2015 media kit for the Evening Standard's ES Magazine

1. MEDIA KIT
Christina Irvine: +44 (0) 20 3615 2571 or christina.irvine@esimedia.co.uk
Maurice Mullen: +44 (0) 20 3615 2329 or maurice.mullen@standard.co.uk
2015
Photography: Jenny Brough

2. EXEC U T I V E E D I TOR:
A n d y B a r k e r
ACTING DEPUTY EDITOR:
He t t i e H a r v e y
FASHION DIRECTOR:
N i c k y Ya t e s
BRAND MANAGER:
C h r i s t i n a I r v i n e
H E A D O F FASHION AND LUXURY GOODS:
M a u r i c e Mul l e n
HEAD OF BEAUTY:
S u z a n A n t o n o w i c z
Launched in 1987 ES Magazine is dedicated to London glamour,
fashion and beauty. Published every Thursday & Friday it is
available with the London Evening Standard and is perfectly
timed to reach affluent Londoners when they are in a receptive
mood and thinking about their weekend treats, updating their
wardrobe or a much deserved holiday. ES is now highly regarded
as a world class magazine for one of the world’s leading capitals.
ES Magazine sets the trends and the agenda in London. It is stylish
with a glossy format in superb colour and elegant design and has
the liveliest and most provocative reporting in London - it is an
integral part of the London weekend.
ES Evening Standard Magazine 21/06/2013
cricket fritters
And nine other
freAky foods to
try this summer
the D ivorcÉ Di et
A newly single
mAn leArns
to cook (AgAin)
vine performance
the stArs Are
snApping up europe’s
finest vineyArds
Watch out nigella
meet the new
crop of kitchen
goddesses
a n D f o r my n e x t t r i c k…
ferrAn AdriÀ, the world’s
greAtest chef, brings
his mAgic to the cApitAl
ES
FashIOn , TUrn
TO ThE r IghT !
The Tory minisTer
puTTing sTyle on
The agenda
WOULD
LIKE TO
MEET…
ThrILLEr sEEKIng
meeT The
noVelisT Who
has hollyWood
in a frenzy
Paloma Faith iS
SEaRChiNG FoR
tRUE loVE
P l u s W I L L I a M B O y D , MI a Wa s I K OWs K a , J U s T I n T I M B E r L a K E a n D T h E h a r L E M s h a K E
ES
Evening Standard M Brand Beckham agazine 01/11/2013
David and
Victoria’s
£300m empire
nicola
Formichetti
The man
who created
Lady Gaga
Broad church
Religion is off
limits at the
Sunday Assembly
MaryJblige
‘Amy Winehouse, Whitney Houston,
Michael Jackson…
no one was there for them.
The industry makes its
money on people’s demise’
Evening Standard Magazine 03/05/2013 ES
lock up your
daughters
there’s a manther
on the prowl
saint or sinner?
how Ysl’s legacY
led to a verY
fashionable
film fight
b e a m m e u p
simon pegg’s rise from cult comedian to sci-fi superstar
don’ t sweat it
is the latest
fitness fad
doing more harm
than good?
spare change
what £250m
buYs You in
the capital
ES
Evening Standard Magazine 07/06/2013 s How t ummer
o d o
i packi nG n D ressi n g p icnickinG Fake tan sT n i ng ski n ny- D i p p i nG Bar B ecu i ng Y sunbathi n G r eaD L i n g Down loaD e
i n G Dan c i n g
by t h e e xperts
Plus Davi D GanDy’ s G u i D e to DroppinG y our t op
*swoons*
ES Evening Standard Magazine 08/03/2013
tunnel viSion
Meet Phyllis, the
Megaton Machine
boring beneath london
to build crossrail
Bonfire of tHe
BaBy BiBleS
Why Parenting
Manuals don’t Work
H e l l o H o l lywo o d
Nicholas hoult
oN his
oscar-wiNNiNg
ex-girlfrieNd
aNd becomiNg
a big-screeN
superhero
P l u s S a m u e l l J a c k S o n c a r a d e l e v i n g n e B r i d g e t J o n e S a n d B l a k e l i v e l y ’ S l o n d o n
What price
paradise?
ES Evening Standard Magazine 09/08/2013 Billionaires go
island shopping
in the Med
roddy doyle
la la la
the Booker prize
winner is Making
a Musical
sex
power
stardom
Game of Thrones has Turned
Lena headey’s worLd upside down
Evening Standard Magazine 10/05/2013 Hadley Freeman
My life as a
fashion Misfit
Haute cui s ine
rainer becker’s
restaurant up
the shard
control delete
Who’s in charge of
your online
afterlife?
nips a nd t atts
the neW surgical
procedures cutting
through the capital
DOn’t make m e l auGh
Meet the boMbshell Who taMed Jack Whitehall
Gemma Chan
photographed by
David Standish
Evening Standard Magazine 26/07/2013 ES
p l u s
Loui s smi t h on
sex and sequins
J o d i e Wh i t tak er
e y es up the pal ace
sombreros i n
shoreditch
and channel-hoppi
n g to Jerse y
THE
WORLD
AT HER
FEET
Meet Jenna thiaM, star of
cult tv draMa the returned
What do Y ou mean
there’s no W i-F i?
int er ne t ad d i cts
go col d tur k e y
change the subject
What happened
When our cr i t i cs
sWapped Jobs
MEDIA KIT

