Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending!

1. Turning Metrics into Dollars: How To
Turn Your Analytics Data into a Real
Financial Model for Your Startup
With:
Tristan Kromer
Moderated by:
Hannah Flynn
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2. Logi Analytics helps application teams create, deploy, and constantly
improve analytic applications that engage users and drive revenue. In 2000,
Arman Eshraghi founded Logi Analytics, formerly LogiXML, to help web
developers easily embed compelling data visualizations inside websites. This
core technology evolved into the Logi platform, providing an extraordinarily
fast and easy way to embed analytics into any application. Today, over 1,800
application teams use Logi to create more valuable applications, engage
users, and differentiate their software products.

3. 3
Click on the Questions panel to
interact with the presenters
www.productmanagementtoday.com/webinar-series/create-success-with-analytics
www.projectmanagementupdate.com/webinar-series/create-success-with-analytics
www.businessinnovationbrief.com/webinar-series/create-success-with-analytics

4. About Tristan Kromer
Lean Coach & Founder, Kromatic
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He
has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD
revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn. With his remaining hours, Tristan volunteers his time with Lean
Startup Circle and blogs at GrasshopperHerder.com.
About Hannah Flynn
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such as
Product Management Today, B2B Marketing Zone, and Customer Experience Update.

5. Tristan.Kromer @ KROMATIC.com
TurningMetricsintoDollars

6. Tristan.Kromer @ KROMATIC.com

7. TurningMetricsintoDollars
Tristan.Kromer @ KROMATIC.com

8. vs.
Tristan.Kromer @ KROMATIC.com

9. WhatisUX?
Tristan.Kromer @ KROMATIC.com

10. Tristan.Kromer @ KROMATIC.com

11. via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
Product UI UX
UserExperience
A person’sperceptionsandresponsesthat resultfromtheuse
oranticipateduseof aproduct,serviceorsystem.

12. vs.
Tristan.Kromer @ KROMATIC.com

13. Quantitative
‣ Howoldisourcustomer?
‣ Dopeopleuseit?
‣ Willtheypay$99.99?
‣ Howmuchwillit costto sell?
‣ Is thischannelscalable?
‣ Is thissolution working?
‣ Arepeopleusingit?
‣ Whichsolutionisbetter?
‣ Whatdopeoplelike/ dislike?
What?
Qualitative
‣ Whoisourcustomer?
‣ Whataretheirpains?
‣ Whatjobneedsto bedone?
‣ Howdoweconvincethemtobuy?
‣ HowshouldI designit?
‣ Whydopeopleuseit?
‣ What’swrongwiththis?
‣ HowcouldI makethisbetter?
‣ Whatdopeopleloveaboutit?
‣ Whyistheredropoff?
‣ Whatdotheythink?
Tristan.Kromer @ KROMATIC.com
Why?

14. Tristan.Kromer @ KROMATIC.com

16. Storyboarding
Tristan.Kromer @ KROMATIC.com

17. Shazam
Tristan.Kromer @ KROMATIC.com

18. Tristan.Kromer @ KROMATIC.com

19. Tristan.Kromer @ KROMATIC.com

20. Tristan.Kromer @ KROMATIC.com

21. StoryboardMetrics
Tristan.Kromer @ KROMATIC.com

23. Tristan.Kromer @ KROMATIC.com

24. # of
Awesom
ethings
# of
downloads
/ accounts
# of
pics
# of
terribl
e Pics
# of
filters
applied
# of
Awesom
ephotos
# of
Picsshared
# of
Jealou
s
people
# of
Likes
# of
notifica-
tions
# of
Retur
n
visits
Tristan.Kromer @ KROMATIC.com

25. %of bad
pics
% of pics
that have
filter applied
%of
picsshared
%of
Picsliked
Tristan.Kromer @ KROMATIC.com

26. %of users
thatshare1
pic
%of
users
returning
Tristan.Kromer @ KROMATIC.com

27. Activation Retention
Tristan.Kromer @ KROMATIC.com

28. Tristan.Kromer @ KROMATIC.com

29. Tristan.Kromer @ KROMATIC.com

30. LessonsLearned
‣ Productswithoutfinancialmodels
tendto dieinthelongrun
‣ K.I.S.SAARRR
‣ Don’tforgetMarginofError
‣ Don’tforgettheUX
Tristan.Kromer @ KROMATIC.com

31. NextSteps
‣ Buildyourmodel!
‣ If you’reastartup,emailit
to mefor feedback:
Tristan@Kromatic.com
Tristan.Kromer @ KROMATIC.com

32. NextEvents
‣ OfficeHoursfor Startups
Twiceaweek
http://Kromatic.com/office-hours
‣ AdvancedLeanWorkshopforEnterprise
May31- Jun1,Milan
Tristan.Kromer @ KROMATIC.com

33. ThankYou
Tristan.Kromer @ KROMATIC.com

34. Tristan.Kromer @ KROMATIC.com

35. GrasshopperHerder.com

36. This presentation by Kromatic is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License
excepting those images where other copyright holders are noted.
Based on works at http://Kromatic.com & http://GrasshopperHerder.com
Tristan.Kromer @ KROMATIC.com

37. 41
Q&A
Moderated by:
Hannah Flynn
Lean Agile Coach, Kromatic
Linkedinpage: linkedin.com/in/tristankromer
Twitter ID: @TriKro
Email: Tristan@Kromatic.com
Website: Kromatic.com
With:
Tristan Kromer
www.productmanagementtoday.com/webinar-series/create-success-with-analytics
www.projectmanagementupdate.com/webinar-series/create-success-with-analytics
www.businessinnovationbrief.com/webinar-series/create-success-with-analytics
Content and Marketing, Aggregage
Linkedinpage: linkedin.com/in/hannah-flynn-190b8562/
Twitter ID: @prodmgmttoday
Website: aggregage.com