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‹#›M A K E R S T U D I O S . C O M MAY 2014
M A K E R S T U D I O S . C O M
Nice Peter
EpicLLOYD
!
CONTENT CREATION,
CONSUMPTION AND
DISTRIBUTION ARE
GOING THROUGH A
...
M A K E R S T U D I O S . C O M
ONLINE VIDEO
ACCOUNTS FOR
50%+
OF ALL MOBILE TRAFFIC
!
WE ARE IN A DIGITAL
REVOLUTION
61
!...
M A K E R S T U D I O S . C O M
Annie Jaffrey
*Source: Deloitte Development LLC
PEOPLE
1/3 OF WORLD’S
POPULATION
2.5BPEOPL...
M A K E R S T U D I O S . C O M
- ON-DEMAND
- MOBILE AS FIRST SCREEN
- TV ONE OF MANY SCREENS
GloZell
Bart Baker
PEOPLE
1/...
M A K E R S T U D I O S . C O M
0%
10%
20%
30%
40%
TEEN NICK USA TBS SPIKE FX BRAVO E! COMEDY 

CENTRAL
ADULT SWIM MTV MAK...
M A K E R S T U D I O S . C O M
Sam Macaroni
AWARENESS
INTERACTION
ENGAGEMENT
ACCESSIBILITY
VIEWS
COMMENTS
SHARES
LIKES
=
...
M A K E R S T U D I O S . C O M
0 25 50 75 100
COST PER INCREMENTAL
REACH POINT
TV
8%
THE COST
OF TV
Dodger
YouTube
*Sourc...
M A K E R S T U D I O S . C O M
!
MARIAH CAREY
940,000 YT SUBSCRIBERS
!
DAFT PUNK
1,600,000 YT SUBSCRIBERS
!
MICHAEL JACKS...
M A K E R S T U D I O S . C O M
!
!
!
!
!
B A A U E R ’ S ‘ H A R L E M S H A K E ’
!
!
#1 SINGLE ON BILLBOARD HOT 100 LIS...
M A K E R S T U D I O S . C O M
_
!
“The only way to really connect with millennials is to
encourage everyone who uses you...
M A K E R S T U D I O S . C O M
AUDIO
VIDEO
ASSETS
FANS &
HOBBYISTS
MASSIVE
REACH
!
FANS & HOBBYIST
THE NEW PUBLISHERS
E M...
M A K E R S T U D I O S . C O M *Source: Adweek, 2013, Real SEO 2013, Octoly 2013
!
BRAND PRODUCED VIDEO
!
FAN VIDEO
GoPro...
M A K E R S T U D I O S . C O M
!
6 BILLION+
!
430 MILLION+
!
80%
!
65%
!
!
M O N T H L Y V I D E O V I E W S
O F V I E W ...
M A K E R S T U D I O S . C O M
CREATIVITY AT
SCALE
900+ HOURS
!
1500+ YEARS
C O N T E N T P R O D U C E D I N A D A Y
C O...
M A K E R S T U D I O S . C O M Source: Internal Data
GLOBALAUDIENCE
North America
1,900,000,000
EMEA
2,200,000,000
LATAM
...
M A K E R S T U D I O S . C O M
APAC AUDIENCE
720 MILLION+ VIEWS
M A K E R N E T W O R K
Vietnam
38,000,000
Thailand
55,00...
M A K E R S T U D I O S . C O M
CLICKNETWORK.TV
T A L E N T F I R S T
!
17,000+
INSTAGRAM FOLLOWERS
!
11,000+
TWITTER FOLL...
M A K E R S T U D I O S . C O M
JOSEPH GERMANI
T A L E N T F I R S T
!
57,000+
INSTAGRAM FOLLOWERS
!
21,000+
TWITTER FOLLO...
M A K E R S T U D I O S . C O M
THE FUTURE OF
ENTERTAINMENT
IS HERE
Timothy
DeLaGhetto
Ed Bassmaster
Steve Greene
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Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The Future of Entertainment

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Empowering creators and revolutionising online video: Maker Studios and the future of entertainment.

