1. When Your Site Can’t
Be a Joke
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3. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA
What we are looking for in a CMS
•Can’t Limit Creative
•Must Support key elements of
‘enterprise’ architecture
•Must be easy to use for us and our
clients
•Must be easy to customize and extend
•Must be easy to reuse work
•Must be able to integrate with our
client’s larger marketing ecosystem
•Must have outside support
We felt Drupal was a good fit against these
criteria and we had two projects where we
got to try it out…

5. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA 5
Cartoon Network EMEA
In mid 2008 we were approached by the Cartoon Network in EMEA to do
full
site redesigns and implement an new CMS platform to power 11 of their
European sites.
They needed a system to support
• multiple sites in multiple languages but that shared common
elements
• very flexible design on a per page basis that could be easily updated
• easy to use for non-technical staff
• integration with video services, games and ads
• the ability to create a community for the users
Based on the success of the Pets.com community and the creative freedom
and video integration from Manga.com we recommended the Cartoon
Network use Drupal as the basis for their new platform.

9. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA 8
My Cartoon Network
VML redesigned the existing
Cartoon Network website
adding MyCN, a social The experience is optimized
networking element for kids. through safeguards. Kids
Members create a join
personalized MyCN through a print-off
account, add favorite videos parental approval form or
and email.
games, send MyCN friends Friends are added by e-mail
messages, earn activity or a
coins, printed form, members are
and store trophies won by unsearchable and photos are
playing site games. not
used as avatars. Kids choose
a
favorite Cartoon Network
character to represent them
in
MyCN reflecting the fun,

10. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA 9
Flexible Design
Site is designed for
each
show to have their
own This approach has
theme or inherit from allowed the local
the the core site countries to provide
theme. local agencies/
freelance
talent an easy
framework to provide
‘seasonal and
promotional’ designs
throughout the year.

11. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA 10
Make all
Content
Manageable
We set up the
main
flash navigation
element at the
top
of the page to be
fully editable to
allow them to
easily
add new shows
or
update one of
these
three elements

12. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA
Make all content and functionality
manageable -- leveraging the
success of the Cartoon Network
•HNTB
•Constellation Brands
•Kansas City Art Institute
•Collective Brands
•Gavilon
•Y&R

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31. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA
Why limit our reuse of this
functionality to Drupal Sites --
moving Drupal beyond site
management
•vml.com - managing content in a non-
Drupal site
•LG Fame Us - managing content and
functionality in a non-Drupal site
•WIP - video solution provides integration
with a CDN/Streaming server
•WIP - Administration for content in Facebook
applications

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36. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA 21
LG Fame Us
LG mobile division created a contest and sweepstakes giving away
$50,000 cash, free
phones and loads of prizes to anyone willing to submit their reenactment
of the Fame
theme song or, (for the more camera-shy) those willing to judge other
contestants on their
Submission.
The end result was a true-to-life web experience that the NY office is
proud to confirm
captures the look, feel, and sounds of New York City while authentically
integrating the
celebrity characters our youth audience wants to engage with.
To support this initiative we implemented the following,
• Contest submissions including video upload
• Contest workflow including acceptance, rejection based on age and
getting parent approval if necessary
• User promotion of their submission through a variety of social
channels
• Email notification and moderation tools for site administrators

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41. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA
Innovate on the front AND back end
of your site -- Drupal as an agency
friendly marketing platform
Based on its flexibility and the ease of reuse Drupal is
becoming pervasive throughout our organization
• We continue to add clients to our list of Drupal
users
• We power over a dozen internal sites using Drupal
• All of our pro-bono site work is now done in
Drupal
• Our agency within an agency, Version, that
focuses on SMB has made the switch to being a
Drupal shop
• We continue to leverage functionality from all of
these engagements and use it on others
• We continue to package what’s universal and
contribute back

42. When Your Site Can’t be a Joke
Case Study - Cartoon Network EMEA
Efficiency starts with a commitment
to always try to
•Manage all content through the platform
•Use the platform to implement or integrate
functionality
•Repeat
Questions?