The Challenge of Touchscreen Clutter - v2 - 9.26.2012

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This white paper/slide deck examines the issue of the proliferation of icons on touchscreen smartphones - touchscreen clutter - and offers two solutions. This is an update on our 2010 white paper.

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The Challenge of Touchscreen Clutter - v2 - 9.26.2012

  1. 1. The  Challenge  of     Touchscreen  Clu0er     v2.0     (updated  for  the  newest  genera:on  of   smartphones,  from  our  original  white   paper  da:ng  from  2010)  ©  Yuvee,  Inc.    All  rights  reserved.   1September  28,  2012  
  2. 2. Powerful  Devices,  Small  Screens   4”  Diagonal   3.5”  to  4.8”  Diagonal   2
  3. 3. More  and  More   Goes  on  These  Screens  •  Icons  (everything  gets  an  icon:  apps,  websites,  camera,  system  tools,  folders,  etc)   §  Many  users  have  more  than  100  app  icons   §  Apple  iPhone  5:    Up  to  24  icons  per  screen  •  QWERTY  keyboard  for  text  entry  •  Browsing   §  Browser  command  bars   §  Website  content  (web  pages,  videos,  photos,  text,  etc)  •  Camera  controls  when  taking  photos  and  video  •  App  content  (game  graphics,  augmented  reality,  docs,  email,  …)   §  Social  media  content  (Facebook,  Foursquare,  etc)   §  App  Controls   §  App  ads  •  Telephone  keypad  and  controls  for  telephone  mode   3
  4. 4. Oh,  the  Clu0er!   Icons  and  more  Icons!     On-­‐screen  QWERTY    This  problem  has  become  such  a  burden  on  the  iPhone  user  experience  that  the  iOS4  gave  users  the  ability  to    Takes  up  a  huge  %  of  the  screen,  hiding  create  folders  in  which  to  organize  their  icons,  and  the   valuable  content  and  informa^on,  and  is  iPhone  5  increased  the  screen  dimensions  and  added  a   s^ll  hard  to  use,  inhibi^ng  ac^vi^es  like  new  row  of  icons.   enter  URLS  and  search  queries     4
  5. 5. Demands  on  Screen  Space  Threaten  the  Beauty  and   Ease  of  Use  of  Touchscreen  Mobile  Devices  •  Too  many  icons,  and  too  much  in-­‐app  overlaying  informa^on   creates  a  bad  user  experience   §  Causes  user  confusion  and  inhibits  users  from  greater  use  of  features,  apps  and  Web   §  Clu`er  creates  real  and  perceived  complexity,  inhibi^ng  users  on  mul^ple  levels   §  Value  and  impact  of  “eyeball”  content  is  reduced  •  Forces  app  developers  to  dumb  down  their  app  offerings   §  When  app  commands  and  app  graphics/media  vie  for  the  same  space,  the  app   commands  must  be  simplified/reduced   §  App  developers  cannot  put  immersive  and  sophis^cated  apps  on  the  market   successfully  when  complex  commands  in  an  app  cannot  be  presented  and  accessed  in   an  organized  and  compartmentalized  way  (such  as  ribbon  bars  and  pull-­‐down  menus   on  PCs/laptops)  that  is  easily  understood  by  users   5
  6. 6. That’s  the  Problem,     What’s  the  Solu:on?  •  If  small  screens  are  as  physically  big  as   users  will  tolerate  for  mobile  phones,   what  can  be  done  to  make  them   virtually  bigger?   6
  7. 7. Two  Solu:ons  1)  Create  a  new  icon  management  system  that  does  a  BETTER   job  of  organizing,  managing  and  giving  users  access  to  icons  2)  Design  a  new  device  that  moves  all  app,  feature  and  system   COMMANDs  (including  text  entry)    OFF  the  screen   •  Create  an  en^rely  new  dimension  to  the  mobile  user  experience  of  apps,  features  and   the  Web   •  Maximizes  the  user  experience  of  the  high-­‐value  “eyeball”  content  on  apps  and  media   •  Vastly  increases  the  ability  of  app  developers  and  end-­‐users  around  sophis^cated,  next   genera^on  mobile  apps   •  In  other  words,  do  to  the  current  suite  of  smartphones  what  Steve  Jobs  did  to  the   phones  of  the  pre-­‐iPhone  era   7