- Intersection of technology and creativity
- What's up next? Insights into current consumer consumption
- Beyond VOD: Engaging with Millenias

Presented by:
René Rechtman, President of International, Maker Studios
Timothy DeLaGhetto, Asian American Rapper, Comedian & Vlogger Gillian Tan, Founder, clicknetwork.tv
Joseph Germani, Malaysian Vlogger & Actor, Germani Productions

Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The Future of Entertainment

  1. 1. ‹#›M A K E R S T U D I O S . C O M MAY 2014
  2. 2. M A K E R S T U D I O S . C O M Nice Peter EpicLLOYD ! CONTENT CREATION, CONSUMPTION AND DISTRIBUTION ARE GOING THROUGH A SEISMIC SHIFT. T H E L A N D S C A P E
  3. 3. M A K E R S T U D I O S . C O M ONLINE VIDEO ACCOUNTS FOR 50%+ OF ALL MOBILE TRAFFIC ! WE ARE IN A DIGITAL REVOLUTION 61 ! COUNTRIES POST CONTENT IN 61 LANGUAGES 2ND LARGEST *Sources: Pixability; YouTube YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE BEHIND GOOGLE 60 YEARS MORE CONTENT IS UPLOADED IN 60 DAYS THAN 3 MAJOR US NETWORKS GENERATED IN THE LAST 60 YEARS 100 HOURS OF VIDEO UPLOADED EVERY MINUTE ONLINE VIDEOS WILL ACCOUNT FOR OVER HALF OF GLOBAL INTERNET TRAFFIC BY 2016 17% OF ALL INTERNET TRAFFIC FLOWS THROUGH YOUTUBE SIXBILLION HOURS OF VIDEO WATCHED MONTHLY ONEBILLION UNIQUE USERS VISIT YOUTUBE PER MONTH T H E L A N D S C A P E
  4. 4. M A K E R S T U D I O S . C O M Annie Jaffrey *Source: Deloitte Development LLC PEOPLE 1/3 OF WORLD’S POPULATION 2.5BPEOPLE 1/3 OF WORLD’S POPULATION ! ESTIMATED TO CONTROL OVER $990B $ IN ANNUAL SPENDING POWER IN U.S. ! WHO’S WATCHING? THE MILLENNIAL GENERATION T H E L A N D S C A P E
  5. 5. M A K E R S T U D I O S . C O M - ON-DEMAND - MOBILE AS FIRST SCREEN - TV ONE OF MANY SCREENS GloZell Bart Baker PEOPLE 1/3 OF WORLD’S POPULATION 30%LESS TV THAN 35-49 YEAR OLDS AND 50% LESS THAN 50-60 YEAR OLDS ! MILLENIALS WATCH! MILLENIALS ARE DISTRACTED 47%MULTITASK ON MULTIPLE SCREENS *Source: BI Intelligence ! HOW DO THEY WATCH?   EVERYWHERE T H E L A N D S C A P E
  6. 6. M A K E R S T U D I O S . C O M 0% 10% 20% 30% 40% TEEN NICK USA TBS SPIKE FX BRAVO E! COMEDY 
 CENTRAL ADULT SWIM MTV MAKER *Source: Nielsen, November 2013; Reach and Frequency, 6Min Qualifier, Live+7 Data TOTAL DAY COMPOSITION CUMULATIVE % OF 18-34 YR. OLDS / MONTH ! WHAT ABOUT TV?   MAKER PROGRAMMING REACHES MORE 18-34 YEAR OLDS THAN ITS BIGGEST COMPARISONS H O W M A K E R C O M P A R E S
  7. 7. M A K E R S T U D I O S . C O M Sam Macaroni AWARENESS INTERACTION ENGAGEMENT ACCESSIBILITY VIEWS COMMENTS SHARES LIKES = ! ENGAGE DIRECTLY   WITH YOUR   AUDIENCE M A K E R C A P A B I L I T I E S
  8. 8. M A K E R S T U D I O S . C O M 0 25 50 75 100 COST PER INCREMENTAL REACH POINT TV 8% THE COST OF TV Dodger YouTube *Source: Nielsen H O W M A K E R C O M P A R E S
