album release of “Happier
Than Ever”
• This post is a video of a
behind the scenes shoot for
her album
• This could help fans feel they
are more involved in the
process in the release of this
album as they are seeing
things before it has been
released
Instagram post 6 days before
• This post shows the tracklist
for the album
• This could build hype for the
fans of her.
• People will already start
thinking about which song
they might like before it has
even come out yet
• This is good marketing from
Billie.
Day Of Release
• This post shows the album
cover for the album
• It also includes a very
personal message from Billie
which can help fans relate to
how she feels about the
album
• This can also help make fans
listen to the album because it
has a story behind it.
Instagram post 2 weeks after release
• This post shows her tour
schedule after 2 weeks of the
album being out
• This promotes her tour and
her album as the audience
will want to listen to the
album before going to see
her.
Instagram post 2 weeks before release
• This is a post 2 weeks before
Taylor Swift released her
studio album.
• This shows the album cover
off well and it also shows the
tracklist in the bottom left of
the photo.
• This is a good way to excite
people about the album.
Instagram post 1
day before
• This post is a day before the
album release with the caption,
‘our last midnight before’.
• This is a fun play on words as
the album is called Midnights
• It is a casual photo of Taylor
showing her human side of her
just lying on the sofa
Day Of Release • This is the post on the day of
her release of her album
‘midnights’
• It has a personal message to
with the photo
• This can help bring the
audience closer to Taylor as
they feel as if they are talking to
her
• She also talks a small bit about
how she made the album.
Post 10 days after release
• This is a post announcing her
tour after the release of her
album.
• She also says how happy she
is too see the ‘gorgeous
faces’
• This is giving the audience
validation which can make
them feel better about
themselves and better
towards Taylor.

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timelines.pptx

  • 2. Instagram post 10 days before release • This is Billie Just before the album release of “Happier Than Ever” • This post is a video of a behind the scenes shoot for her album • This could help fans feel they are more involved in the process in the release of this album as they are seeing things before it has been released
  • 3. Instagram post 6 days before • This post shows the tracklist for the album • This could build hype for the fans of her. • People will already start thinking about which song they might like before it has even come out yet • This is good marketing from Billie.
  • 4. Day Of Release • This post shows the album cover for the album • It also includes a very personal message from Billie which can help fans relate to how she feels about the album • This can also help make fans listen to the album because it has a story behind it.
  • 5. Instagram post 2 weeks after release • This post shows her tour schedule after 2 weeks of the album being out • This promotes her tour and her album as the audience will want to listen to the album before going to see her.
  • 6. Instagram post 2 weeks before release • This is a post 2 weeks before Taylor Swift released her studio album. • This shows the album cover off well and it also shows the tracklist in the bottom left of the photo. • This is a good way to excite people about the album.
  • 7. Instagram post 1 day before • This post is a day before the album release with the caption, ‘our last midnight before’. • This is a fun play on words as the album is called Midnights • It is a casual photo of Taylor showing her human side of her just lying on the sofa
  • 8. Day Of Release • This is the post on the day of her release of her album ‘midnights’ • It has a personal message to with the photo • This can help bring the audience closer to Taylor as they feel as if they are talking to her • She also talks a small bit about how she made the album.
  • 9. Post 10 days after release • This is a post announcing her tour after the release of her album. • She also says how happy she is too see the ‘gorgeous faces’ • This is giving the audience validation which can make them feel better about themselves and better towards Taylor.