3. OUR READERS
ES Magazine appreciates that our readers
are Londoners balancing a busy career
with a packed social life; they are young,
adventurous and have cash to spend.
POTENTIAL READERSHIP* 1 ,1 2 1 ,000
MEN 50%
WOMEN 50%
AB 50%
• 77% of our readers are classified as ABC1s
• 68% of our readers are aged 25-54 and the
average age is 42
Source: NRS Jan-June 2014
Our editorial team steer readers towards the
lifestyle decisions that will make them stand
out from the crowd, covering this season’s
‘must haves’ and the places to be seen wearing
them, as well as the ultimate in beauty treatments.
*Potential Readership is calculated on a 80% increase in distribution
being reflected in a corresponding increase in readership. we have
created this proxy as the NRS will not be able to provide a full estimate
of readership until August 2015.
EDITO R I A L ENVIRONMENTS
ES Magazine provides advertisers with the
opportunity to feature in a range of targeted
editorial environments, from beauty to travel.
Every week we check out:
H I G H FAS H I O N - Cutting edge shoots using
top photographers
HOT PART I E S - Tales and pictures from the
frontline of London’s nightlife
TA L L TALES - Investigations that reveal the
truth behind the capital’s scandals - political,
financial, cultural and social
MUST HAVES - Trend pages for women and men
TOP PEO P L E - Conversations with tastemakers,
power players and tomorrow’s talents
CIRCULATION
ES MAGAZINE 360K
DELUXE 400K(FEB/SEP)
Distribution improvements:
20 NEW DISTRIBUTION POINTS
200 TROLLEYS
ABC CERT I F I CATE
THURSDAY/ F R I DAY E V E N I N G D I STRIBUTION
W O M E N ’ S F A S H I O N | M E N ’ S S T Y L E | W A T C H E S & J E W E L L E R Y | L U X U R Y
D E L U X E
Gemma Refoufi wears
Burberry Prorsum
photographed by
David Standish
ES Magazine 1 3 0 9 2 0 1 3
NEW BLOOD
MEET THE YOUNG GUNS REWRITING FASHION’S RULE BOOK
PINK, PUNK,
TWEED, SNAKESKIN?
WHICH TREND
ARE YOU?
MICRO BAGS,
GRUNGE EYES
AND A BRIT
GIRL IN PARIS
GIORGIO ARMANI’S
RULES FOR LIVING
PLUS OSCAR DE LA
RENTA ON HOLIDAY
MEDIA KIT

