The Future of Consumer
By Jagrat Desai
People want to know, learn, track and own information
about their own health.They want to learn what they can
do with this information and how it can be implemented in
their daily life.
WebMD attracts 16, 188, 098 visitors each month
People want to take care and treat themselves on their
own.They believe that the information they need is now
available to them.
-Vinod Khosla, co-founder of Sun Microsystems
“Doctors can be replaced by software – 80% of them can. I’d
much rather have a good machine learning system diagnose my
disease than the median or average doctor.”
- John Sculley, Former CEO of Apple and PepsiCo
“Digital Health feels like the PC industry in the early 1980s.”
People want to know, track and
own information about their health
and well-being on their own
75% of US adults own a
-Tim Cook, CEO of Apple
over the place right now.With the arc of time, it will
Culture has continually become
more and more conscious about
health and nutrition.
Wrist bands and other wearables that track movement,
sleep etc. Each have an accompanying app.
Codes :Sporty,Quantify-able, Fashionable
Fitbit | Jawbone | Fuel Band (97% of market)
“wearable wireless devices in sports and healthcare will grow to 169.5 million devices
in 2017, up from 20.77 million in 2011, aCAGR of 41%”
There is an entire category dedicated to Health & Fitness
apps on theAppleAppStore &Google PlayStore.
Health & Fitness Category Apps
“Sports, Health and FitnessApp use grew 49% in 2013.”
Growth of blood pressure monitors
“The blood pressure monitor market is growing at a rate of 6.53%”
and need to keep track of their blood pressure”
Growth of glucose monitors
“Glucose Monitoring Market Expected to ReachUSD 0.91 Billion in 2019”
- the number of people using apps on their
phones to track health increased from 9% in
2011 to 11% in 2012.
This subculture has been covered by :
Tracking &Owning : People want to track information about their health, on
their own and learn things about themselves.
all data points to huge growth in healthcare tracking technology - especially
Self-treatment : People want to be able to cure themselves, using all the
information available online and the information they’ve collected.
Renascence of useful technology:There is a growing fatigue in culture about
status updates and the like - not having enough of an impact / value.Thus
Privacy :The health market will demand privacy since it’s about private health.
Culture will welcome individuals owning information rather than companies.
Key Insights & Analysis
MeetCityMD.A healthcare facility based in NewYorkCity with a
focus on urgent care.
“CityMDUrgentCare values convenience, quality of service, and
medical records and electronic pharmaceutical transactions ...”
Relevance to consumer health technology :
-Could get access to consumer vitals.
- Minimizes need for paperwork in services, since most data is digital.
- Minimizes time spent in analyzing data since it is alraedy analyzed by the tracker/tech.
CityMD is focused on “convenience, quality of service, and
superior medical care.”The following are programs,
services thatCity MD could start/integrate into their
- Emergency preperation
The patient’s tracking device can alertCity MD of an emergency and give his/her location,
so thatCity MD can be prepared before the patient arrives.
- Renting out and tutoring of wearable health tech
patients how to use this equipment. Renting will be useful to patients who are temporarily ill
early discharge, sinceCityMD can keep a track even after the patient leaves the hospital.
Since one of the priorities ofCityMD is “convenience”, a service could entail seperate
queue for patients with all their data ready.
Recommendations to Client