Afterburner Inc. brings insights on leadership and teamwork learned in the military to your company. We offer programs and training in a wide variety of subjects, including business execution strategy and leadership development. This webinar is the first in a 3 part series on Strategic Planning. Here we discuss how your team can learn from the past and improve on last year's planning. We discuss the importance of open planning and the most important things to have in place before you kick off your Strategic Planning. Learn more about us at: http://www.afterburner.com/

2. Welcome – the session will begin shortly!
Prepping for the Plan:
5 Must Do’s Before the Planning Starts

3. Joel “Thor” Neeb
@JoelThorNeeb
#FlawlessExecution

4. Companies achieve only 33% of expected results from their
strategic plans.
The Gap between expectation and performance is a failure of
companies to execute strategy.
Markon Associates and the Economist Intelligence Unit

5. • President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Joel “Thor” Neeb Atlanta, GA

6. 01 Learn from the Past
02 Create Leadership Buy-in
04 Employ Open Planning
03 Answer this question: “Who are we?”
05 Arrive with a Framework
5 Must Do’s Before the Planning Starts

7. Conduct a Debrief with the Key
Stakeholders
• Functional Leaders
• View from the front lines
• Identify Result, Root Cause, and Lesson
Learned
01 Learn from the Past

8. • Create the Cause for Change
• Celebrate successes and show how to
scale and institutionalize
01 Learn from the Past

9. 02 Leader’s Buy-In
Communicate your future
picture and strategy with your
team.
Paint a clear, compelling HDD with specific
measures of merit to motivate your
organization towards achievement.
Leaders Intent Understand how your market
operates within complex systems and
how to map out a strategy utilizing
those systems.
Strategy
High-Definition
Destination

10. CONFIDENTIAL
Strategic Campaigns
HD Destination
VPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
THE FLAWLESS EXECUTION MODEL®

11. Common Shared Mental Model
• Process to define strategic objectives
• Process to plan towards strategic objectives
• Process to execute towards strategic objectives
02 Leader’s Buy-In

12. Identify the following:
• Organizational Imperative
• Organizational Principles
03 “Who are We?”

13. 03 “Who are We?”
Organizational Imperative
• Reason for existence – your why
• Nike – Bring Inspiration and Innovation to
every Athlete

14. 03 “Who are We?”
Organizational Imperative
Afterburner – Relentlessly seek to accelerate
individual, team and organizational
performance through Flawless Execution®
and the inspiration and experience of elite
military professionals

15. 03 “Who are We?”
Organizational Principles
• What we will always do
• What we will never compromise on

16. 03 “Who are We?”
Organizational Principles
• “Coach and Serve”
• “Customer First, Value Always”
• “Master Instructors, Lifetime Learners”

17. • Identify the Key stakeholders up front
• Bring 3 echelons of rank
• Conduct the session in-person and plan for
two days minimum
04 Open Planning

18. 05 Arrive with a Framework
Identify these key metrics up front:
• Time Horizon
• Financial Goals
• Specific Constraints (market size,
etc.)

19. 01 Learn from the Past
02 Create Leadership Buy-in
04 Employ Open Planning
03 Answer this question: “Who are we?”
05 Arrive with a Framework
5 Must Do’s Before the Planning Starts

20. DON’T MISS OUR NEXT WEBINAR:
5 Ways to Strengthen Your Strategic Planning Muscles
Muscles
WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Nov 10th 1:30pm ET
REGISTER NOW AT: flex.afterburner.com/strategic-planning-muscles
@AfterburnerInc
#FlawlessExecution

21. Lets Connect!
Joel “Thor” Neeb
@AfterburnerInc
#FlawlessExecution
thor@afterburner.com
Afterburner.com
Office: (404) 835-3500