4. ADVERT I S I N G OPPORT U N I T I ES
For advertisers, ES Magazine presents a unique opportunity to reach an
elusive audience of young, cutting-edge consumers with the money to back
up their shopping habits, just when they’re in a receptive mood.
For smart Londoners the weekend hasn’t started until they’ve picked up
or downloaded their copy of ES Magazine.
REACH OV E R 1 .1 M V I S I TORS
All the beauty, fashion, features and must-haves are now available within
the fashion & beauty Chanel at standard.co.uk. This is the perfect
environment to extend your brand reach to 1.1m online visitors.
* Source: Intellitracker Sept ‘14
MEDIA KIT

5. TECHNICAL SPEC I F I CATIONS
ES MAGAZINE TYPE BLEED TRIM
FULL PAGE 266 X 190 294 X 218 286 X 210
DOUBLE PAGE SPREAD 266 X 400 294 X 428 286 X 420
HALF PAGE VERTICAL 266 X 93 294 X 107 286 X 103
HALF PAGE HORIZONTAL 133 X 190 147 X 218 143 X 210
HALF PAGE DOUBLE 133 X 400 147 X 428 143 X 420
D I G I TA L F I L E S P EC I F I CATION
• All files transmitted to us should be in
Adobe Portable Document Format (PDF)
• Files should be sent to the size of the
media box.
• Files should be sent in with a transparent
background.
• Files should be sent in the form of PDF 1.3
via one of the options below, and must be
PDF/X-1a compliant.
• Colour CMYK. Pantone with appropriate
CMYK Mapping is accepted but not
recommended.
• Fonts - All fonts MUST be embedded,
Type I or True Type only.
• Neither custom transfer functions nor
custom halftones are accepted.
• Magazines 300dpi
• Monochrome Bitmaps should be at 900dpi
and CCITT Group 4 compressed.
F I L E P R E PARATION
• PDF Files should have no border.
• Ink weight should not exceed 300
• Reverse out white or coloured text should
be no smaller than 10pt bold and should
not be compressed.
• Reverse out text should not be more than
two colours.
• Fine Serif Type faces should not be used.
• Body text must be single colour or two
colour at most, and no less than 8pt in size
and also not compressed.
MEDIA KIT

6. AD DELIVERY OPTIONS
VIO ADEXPRESS
Details can be found at www.adexpress.co.uk
ADFAST
This delivery mechanism costs 50p per advert.
Further details on this method can be found at www.adfast.co.uk.
INTERNET DELIVERY
This is Associated Newspapers Free preflight
and delivery service and can be downloaded from:
http://vcsp.vio.com/vcsp/download.htm
ADSTREAM
All mono ads can be delivered via Quickcut for further information
either call +44(0) 207 691 5260 or go to www.quickcut.com
CONTACT
PRODUCTION MANAGER
020 3615 0563 or adcopy@ukmetro.co.uk
MEDIA KIT
COLOUR IMAG E P R O F I L ES
ISOCoated is to be used for Cover stock
ISOwebcoatedbb text sections
TOTAL INK WEIGHT SHOULD NOT E XCEED 30000%
SCREEN RULING
Cover Section 150lpi
Body Section 133lpi
SEPARATION ANGLES
Applied by Printers
DOT SHAPE
Applied by Printers
COPY DEADLINES
14 days preceding publication date
RATECARD
Whole page colour £20,000
Half page £12,000
CANCELLATION DEADLINES
In writing by 11.00am,
56 working days preceding publication date

7. ES MAG A Z I N E O N T H E I PAD
• PDF updated weekly
• Free
• 812 monthly downloads
I PAD APP SPONSORSHIP
13th April 2012 (one edition)
Full page ad:
Full page ad on digital edition of ES Mag
P R I C I N G P E R E D I T I O N ( W E E K LY)
• £100 for a click-thru URL on replicated
print ad
• £200 for a banner on the landing page
• £500 for a full-page advert (ipad only)
• £1,000 to cover wrap per edition
DIMENSIONS:
COVER WRAP
Consist of 4 x Full page ads
Dimensions: W 210 x H 286mm
FRONT COVER ONLY DIMENSIONS
Dimension: W 210 x H 286mm
Design Area: W 200 x H 255mm
- This is to factor in the ES Mag masterhead
on the front cover
F U L L PAGE AD
Dimensions: W 210 x H 286mm
MEDIA KIT

