How to Launch Winning Products Faster with Less Risk
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The document discusses strategies for launching winning products faster and with less risk. It recommends aligning products with business strategy, achieving market fit, and differentiating through innovation. The key strategies presented are: 1. Use a lean startup approach with frequent customer feedback to build minimum viable products and pivot quickly based on learning. 2. Employ agile development principles like iterative delivery, emergent planning, and just-in-time documentation. 3. Define high-value customer scenarios and assess product-market fit through experiments with meaningful metrics to guide development.
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How to Launch Winning Products Faster with Less Risk
- 1. How to Launch Winning Products Faster and with Less Risk
- 2. Agenda Introduction Business Strategy Product Strategy Technical Strategy Market Fit - Lean Startup Delivery Excellence – Agile Development Summary
- 3. Adrian Moise, CEO Presenter Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 4. Software is the brand 4
- 6. Winning Products / Platforms • Alignment with the business • Market fit • Differentiation / innovation • Healthy financials Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 7. Speed is currency 7
- 8. Driver’s Seat Customers are in the driver’s seat 8 Client is in the driver’s seat
- 9. Lifecycle § Strategize § Plan § Build § Measure § Learn § Enhance Diagram: O’Reilly Radar (Brian Anderson, June 12, 2015) Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 10. Business Strategy Business Model Generation
- 11. Business Model Generation Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 12. Purpose “To solve problems innovatively” Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 13. Vision “I believe that this nation should commit itself to achieving this goal, before the decade is out, of landing a man on the moon and returning him safely to the earth”. – John F. Kennedy, Jr. (May 25, 1961) Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 14. BHAG To become $100 million global product delivery agency by 2025 Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 15. One Page Strategic Plan Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 17. Growth • What took us here will not take us there 17 What brought us here will not take us there
- 19. The IoT enables business transformation
- 20. Product Strategy and Design
- 22. Role of the Product Manager Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary Vision and Leadership Product Lifecycle Management Strategy and Market Research UX and Product Backlog Product Roadmap Business Model and Financial
- 24. Customer Journey Image: Idea Couture Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 25. • Show me homes right for me in detail • Show me what’s available now. • Convince me of affordability and market value • Help me compare homes across communiBes • Tell me more about the neighborhood • Tell me why builder bought is beDer than used or rented. • Convince me to go with SPH Making your Purchase Making it Yours Making your Move Making it Home Daring to Dream • Help me figure out my financing • Assist me with my mortgage • Reassure me of my investment • Reassure me I’m making the right choice • Guide me through the construcBon & personalizaBon process • Make it clear as to what is included and what is extra • NoBfy me of progress and important dates. • Help me manage my move • NoBfy me of progress and important dates • Recommend trusted partners • Help me make moving in a special occasion • Make my warranty experience hassle-free • Help me seDle into my neighborhood • Itemize my appliances for me. • Offer me Bps for maintaining my home • Help me exchange home decoraBng ideas. • Inspire me by showing me my dream home. • Show me how others like me have realized their dreams • Let me play with ideas for personalizing my home design • Make it easy to save, share and compare these inspiraBons with friends, family and trusted advisors. The Ten Demandments 1. Make it easy 2. Make it fast 3. Give me anyBme / anywhere access 4. Let me make it mine 5. Talk to me like you know me 6. Let me voice my views 7. Help me help myself 8. Recognize and reward me 9. Hold the hype 10. Convince me I can trust you Living the Dream • Let me share my homeowner story with others • Connect me with others in my community • Help exchange home decoraBng ideas • Reach out to me when it’s Bme to move up or move down. Engagement Model
- 26. • It this feature “neat” or a “must have”? • Are customers willing to pay a premium? • Does it reduce the risk? Maximize Business Value Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 31. Build versus Buy Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 32. Inhouse vs. external Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 34. Lean Startup • Lean Startup/Agile approach • Building with the ability to pivot based on new customer insights Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 36. Fail fast The sooner you know your ideas won’t work…the better. Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 37. Customer Insights § Data can be found everywhere § Access to real time analytics Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 38. Quick feedback loop for better decisions
- 39. Quick and Nimble § Small and nimble trumps big and slow § Actionable metrics vs. vanity metrics Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 40. Speed is the new currency How do we get to market quickly with a great product/service while… Finding the right hires Keeping up with technology Prioritizing the right functionality Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 41. Zipcar: the early days
- 42. Case Study A • The product was being mailed out on CDs • They needed to move to the cloud • Client spent 8 months in planning and still didn’t know what functionality was most important to their customers • 8 iterations later… Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 43. Case Study B • Needed a mobile banking app and deposit anywhere technology • Increased customer satisfaction from 40% to 60% to 90% • “If this functionality was available today, I would switch my bank provider immediately!” Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 44. If you only remember 1 thing • Speed is the currency of modern business – MVP - yields the highest return on investment at the lowest risk. – “If you are not embarrassed by the first version of your product, you’ve launched too late.” Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 46. Agile Development Process Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 48. Perceptions Actual Agile is faster and cheaper Agile requires less time from the client Agile requires no documentation Agile focuses on quality and business value Agile requires active and ongoing participation from client Agile requires “just enough” documentation Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 49. Just-enough, just in-time Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 51. Hybrid Methods
- 52. Closing Thoughts
- 53. Summary Know your audience Collect customer feedback early and frequently Define high-value scenarios Validate learning Assess product market-fit Hypothesize and define experiments Build-Measure-Learn Vanity metrics vs. meaningful metrics Knowledge as key artifact of each iteration Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 54. Outcomes 1. Better product 2. Increased ROI 3. Faster time to market Intro Business Strategy Product Strategy Technical Strategy Lean Startup Agile Delivery Excellence Summary
- 55. Business Model Generation, Lean Startup and Agile Delivery