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By: Tanisha Bruno
Problems
• Sales of female watches across the industry continue to
be lower then males
• Female consumers desire a watch t...
In a recent New York Times article, Karen
Giberson, president of the Accessories Council in
New York said, “Today women ar...
Marina Lunkina, who works in
public relations in Moscow said,
“Today’s world made women as
active as men in business, soci...
Andrea Seifert, the marketing manager of
Gatehouse Publishing, has found a lifesaver
when traveling for work in something ...
Target Audience
Female up-and-comers who are active
businesswomen
• Ages 25-44
• College Graduate
• Travels
• Active lifes...
Creative Solution
Watches are still essential for women.
Female up-and-comers who are active
businesswomen need a watch th...
Make The Time Last
Thank you!
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Creative Strategy for Fossil Watches

Term project for Creative Strategies class. Strategy is for an advertising campaign that will target active business women.

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Creative Strategy for Fossil Watches

  1. 1. By: Tanisha Bruno
  2. 2. Problems • Sales of female watches across the industry continue to be lower then males • Female consumers desire a watch that is functional, yet fashionable • Decreasing use of a watch across all demographics
  3. 3. In a recent New York Times article, Karen Giberson, president of the Accessories Council in New York said, “Today women are looking for something more fashionable.”
  4. 4. Marina Lunkina, who works in public relations in Moscow said, “Today’s world made women as active as men in business, social and many other life spheres. It’s obviously affected our style.”
  5. 5. Andrea Seifert, the marketing manager of Gatehouse Publishing, has found a lifesaver when traveling for work in something that once belonged to the men’s club: a watch with complications.
  6. 6. Target Audience Female up-and-comers who are active businesswomen • Ages 25-44 • College Graduate • Travels • Active lifestyle/on-the-go • Social/nightlife
  7. 7. Creative Solution Watches are still essential for women. Female up-and-comers who are active businesswomen need a watch that features multifunctional details, and is fashionable enough that will look good for their always on-the-go lifestyles— whether at the office, at a trendy restaurant, or while traveling. A campaign targeted towards active businesswomen with a focus that a Fossil watch is the ultimate accessory. Fossil watches are fashionable, but functional; they will never want to take it off.
  8. 8. Make The Time Last
  9. 9. Thank you!

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