8. MEDIA KIT
STANDARD.CO.UK
GLOBAL
PAGE IMPRESSIONS: 12.8 million
UNIQUE USERS: 3.2 million
ES MAGAZINE
PAGE IMPRESSIONS: 121 K
UNIQUE USERS: 80 K
WEBSITE AD SPEC I F I CATIONS
900X250 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
728X90 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
468X60 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
120X600 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS TO THE LEFT)
160X600
300X250 (EXPANDABLE VERSIONS TO EXTEND
DOWNWARDS TO 500 PIXELS)
300X600
STREAMED MOVIES (BEST SIZES = 468X60,
728X90, 300X250 900X250)
AD TYPE
Bellyband
Leaderboard
Banner
Skyscraper
Wide Skyscraper
MPU
Double Mpu
<< Various
AVAILABLE FORMATS
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
Javascript (most often
from a rich media
provider)
MAX FILE SIZE
500k
500k
500k
500k
500k
If streamed from 3rd Party
source it doesn't matter
pending length of movies.
Polite Download of 40k. Sound
should be off as default. Total
max file size 2.2MB
NOTES
Expandable need a close button,
click to open/close and sound off as
default. Excluded from Homepage
Expandable need a close button,
click to open/close and sound off as
default
Expandable need a close button,
click to open/close and sound off as
default
Skyscraper
Expandable need a close button,
click to open/close and sound off as
default
Expandable never on homepage and
needs a close button, click to open/
close and sound off as default. Clear
Stop/Pause and Play button

9. SPECIAL ISSUES 2015
Every year ES Magazine publishes themed issues
targeted at key sectors of business at the optimum time
to reach Londoners as they make their buying Decisions.
TRAVEL 23 JANUARY
VALENTINE’S 6 FEBRUARY
FASHION DELUXE 20 FEBRUARY
MEN’S DELUXE 20 MARCH
BEAUTY 24 APRIL
WATCH & JEWELLERY DELUXE 22 MAY
SUMMER 5 JUNE
FOOD 19 JUNE
KIDS SPECIAL 28 AUGUST
FASHION DELUXE 11 SEPTEMBER
MEN’S DELUXE 16 OCTOBER
LUXURY GIFTING DELUXE 20 NOVEMBER
PARTY SEASON 27 NOVEMBER
CHRISTMAS FOOD & DRINK 11 DECEMBER
Christina Irvine: +44 (0) 20 3615 2571 or christina.irvine@esimedia.co.uk
Maurice Mullen: +44 (0) 20 3615 2329 or maurice.mullen@standard.co.uk

10. W O M E N ’ S F A S H I O N | M E N ’ S F A S H I O N | W A T C H E S A N D J E W E L L E R Y | L U X E R Y
D E L U X E
2015 WILL SEE SIX MORE ISSUES OF DELUXE FEATURING THE BIGGEST NAMES, THE HOTTEST
TRENDS, THE HIGHEST HEELS, THE SPARKLIEST JEWELS, THE SNAZZIEST WATCHES, AND
PAGES AND PAGES OF STUNNING SHOOTS BROUGHT TO YOU BY THE ES TEAM.
Some will also benefit from increased print, perfect-binding, advance
promotion and sponsorship association with established
London events.
FASHION 20 FEBRUARY
MEN’S 20 MARCH
WATCH & JEWELLERY 22 MAY
FASHION 11 SEPTEMBER
MEN’S 16 OCTOBER
LUXURY GIFTING 20 NOVEMBER
For more information please contact
CHRISTINA IRVINE on +44 (0) 20 3615 2571 or email christina.irvine@esimedia.co.uk and
MAURICE MULLEN on +44 (0) 20 3615 2329 or email maurice.mullen@standard.co.uk

11. Christina Irvine: +44 (0) 20 3615 2571 or christina.irvine@standard.co.uk
Maurice Mullen: +44 (0) 20 3615 2329 or maurice.mullen@standard.co.uk
MEDIA KIT
2015