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Sources: iTunes App Store as Activate Tech and Media Outlook 2016

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Sources: iTunes App Store as retrieved from PocketGamer.biz, eMarketer, Fiksu, Activate analysis 121
THE APP ECONOMY
www.activate.com
Discoverability continues to be a barrier to the long-tail as app
count and cost per install increase concurrently
App count continues to grow exponentially… …along with the cost to earn downloads
1,592
1,129
764
U.S. ITUNES APP STORE: ACTIVE APP COUNT
2x
$1.53
$1.05
$0.81
U.S. ITUNES APP STORE: COST PER INSTALL DIRECTLY
ATTRIBUTED TO ADVERTISING
~2x
March ‘13 March ‘14 March ‘15 March ‘13 March ‘14 March ‘15
THOUSANDS

Published in: Technology, Business
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