Auto Social Group produces lead generation campaigns on social media platforms for auto groups and dealerships utilizing unique online applications that target specific demographics to drive qualified actions.

2. OVERVIEW
Auto Social Group produces lead genera3on
campaigns on social media pla5orms for auto
groups and dealerships u3lizing unique online
applica3ons that target specific demographics to
drive qualified ac3ons.
Bill Soule
310‐828‐1300
bill@autosocialgroup.com

3. PROBLEM
Automakers collect up to 5,000 leads per day
How many of those does your
dealership get?

4. SOLUTION
Lead Source Close Rate
ASG LEADS 21.5%
OEM Website 17.2%
Auto Shows 3.8%
Sweepstakes 2.1%
Ride & Drive 1.2%
TDA 1.4%
Events 1.0%
ASG LEADS:
Qualified
Targeted &
Delivered
Immediately

5. OPPORTUNITY
Early AdopMon of Social PlaNorms
Facebook:
Home to millions
of in‐market
customers
Ability to target
specific in‐market
segments via
DMV data
Deliver hot
qualified leads
immediately

6. WHY SOCIAL MEDIA
4 to 1.4 Drop in customer visits to dealerships since 2005.
Consumers who use social media to research products
they are considering purchasing.
37% (33% use brand websites, 18% use review sites)
244% Increase in clicks on Facebook auto ads from October
2012 to April 2013.

7. WHY FACEBOOK?
Facebook does not sell cars.
TVs and billboards don’t sell
cars either.
But the people that view all
of those buy cars.
One Facebook ad can target
1.9 million people in Los
Angeles – one click away
from your product

8. WHY MOBILE?

9. CAMPAIGN RESULTS

10. TECHNOLOGICAL SOLUTIONS
Segment Targe9ng
• Owners
• In‐Market
• Conques3ng
• Expiring Leases
• Last Purchase
Price
Mobile Op9miza9on
All ASG campaigns are
mobile op3mized. We
build out mobile
applica3ons so you do
not have to.
Geo‐Loca9on
Expand your targe3ng
area

11. BUILDING YOUR BRAND
ASG Builds Your Brand, Not Ours
AutoNa3on’s Mike Jackson on third‐party lead providers:
"I can pay them to build their brands, or I can build my own brand."
3rd Party sites
control traffic
and info
ASG white label solu3ons
enable dealer pla5orms to
benefit from all engagement

12. HOW IT WORKS
In‐market
consumers
targeted
directly
with an ad
Crea3ve direc3on &
targe3ng established

13. HOW IT WORKS
App allows leads to become qualified through
engagement and collects submissions

14. HOW IT WORKS
App
immediately
turns hot
lead into a
phone call to
the
dealership

15. HOW IT WORKS
Lead kept hot
with text
message to
customer to
expect a call
from the
dealership

16. HOW IT WORKS
Community engagement monitored and campaign
metrics reported to client