Abstract: There are only 2 types of Businesses around - ones that have been disrupted, and the ones that don't know they have been disrupted. Business Leaders have realized that Embracing Digital Transformation is a strategic move. In this talk, we study 1) The VUCA world we are living in 2) How Digital Disruption is impacting existing businesses 3) A look at some failed Case Studies of Disruption that give subtle lessons 4) Industry data backing the same 5) Case Studies of some successful businesses and how they successfully sustained with strategic Digital Transformation 6) What's common in these successful case studies 7) Focus keeping Customer at the Center 8) Leadership and Vision Key Takeaways: 1. How Digital Disruption is impacting existing businesses 2. A look at some failed Case Studies of Disruption that give subtle lessons 3. Case Studies of some successful businesses and how they successfully sustained with strategic Digital Transformation 4. What's common in these successful case studies 5. Why keeping Customer focus at the core and Leadership Vision is important.

1. How Digital Transformation
impacts Business Performance
VIKRANT KARDAM
Agile Transformation Coach | Speaker | Trainer
by:
www.agilegurugram.com

2. Agenda
Introduction
What is
Disruption
What is Digital
Transformation
Success stories
Key learnings Q&A
Disclaimer: Any content referencing external sources (with due credits) is used here only for knowledge sharing
purpose. No financial involvement or copyright stake is claimed by the presenter whatsoever.

3. What is
Disruption?
'What's NOT going to change in the next
10 years?'
For Jeff Bezos- things that were true 20
years ago still stand:
● customers want low prices
● customers want fast delivery
● customers want vast selection.

4. Shifts in Business Trends
What is Disruption
WHO
STOLE
MY
MUSIC!!
WHAT'S
NEXT?

5. VUCA World
"Semi" Trucks
announced by
Tesla in 2017
Competition for Trucks?
Except that Elon Musk has
proclaimed: “When three
Tesla trucks travel in
convoy, the total operating
cost per mile beats rail.”
24 months to Production
24 months to react!
VOLATILITY UNCERTAINTY
COMPLEXITY AMBIGUITY

6. Has your
Business been
disrupted?
"Disrupt your business before someone
else does. If you don’t do it, your
competitor will"
-- Bob Herbold, former COO Microsoft

7. Disrupt yourself!
Response to Disruption
Source: World Economic Forum Insight Report "The Digital Enterprise" Sep 2018 / Bain & Company

8. What is Digital
Transformation?
A necessary Disruption.
"Digital transformation marks a radical
rethinking of how an organization uses
Technology, People and Processes to
fundamentally change Business
Performance and Customer Experience"
-- George Westerman, MIT

9. Digital Transformation? Digital Transformation

10. Digital Transformation? Digital Transformation

11. Digital Transformation? Digital Transformation

12. Digital Transformation? Digital Transformation

13. Digital Transformation? Digital Transformation

14. Digital Transformation drivers
New efficiencies
• Primary driver for
large companies
• Improve existing
business processes
• Optimize assets and
resources
• Reduce costs, enable
customer savings
Customer Experience
• Integrated customer
information
• Customized offerings
• Enhanced user
journey
• Conversion and
retention
New business models
• Build new models
• Invest or incubate
• Associated cultural
changes
• Stay relevant, stay in
profit
Digital Transformation

15. The bad news!
44% 51% 62%
Of enterprises have made no
process, operational or
technology changes
Of enterprises have stalled or
abandoned some
transformation initiatives
Of enterprises have not
documented or communicated a
transformation strategy
Source: ThoughtWorks Perspectives Edition 3, 2019
https://www.cnbc.com/2019/10/30/heres-why-ge-fords-digital-transformation-programs-failed-last-year.html
Worldwide transformation spending expected to grow from $1.25 Trillion (2019) to $1.97 Trillion (2022), still:
● 85% of transformation projects end in failure
● BBC shut down Digital Media Initiative in 2013, write off $100 Million
● GE – spinning off GE Digital in 2018, losing century old place in Dow Jones index
● Major players spent $1.3 Trillion in 2019 on Transformations, $900 Billion wasted on failed programs
Digital Transformation

16. Success Stories
Digital Transformation Failure stories
are everywhere.
Here are a few successful case studies
that used Digital Transformation to
respond to Disruption, while improving
Business performance.

17. "Ten years ago at Best Buy, we thought
Amazon will kill us"
-- Hubert Joly, CEO BestBuy at Adobe Summit 2019
Online Price
Matching
Digital over Mail
Marketing
Enhanced
internal Search
Engine
Don’t just sell,
build relations
Beloved
Employee
Program
In-home Advisor
Success stories

18. Success stories
"The Digital eco-system is helping us open up newer avenues"
-- Anand Gurnani, Vice President – Digital, Yashraj Films
Digital First
Strategy
Online Movie
assets over
Grand Events
Low budget
movies with
targeted
audience
Digitization of
entire Catalogue
Digital Prints (7K
INR) over
Physical (80K
INR)
YRX – Visual
Effects
https://www.asmaindia.in/pdf/press/19-Yash-Raj-Films-From-Print-to-Digital-Platform.pdf
150% Returns in 2004 10% Returns in 2007
44 Youtube Channels
15 M Facebook subscribers
26.6 M Youtube Subscribers

19. Key Learnings Success stories
Digital Transformation goes beyond just "going Digital"
Changes don't occur overnight, there are ups and downs
Digital Transformation can help improve Financial Performance
Customer Focus stays at the center of Strategy fueled by
Innovation
Employee Engagement will ensure sustained results

20. THANK YOU
VIKRANT KARDAM
AGILE TRANSFORMATION COACH | SPEAKER | TRAINER | PASSIONATE PIANIST
vikrant.kardam@thoughtworks.com | LEOVIKRANT78@GMAIL.COM
www.linkedin.com/in/vikrant-kardam

21. References
www.agilegurugram.com
● https://www.ciodive.com/news/targets-digital-strategy-evolves-from-folding-table-setup-to-enviable-or/550068/
● https://www.ciodive.com/news/target-hits-the-bullseye-with-agile-tech-and-operations/540507/
● https://www.asmaindia.in/pdf/press/19-Yash-Raj-Films-From-Print-to-Digital-Platform.pdf
● https://cio.economictimes.indiatimes.com/news/business-analytics/heres-how-kotak-mahindra-bank-is-going-digital/47441559
● ThoughtWorks Perspectives Edition 3, 2019
● https://www.cnbc.com/2019/10/30/heres-why-ge-fords-digital-transformation-programs-failed-last-year.html
● https://gizmodo.com/heres-what-happened-to-all-of-marissa-mayers-yahoo-acqu-1781980352
● World Economic Forum Insight Report "The Digital Enterprise" Sep 2018 / Bain & Company
● https://www.thoughtworks.com/insights/articles/path-devops?_lrsc=d30a15e9-7bc6-4ada-8f17-6522d2b0b304
● http://home.intranet.mckinsey.com/mdigital/sites/default/files/20160831_Global Forces_DB_v.8_MAO.pptx