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2012 2015E 162 60 Sources: Activate Tech and Media Outlook 2016

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2012 2015E
162
60
Sources: Eilers Research, Fantasy Sports Trade Association, IBISWorld, Sports Business Journal, Activate analysis 109
GAMING AND WAGERING
C
www.activate.com
Millennials preference in skill-based wagering as demonstrated by
their interest in daily fantasy sports
DEMOGRAPHICS OF U.S. DAILY FANTASY PLAYERS, 2015 AVERAGE SPEND BREAKDOWN PER PLAYER*
n=1,243
Millennials
Age 36-40
Age 41-50
Age 51+
’12-’15 CAGR
272%
$80 Season-long
Fantasy
$465
63.9%
15.3%
15%
5.5%
Materials
Daily
Fantasy
15
5
257
46 45%
39%

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