Mac273 week 3 -2011


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Mac273 week 3 -2011

  1. 1. MAC 273:Professional Media PracticeWeek 3: Professional practice and „what the industries want‟ Planning for CV’s and Placement
  2. 2. Placement• Can be taken anywhere – – but you need to find it.• Ask for help – Join the facebook group• Fill in the tracking form
  3. 3. What does industry want from you?
  4. 4. Media Graduate Skills• critical analysis;• Research;• a broad commercial and cultural awareness of the media and creative industries;• Teamwork;• initiation and development of creative work in writing, audio-visual or other electronic media;• a flexible, creative and independent approach to tasks; the ability to work to a brief and meet deadlines• Persistence and motivation are vital due to the popularity of this sector. –
  5. 5. First, the good newsThe average is60.4% Media graduates are relatively employable
  6. 6. Media Studies (• Graduates from this discipline were amongst those most likely to go straight into employment (67.1%). However, over a quarter of those were in retail and catering. This highlights some of the challenges involved in securing a career in the media and the need for early career planning and work experience. Nonetheless almost one in five (18.1%) did secure degree related employment in arts, design and culture occupations and many more became business, marketing and management professionals (21.7%).
  7. 7. It’s not going to be easy…•Most sectors of the industry have long been characterised by highlymotivated individuals wanting to work in an industry commonly seen asglamorous and exciting.• In terms of outcomes, 10% of all Skillset relevant students who have gainedemployment 6 months after graduating have done so within Skillsetindustries.• It should nevertheless be noted that Skillset relevant students make up overhalf (51%) of all the students to be subsequently employed in a Skillsetindustry, indicating that Skillset relevant students are more likely to findemployment in Skillset industries than those studying non-Skillset relevantcourses
  8. 8. Media, Skills, Training & the Industry • Skillset: the Sector Skills Council for the Audio Visual Industries – Sector guides and role/skills descriptors. – National Occupational Standards – • Broadcast Equality and Training Regulator –
  9. 9. Skills for Tomorrows Media The Report of the Skillset and DCMS Audio Visual Industries Training Group•Considered the future skills and training needsof our industry sectors•Identified trends•Highlighted skills gaps•Made recommendations for improvements intraining and good practice•
  10. 10. Some findings from the reportRadio Television
  11. 11. Skillset census• 60% of the workforce entered the industries since 1994• 30% are media graduates• 30% have a post-graduate qualification (certificate, diploma, Masters – not necessarily in a media subject)• 50% of the workforce is freelance• Asked industries what they are looking for when recruiting staff – Skillset Census: 2006 – Workforce Report: 2005
  12. 12. Skills Gap 2011• Multi-skilling – impact of tech on content• Multi-platform – understand / exploit – How to monetise it• Management, leadership, entrepreneurship• Broadcast engineering• Sales and marketing• “Diagonal Thinking”
  13. 13. How do you standout from the crowd
  14. 14. Clive Jones: postscript of report (Chief Executive of Skillset)• “The only certainty is uncertainty.”• “Arrive with a wonderful enthusiasm and a mad flexibility.• “In the workplace, group-work is hierarchical, not equal as in University.”
  15. 15. Getting On • Research• Grab Opportunities • Network • Experience • Network • Have a plan
  16. 16. Skillset standards• “Standards are also a great tool to help you focus your mind and compile a CV which will highlight your competence and present yourself more effectively as well as ensuring you are using the correct terminology” – asp
  17. 17. Skillset Standards• Access Operations & Rigging • Photo Imaging Standards• Animal Training• Broadcast Journalism • Production (Film & TV)• Broadcast Media Technology • Production Accounting• Camera • Production Design• Costume • Props• Design for the Moving Image • Radio Production• Directors • Senior Producers• Editing • Set Crafts• Grip and Crane Technicians• Hair & Make-Up • Sound• Interactive Media and Computer Games • Stagehands• Lighting for Film & TV • Studio & Technical Operations
  18. 18. • Locations and Resources e.g. Camera C1 Assess and agree studios or locations C2 Specify camera equipment required • Shooting C3 Collect information and develop shooting ideas C12 Provide assistance to record and review the video image C13 Maintain camera batteries during shoot• Preparation C14 Co-ordinate the crew to position a camera C15 Fit magazine to camera C4 Obtain, prepare and return equipment C16 Provide video assist C5 Check that film camera equipment is working C17 Provide assistance to the camera crew during a multi camera shoot C18 Communicate and co-ordinate within a multi camera shoot• Resources and preparation C19 Focus the lens C20 Set up video camera exposure monitoring C6 Provide vision monitoring facilities for multi C21 Expose and colour correct the image camera television C22 Expose the image for portable single camera shoots with lights C7 Lay simple track for Camera Dollies C23 Maintain and use adequate film stock on a shoot C8 Rig camera and accessories onto a fixed C24 Identify slate information and operate the clapperboard mounting C25 Track the video camera C26 Swing the crane arm for video camera C9 Rig camera and accessories onto a pressurised C27 Elevate and track the video camera pedestal C28 Position and move the camera to frame and compose the image C10 Rig and manage cables for production C29 Supervise the camera crew during a multiple or multi camera shoot C11 Prepare and fit the lens and camera C30 Supervise the technical and craft skills of the crew during a location shoot C31 Supervise the camera crew on a film shoot accessories Generic standards: Working relationships / Co -ordination Freelance work X1 Contribute to good working relationships F1 Manage and market yourself as a freelancer Health and Safety Training X2 Ensure your own actions reduce risks to health F2 Facilitate and manage trainees and safety X3 Conduct an assessment of risks in the workplace
  19. 19. Writing a CV• Keep it relevant• Keep it concise• Ask yourself "So what?”• Keep it factual• List achievements• Talk positively and enthusiastically• if you are proud of what you have achieved get it on your CV• Don’t presume people know what you have done - spell it out•
  20. 20.• Be concise and ensure your information has an impact• Keep it simple and clear –Analyse the job description –• Identify which relevant skills, experience and competencies you have.• What might the employer be looking for?• Summarise your key achievements at the top of your CV• Don’t have any unexplained gaps on your application.• Academic and professional qualifications should flow in a logical order• Check your application before submitting.• Use the right language (Use Skillset NOS as a guide) interviews