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FINAL
PRESENTATION
Presenting
My BLOG
A total of 9 posts
Soon the 10th and
the final one in a week
A total of 18 comments
A total of 1059 pageviews
Details about my most engaging post
Day
of posting
Thursday
207
views
Attractive
Thumbnail
75 views on the post promoting my Vlog
1 comment from Dr J. Guignard herself
31 views on Youtube
VLOG
More shares
Thumbnail
Multi-platform uploads
All platform united got 256 views
VLOG 2
I don’t think to keep up the Blog
Blog allowed us to learn the basis
Blog: niche Social Media
Focus on my main Social medias
Instagram: Gather my audience
BLOG
The power of Groups
Specialized and Invested audience
Best Conversion Rate 1.85%
Best “ad-targeting” tool
FACEBOOK
What I learned
Active participation on groups
Generate lead to my Instagram profile
Grow my Facebook audience with groups
Use the targeting tool for my pro profile
How will I use it in
the future
Friends: 519 (+50 this last month)
Groups: 6 Class and Photography groups
Brands: 186 likes
Reach: 2246 impressions last week (Pro)
Analytics
Completely different type of interactions
Different style of post
Different effective day/time of post
Great engaging platform, words to mouth
TWITTER
What I learned
As a “thought-sharing” platform
Won’t use it to share Photos
Be humoristic, maybe share memes
Will be time-consuming: 5th platform
How will I use it in
the future
Peter Mckinnon - Casey Neistat (Youtube)
Brandon Woelfel – Ben Brown (People)
Nikon USA – Nat Geo Travel (Brands)
Pros: easy, short, funny, viral
Cons: not for photos, less users, no control
My Follows &
Pros and Cons
I was already an established user
But I learned we could Join Groups
Improved my networks with personalities
Schools & Business or Newspapers
LINKEDIN
May add my photography experience
Improve my Network:
More qualitative relations
More interactions, be active in groups
More attractive interests on my profile
How will I use it in
the future
I joined groups based on
my study field, I want to:
Get advices & tips
Share my profile
Share my works in design
More about the
Groups I joined
SAME GRAPHIC
CHART FOR MY
SOCIAL MEDIAS
During this class I gave a second chance to blogs, found it fun, easy
to use and perfect to learn the basic analytic tools.
The rebirth of Twitter account is one of the biggest take away I think.
I found it fun and I’m sure I’ll be using it in the future.
This class forced me to create relevant accounts, follow relevant
profile, business & groups that I believe really increase the quality of
my Brand image on the Social Media.
Closing thoughts
The Future
I will definitely use the Bitlink tool for the link I post on my Instagram
profile (Youtube links are way too long and ugly).
I already use my Instagram account to link my post on my Facebook
page. Eventhough I highly consider using Hootsuite when it will
come the time to share videos on Facebook and Twitter. I’m sure yet
because social medias are really different and it’s usually not really
engaging to post the same content on all the platform, they all
require different strategies.
Closing thoughts
The Future

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Social Media Marketing Final Presentation

  • 2. Presenting My BLOG A total of 9 posts Soon the 10th and the final one in a week A total of 18 comments A total of 1059 pageviews
  • 3. Details about my most engaging post Day of posting Thursday 207 views Attractive Thumbnail
  • 4. 75 views on the post promoting my Vlog 1 comment from Dr J. Guignard herself 31 views on Youtube VLOG
  • 5. More shares Thumbnail Multi-platform uploads All platform united got 256 views VLOG 2
  • 6. I don’t think to keep up the Blog Blog allowed us to learn the basis Blog: niche Social Media Focus on my main Social medias Instagram: Gather my audience BLOG
  • 7. The power of Groups Specialized and Invested audience Best Conversion Rate 1.85% Best “ad-targeting” tool FACEBOOK What I learned
  • 8. Active participation on groups Generate lead to my Instagram profile Grow my Facebook audience with groups Use the targeting tool for my pro profile How will I use it in the future
  • 9. Friends: 519 (+50 this last month) Groups: 6 Class and Photography groups Brands: 186 likes Reach: 2246 impressions last week (Pro) Analytics
  • 10. Completely different type of interactions Different style of post Different effective day/time of post Great engaging platform, words to mouth TWITTER What I learned
  • 11. As a “thought-sharing” platform Won’t use it to share Photos Be humoristic, maybe share memes Will be time-consuming: 5th platform How will I use it in the future
  • 12. Peter Mckinnon - Casey Neistat (Youtube) Brandon Woelfel – Ben Brown (People) Nikon USA – Nat Geo Travel (Brands) Pros: easy, short, funny, viral Cons: not for photos, less users, no control My Follows & Pros and Cons
  • 13. I was already an established user But I learned we could Join Groups Improved my networks with personalities Schools & Business or Newspapers LINKEDIN
  • 14. May add my photography experience Improve my Network: More qualitative relations More interactions, be active in groups More attractive interests on my profile How will I use it in the future
  • 15. I joined groups based on my study field, I want to: Get advices & tips Share my profile Share my works in design More about the Groups I joined
  • 16. SAME GRAPHIC CHART FOR MY SOCIAL MEDIAS
  • 17. During this class I gave a second chance to blogs, found it fun, easy to use and perfect to learn the basic analytic tools. The rebirth of Twitter account is one of the biggest take away I think. I found it fun and I’m sure I’ll be using it in the future. This class forced me to create relevant accounts, follow relevant profile, business & groups that I believe really increase the quality of my Brand image on the Social Media. Closing thoughts The Future
  • 18. I will definitely use the Bitlink tool for the link I post on my Instagram profile (Youtube links are way too long and ugly). I already use my Instagram account to link my post on my Facebook page. Eventhough I highly consider using Hootsuite when it will come the time to share videos on Facebook and Twitter. I’m sure yet because social medias are really different and it’s usually not really engaging to post the same content on all the platform, they all require different strategies. Closing thoughts The Future