ITC is renowned for its E-Choupal. The PPT gives an idea bout the process of running an E-Choupal and the factors associated with it.

1. Adnan Khan

2. E-Choupal
In bound Logistics
• Farmer proceeds to the nearest ITC
procurement hub with the note.
• Some procurement hubs are ITC factories,
others are purely warehouse operations.
• ITC’s aim is to have a processing center within
30-40 km radius of its farmers.
• Previous days closing price is used as
benchmark price for next day.
• Farm linkages in 14 states.

3. Out bound Logistics
• Farmer transports his produce to the nearest
processing center or storage hub.
• ITC incurs the transportation cost.
• The farmer bears the risk of transportation until
produce is delivered and the sale is completed.
• Resulted in cost cutting and reduction in
transportation expenses.
• Once the grading of the produce is undertaken,
ITC itself undertakes the transportation process.
• ITC has its hubs located at strategic locations to
enable smooth receipt and dispatching of final
products.