12. The Multi-Channel Roadmap Business Case Personalized Web Site Personalized Electronic Confirmation Personalized Follow-up Sweepstakes/Offer Non-Responder Mailing Data Modeling Personalized Dimensional Mailing Lead Sent to Sales Rep Sales Rep Meeting Ongoing Monthly E-mail Shouts and Personalized Portal Updates Telemarketing to Nonresponders
13. Another Roadmap Personalized Follow-up Brochures and email Personalized mailing and / or email Personalized Web Site Data Collection and variable content per recipient Thank You email to the prospect Wave 2 Non-Responders PERSONALIZE BASED ON SURVEY Data Feed to your system Auto-direct to relevant info on your site
14. One Solution Does It All! Attract Learn Carolyn Sample just responde Steve Salesperson, Carolyn Sample just responded to your campaign. Contact information: 123 Anystreet, USA (555)547-1234 Survey Results: May I call you to discuss? Yes Respond
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16. PERSONALIZED URLS May or may not include Recognized Personal ID (like name) J1P23.Campaign address.com 12345. Campaign address.com JoePetrucci. Campaign address.com Unique Recipient ID Campaign Web Address
Talk track: We can help you capture that 42% by adding personalized URLs and VIP landing pages to your direct mail marketing. Via digital technology, the entire direct mail piece can be personal and relevant to each recipient. A Personalized URL brings each recipient who chooses to respond online to their very own web page, which continues the personal and relevant nature of the communication. One thing I’d like to point out is that we are not suggesting that you remove all other response channels from your direct mail. So keep those toll free numbers and BRC’s in place. Over time, if you find that more and more people in your particular audience are responding online, then you may be able to retire some of those other mechanisms. The nice thing is that you’ll be able to make the decision based on data rather than guessing.
NOTE: It can be very effective to replace one of the names and the Personalized URL above with that of your key prospect. Talk track: Our personalized URLs are formatted with the recipients name at the front which attracts their attention and discourages entering the domain name alone. The Campaign Web Address (the part after the name) can be any valid web address. It must be configured to “point to” [proper terminology is “resolve to”] our servers, however, so it usually can not be your corporate web address.
Talk track: We can also configure automatic follow-up email messages that are personalized to each respondent based on their activity while on the site. For example, their personalized version of the “Thank You” email will mention their survey results or other data collected on the Personalized Landing Page.
Talk track: We also provide automated lead delivery, so we can take a respondent and transition them into an actionable lead that sales or business development can follow-up on quickly. Leads from VIP Landing Pages are immediately sent to sales via PDA or email for follow-up.
Talk track: Finally! You can watch the results of your campaign in real time. You will be given access to your own “Campaign Dashboard” that provides access to activity reports, survey results, etc. You can also download result data in CSV form for upload into any other type of system. Alternatively, the we can schedule the delivery of your data via FTP.
05/05/11 The following slides are considered back up so that you may customize this presentation depending on the purpose of the presentation – sales call to a new client, training for existing client, etc.
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