For my final presentation to graduate with music business degree, I presented on my wonderful journalism internship at KCBD in Lubbock, Texas.

1. KCBD
INTRO
DESCRIPTION
ANALYSIS
EVALUATION
Adam Schrader completes comm
internship, fall 2012
By Adam Schrader

2. KCBD
INTRO
DESCRIPTION
ANALYSIS
EVALUATION
History
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Founded in 1953
NBC Affiliate with ABC Secondary
1969, KSEL (KMAC)
Owned by Caprock BroaDcasting
Now owned by Raycom Media Inc

3. KCBD
INTRO
DESCRIPTION
ANALYSIS
EVALUATION
History
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1980-Karin and Abner: co-anchors
Longest running anchor team in country
First in Color- Lubbock
Now most watched news cast
April 10, 2011
“Coverage you can count on”

4. KCBD
INTRO
DESCRIPTION
ANALYSIS EVALUATION
• Opportunity to shadow
– Producers
– Reporters
– Photographers/editors
– Marketing
• Enhance various communications skills

5. KCBD
INTRO
DESCRIPTION
ANALYSIS
Supervision Orientation Responsibilities
• Initial Supervision
– Benji  Ruben  Me
• Orientation
– Walkthrough of station
– Initial shadowing
– Rotation
EVALUATION

6. KCBD
INTRO
DESCRIPTION
ANALYSIS
EVALUATION
Supervision Orientation Responsibilities
• Initial Supervision
– Benji  Ruben  Me
• Responsibilities
– Daily News Meetings
– Assist Photographers, Producers, and Reporters
– Conduct Interviews
– Edit Video
– Create Story Ideas

7. KCBD
INTRO
DESCRIPTION
ANALYSIS
Supervision Orientation Responsibilities
• Supervision
– Benji  Scott Me
• Responsibilities:
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Write news stories
Develop story ideas
Edit written stories from reporters
Post press releases
Maintain Facebook and Web pages
Conduct interviews
Shoot slideshows of events
EVALUATION

8. KCBD
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INTRO
DESCRIPTION
ANALYSIS
EVALUATION
Number one newscast in the South Plains
Know their audience breakdown
Lack an entertainment division
Respect for community relationship
Respect those with information
Employees stressed at times
Quick turn-around of reporters

9. KCBD
Myself
INTRO
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• Myself
– Intimidated at first
– Excelled quickly, especially after “the switch”
– Befriended many of the employees
– Responsible
– Change in career path

10. KCBD
Myself
INTRO
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• KCBD
– High expectations of employees
– “Stepping Stone”
– Friendly and Familial
– Very competitive internally and externally
– Willing to teach and engaging

11. KCBD
Myself
INTRO
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• Goals
– Complete internship requirement
– Learn marketing techniques for news
– Run cameras and sound
– Write stories for air and web
– Write stories on local entertainment
– Learn producing and directing processes

12. KCBD
INTRO
Myself
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• Learned
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Broadcast journalists cannot write
How to conduct interviews on camera
How to conduct interviews via phone
How to choose a story
How to use WorldNow, Precis, Edius, etc.
The importance of press releases
The importance of other news venues
The importance of relationships with community

13. KCBD
INTRO
Myself
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• Learned
– What exactly a producer does
• The difference from a director
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The importance of 1 minute
How to write effectively for the news
How to ask good questions
How to create dialog with viewers
How to run the teleprompter and sound board
How to “Suck-Up”

14. KCBD
Myself
INTRO
KCBD
Goals
DESCRIPTION
Things Learned
ANALYSIS EVALUATION
Experiences
• Experiences
– Down time/ Timeliness
– Wrote dozens of “by-lined” web stories
– Edited dozens of others’ web stories
– Edited several videos
– Provided several news ideas for others
– Bought drugs for Natasha
– Hiring and the Possible Future

15. KCBD
INTRO
DESCRIPTION
ANALYSIS EVALUATION
• Samples
– Critter Fest Slideshow (Link)
– Senior Prank at Smyer High School (Link)
– Silent Wings (Link)
– Microchip ID Implants (Link)
– Juneteenth (Link)
SAMPLES