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The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competitors Matt Lerner

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From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The 500 Marketing Stack: 10 Pieces of Martech Genius to Disrupt Your Competitors. PRESENTATION: The 500 Marketing Stack: 10 Pieces of Martech Genius to Disrupt Your Competitors - Given by Matt Lerner - @matthlerner - Distro Partner, London - 500 Startups. #MarTech DAY1

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The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competitors Matt Lerner

  1. 1. The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competitors
  2. 2. About Matt Lerner/ •  Marketing for 3 startups, one exit to Macromedia •  11 years Marketing & GM at PayPal (US & UK) •  Built & ran 3 Growth teams at PayPal •  Mentored ~ 40 startups on the side •  Now runs 500 Startups London Digital Marketer Turned VC Download the Deck @MattHLerner
  3. 3. About 500 Startups London/ •  500 Startups, founded 2010, in Mountain View, CA: •  $200M in Assets Under Management •  1,200 portfolio co’s in 50 countries •  London “Distro Dojo” growth program: •  Accept approx. 20 companies/year •  Post-seed, pre-Series-A •  Get an investment + hands-on for 3 months •  No application (referrals only) Early Stage Seed Fund & Growth Studio Download the Deck @MattHLerner
  4. 4. 500 Startups’ “Distribution Hackers”/
  5. 5. Analysis Paralysis: Making sense of the options/ No shortage of snippets to drop on your pages! Download the Deck @MattHLerner
  6. 6. 10 Pieces of MarTech Genius/ 1.  BuiltWith 2.  Import.io 3.  AdEspresso (Paid) 4.  MonitorBacklinks (SEO) 5.  BuzzSumo (Content) 6.  HotJar 7.  UserTesting.com 8.  Unbounce 9.  Kickbox.io 10. mail-tester.com B2BConversionEmailTraffic Download the Deck @MattHLerner
  7. 7. B2B & Lead Generation/ 1. BuiltWith: •  Generate lists of leads •  See what tools competitors and great sites are using •  What’s trending up/down?
  8. 8. B2B & Lead Generation/ 2. import.io: •  Easy free content scraper •  Good for compiling lead lists, getting price data, Twitter handles •  Scrape directories, HackerNews headlines, products & prices from Amazon, etc.
  9. 9. Traffic (Paid)/ 3. AdEspresso: •  Automated design and massive multivariate testing of Facebook ads •  Test creative, audience demographics, time of day, ad location (mobile, web feed vs. side). Disclaimer: 500 Startups is an investor in this company.
  10. 10. Traffic (SEO)/ 4. monitorbacklinks.com: •  Keep track of your backlinks (and your competitors’ backlinks!) •  See them evolve over time, how it impacts your rank for various terms •  Recognise and disavow low quality links so you don’t get penalised
  11. 11. Traffic (Content)/ 5. BuzzSumo: •  Find out what’s trending: For any given topic, find out the most shared articles. •  Great ideas for headlines, keywords, topic ideas, lists of influencers on the topic Download the Deck @MattHLerner
  12. 12. Conversion & On-Page/ 6. HotJar: •  Heatmaps •  Individual session recordings •  Funnel & exit tracking •  Which form fields take longest & which fields cause abandons •  Polls & surveys too
  13. 13. Conversion & On-Page/ 7. UserTesting: Get user testing videos of people trying to use your website, great for qualitative feedback, to hear what they’re thinking.
  14. 14. Conversion & On-Page/ 8. Unbounce: Quickly/easily create & test landing pages. Disclaimer: 500 Startups is an investor in this company.
  15. 15. Email/ 9. Kickbox.io: Veryify email addresses before you send. •  Higher quality score •  Saves money •  Improves open rates •  Lowers your bounce rate •  Keeps you from getting blocked
  16. 16. Email/ 10. mail-tester.com: Send them a copy of your email, they’ll let you know if it’s likely to get flagged as Spam, and recommend things you can do to improve it.
  17. 17. 10 Pieces of MarTech Genius from 500 Startups Distro Team/ 1.  BuiltWith 2.  Import.io 3.  AdEspresso (Paid) 4.  MonitorBacklinks (SEO) 5.  BuzzSumo (Content) 6.  HotJar 7.  UserTesting.com 8.  Unbounce 9.  Kickbox.io 10. mail-tester.com B2BConversionEmailTraffic Download the Deck @MattHLerner
  18. 18. Thanks! @MattHLerner

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