The document presents a smart helmet startup that aims to provide customers with a stress-free riding experience. It targets customers currently facing problems with navigation and safety. The product is a helmet integrated with sensors, voice assistance and navigation software. It charges businesses a monthly subscription of Rs. 800 including all features, and individuals Rs. 7500 for one year. The total cost to produce each helmet is around Rs. 5000. The startup has invested approximately Rs. 10 crores and plans to sell directly, through bike showrooms and licenses. It will tie up with helmet, software and hardware manufacturers. The marketing strategy includes auto shows, trials at shops, expos and social media. The value provided is hassle-free navigation, safety

1. Presented by
Adnan Khan

2. “We strive to provide our customers with a
stress free riding experience”

3. Who we target

4. Problems faced currently by them

12. Our Product

18. How much we charge
• B2B – Subscription based
• Initial deposit of 1500 INR
• Monthly subscription fee of 800 INR including all features.
• B2C – Price is 7500 INR
• One year free service.
• Add on features (Locked features) to be charged extra.

19. Our Cost
• 800 INR Helmet
• 200 INR Sensor
• 500 INR Voice assistance
• 3500 INR Software & Navigation
• Total – 5000 INR

20. Investment
Approx. ~10Crores
• R&D
• Marketing
• Infrastructure
• Admin expenses
• Equipments

21. How we sell
• Direct Sales
• Bike showrooms
• Licensing

22. Who we tie up with
• Helmet Manufacturers
• Software development companies
• Navigation Partners
• Hardware Component manufacturers

23. What value we provide
• Hassle free and accurate navigation
• Self Safety
• Live updates on traffic and road conditions
• Convenience

24. Marketing Strategy
• Auto Shows
• Trials at bike showrooms
• Tech expos
• Social Media

25. Why Us
• Innovative
• Competitive pricing
• First of its kind in India
• Provision for add on facility
• Customization

26. Question ?