Afterburner President, Joel "Thor" Neeb discusses the most important parts of Strategic Planning. Some of the highlights he addresses are the importance of critical leverage points, how to avoid "group think", and how simplicity beats complexity every time.
3. Companies achieve only 33% of expected results
from their strategic plans.
The Gap between expectation and performance is
a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit
4. • President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Joel “Thor” Neeb Atlanta, GA
5. Review: Prepping for Strategic Planning
Learn from the Past
Create Leadership Buy-in
Employ Open Planning
Answer this question: “Who are we?”
Arrive with a Framework
6. 01 Stay Strategic
02 Focus the Dialogue
04 Identify Critical Leverage Points
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
7. • Zappos strategy: Redefine the online
shopping experience through fanatical
customer support
• Zappos tactics: hire for personality,
celebrate customer support, live the “Wow”
philosophy
01 Stay Strategic
8. • Strategic, not Tactical
• Strategy defines our tactics
• Determine what, not how
01 Stay Strategic
10. • This is “heavy lifting” and overwhelming
• Too many people to be constructive
• Create equal voices
02 Focus the Dialogue
11. • Use a 3rd party facilitator
• Level the discussion playing field
• Create ROE, parking lot and schedule
02 Focus the Dialogue
12. • Sample schedule
– Day 1:
• Introduction/ROE
• Debrief results
• Define the future
• Define the environment
• Identify Critical Leverage
Points
02 Focus the Dialogue
– Day 2:
• Review/edit
• Identify Campaigns
• Create Identity
• Brief to team
13. 03 Begin with the End in Mind
You are in the future
• Describe your successful future in detail
• Focus on the Key Areas
• Alignment today by defining tomorrow
15. 04 Critical Leverage Points
Maximum impact, minimum effort
• Create an influence map of your network
• Identify the Critical Leverage Points
• Assess your ability to affect
17. Five Major
Record Labels
Online Music
Engineers
P.R.
Production
Retailers
Relations
Suppliers &
Video
High School
Students
Pirates Athletes
Apple Brand
Insight Matrix
Apple Ipod
iTunesLenny Kravitz,
U2
University
Students
Christmas
Gifts
Sony
Device
Design
$350
High Fidelity
Earphones
Attack Leverage Point with Intentional Actions
18. 05 Simplicity Beats Complexity
V Volatility
U Uncertainty
A Ambiguity
C Complexity
19. 05 Simplicity Beats Complexity
Simplify, Simplify, Simplify
• Max of 10 Key areas
• Max of 7 Critical Leverage Points
• 3-5 Strategic Campaigns
• Deliverable must fit on 4 slides
• 2 Posters
20. 01 Stay Strategic
02 Focus the Dialogue
04 Identify CLPs
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
21. Please ask any question you have in the
Q&A box at this time
22. DON’T MISS OUR NEXT WEBINAR:
Now It’s Time to Execute!
WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Dec 15th 1:30pm ET
REGISTER NOW AT: flex.afterburner.com/strategic-plan-execution
@AfterburnerInc
#FlawlessExecution