  9. 9. M A K E R S T U D I O S . C O M ! MARIAH CAREY 940,000 YT SUBSCRIBERS ! DAFT PUNK 1,600,000 YT SUBSCRIBERS ! MICHAEL JACKSON 1,800,000 YT SUBSCRIBERS TIMOTHY DELAGHETTO T A L E N T F I R S T ! 550,000+ INSTAGRAM FOLLOWERS ! 430,000+ TWITTER FOLLOWERS ! 280,000+ FACEBOOK LIKES ! 560,000,000+ LIFETIME VIEWS ! 2,400,000+ YOUTUBE SUBSCRIBERS
  10. 10. M A K E R S T U D I O S . C O M ! ! ! ! ! B A A U E R ’ S ‘ H A R L E M S H A K E ’ ! ! #1 SINGLE ON BILLBOARD HOT 100 LIST FOR 5 WEEKS ! #1 SINGLE ON ITUNES AMERICA CHART ! #2 SINGLE ON ITUNES UK AND AUSTRALIA CHARTS ! OVER 1.2 BILLION VIEWS IN TWO MONTHS ! FANS NOW DEFINE SUCCESS… E M B R A C E C R E A T I O N
  11. 11. M A K E R S T U D I O S . C O M _ ! “The only way to really connect with millennials is to encourage everyone who uses your products or services to share their opinions – then distribute this content far and wide.” – AdAge CONSUMER FAN HOBBYIST CREATOR ! MEDIA IS A CONVERSATION E M B R A C E C R E A T I O N
  12. 12. M A K E R S T U D I O S . C O M AUDIO VIDEO ASSETS FANS & HOBBYISTS MASSIVE REACH ! FANS & HOBBYIST THE NEW PUBLISHERS E M B R A C E C R E A T I O N
  13. 13. M A K E R S T U D I O S . C O M *Source: Adweek, 2013, Real SEO 2013, Octoly 2013 ! BRAND PRODUCED VIDEO ! FAN VIDEO GoPro utilized the fan created Dubstep Baby for their 2013 Super-bowl spot. LEGO 99% CALL OF DUTY 95% GLEE 97% BARBIE 91% MOST BRANDS 90% ! EMBRACE FANDOM E M B R A C E C R E A T I O N
  14. 14. M A K E R S T U D I O S . C O M ! 6 BILLION+ ! 430 MILLION+ ! 80% ! 65% ! ! M O N T H L Y V I D E O V I E W S O F V I E W E R S A R E O N M O B I L E S U B S C R I B E R S O F V I E W E R S A R E 1 3 - 3 4 ! 200M+ ! 120M+ ! 90M+ ! INFLUENCING CULTURE O V E R V I E W F A N S F O L L O W E R S F O L L O W E R S Bart Baker
  15. 15. M A K E R S T U D I O S . C O M CREATIVITY AT SCALE 900+ HOURS ! 1500+ YEARS C O N T E N T P R O D U C E D I N A D A Y C O N T E N T C O N S U M E D I N A D A Y O V E R V I E W
  16. 16. M A K E R S T U D I O S . C O M Source: Internal Data GLOBALAUDIENCE North America 1,900,000,000 EMEA 2,200,000,000 LATAM 680,000,000 Asia Pacific 720,000,000 Camila Coelho M A K E R N E T W O R K
  17. 17. M A K E R S T U D I O S . C O M APAC AUDIENCE 720 MILLION+ VIEWS M A K E R N E T W O R K Vietnam 38,000,000 Thailand 55,000,000 Philippines 64,000,000 Indonesia 36,000,000 Malaysia 49,000,000 Singapore 43,000,000 Source: Internal Data The Fung Brothers
  18. 18. M A K E R S T U D I O S . C O M CLICKNETWORK.TV T A L E N T F I R S T ! 17,000+ INSTAGRAM FOLLOWERS ! 11,000+ TWITTER FOLLOWERS ! 38,000+ FACEBOOK LIKES ! 55,000,000+ LIFETIME VIEWS ! 170,000+ YOUTUBE SUBSCRIBERS
  19. 19. M A K E R S T U D I O S . C O M JOSEPH GERMANI T A L E N T F I R S T ! 57,000+ INSTAGRAM FOLLOWERS ! 21,000+ TWITTER FOLLOWERS ! 138,000+ FACEBOOK LIKES ! 12,600,000+ LIFETIME VIEWS ! 170,000+ YOUTUBE SUBSCRIBERS
  20. 20. M A K E R S T U D I O S . C O M THE FUTURE OF ENTERTAINMENT IS HERE Timothy DeLaGhetto Ed Bassmaster Steve Greene

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