  8. 8. Solu:on  #1  Create  a  new  user  interface  for  touchscreen  smartphones  that  does  a  BETTER  job  of  managing  icons   8
  9. 9. Solu:on  #1  •  For  how  to  do  this,  see  our  white  paper       “Smartphone  Icons  –  A  System  for   Improving  Organiza:on  and  Access”    •  Read  it  at  www.pinterest.com/webhub     9
  10. 10. Solu:on  #2  •  Design  a  new  device  that  moves  the  non-­‐ eyeball,  cri^cal  (UI)  informa^on  off  the  screen   to  create  an  en^rely  new  dimension  to  the   mobile  user  experience  •  Do  this  by    “Making  Mobile  Screens  Big  via  the   NeoKeys  mixed-­‐media  keypad”   10
  11. 11. Disaggregate  High-­‐value  “Eyeball”  Content/Media   from  App  Commands  •  Eyeball  cri^cal  informa^on  (media  and  content)   §  App  media  and  graphics   §  Photos  and  videos   §  Camera  view(s)   §  Web  pages,  etc  •  App  Commands  (“Use”  and  “finger”  cri^cal  -­‐  but  not   “eyeball”  cri^cal  -­‐  informa^on)   §  COMMANDs  for  apps,  features  (eg,  camera),  system   §  Text  entry  keyboards  (QWERTY  etc)   §  Even  …  icons   11
  12. 12. Where do the COMMANDS go?§  Onto  the  NeoKeys   mixed-­‐media  keypad   •  One  keypad   •  Infinite  modes   •  Keys  that  change  mode  to  provide  the   user  the  commands  the  user  needs   according  to  the  developer  of  the  app  the   user  is  in   •  One  pa`ern  of  use   •  Hybrid  displays/keys   •  Keys  that  visually  prompt  the  user  with   everything  the  user  needs  for  whatever   the  user  has  chosen  to  do  at  that  ^me)   12
  13. 13. How  does  you  create  an  en:rely   new  UX  dimension  to  apps?  •  Use  the  NeoKeys   Mixed  Media  keypad   §  One  keypad   §  Infinite  modes   §  A  single  pa`ern  of   use   §  Learned  instantly    •  See  more  images  and   learn  more  as   indicated  in  the  next   slides   13
  14. 14. The  Future  for  Big  Mobile  Screens:     Mul:media  Keypads  •  As  users  demand  more  sophis^cated  apps  and  quick-­‐to-­‐no   learning  curves  for  using  those  apps,  separa^ng  user   interface  informa^on  from  high-­‐value  “eyeball”  media/ graphics  is  the  only  viable,  complete  solu^on  •  Our  mixed  media  keypad  technology  is  the  solu^on  to   delivering  the  best  next  genera^on  mobile  user  experience   §  very  easily  and  very  intui^vely  for  users  and  app  developers   §  across  all  features,  apps  and  services   §  along  with  en^rely  new  business  and  revenue  models   §  and  en^rely  new  forms  of  user  experience   14
  15. 15. Learn  more  about  Solu:on  #2  •  Visit  www.neokeys.com     §  for  a  mul^-­‐media  presenta^on  with  text  translated  in  8  languages  •  Read  at  www.pinterest.com/webhub     “What  is  the  NeoKeys  Mixed   Media  Keypad?”   15
  16. 16. What  about  voice  commands,  etc?  •  Voice  commands,  hap^cs,  advanced  graphical  UI   will  all  be  a  piece  of  the  puzzle  •  But  essen^ally  they  are  all  analogous  to  predic^ve   text  entry  solware   §  They  can  be  added  to  any  system   §  They  provide  some  help  to  some  people   §  But  in  the  end  they  are  trying  to  solve  the  underlying   problem  by  adding  new  crutches  rather  than  addressing   the  core  issue   16
  17. 17. Voice  commands  -­‐  More  •  Voice  commands  are  a  great  example  of  a  technology  that  will  become   integrated  into  most  mobile  devices  but  that  has  limited  u^lity  •  Why  does  it  have  limited  u^lity?  Mostly  human  and  social  constraints!   §  Many  mobile  contexts  do  not  permit  users  to  give  voice  commands  to  their   phones  (conference  rooms,  subways,  airplanes,  restaurants,  bars,  schools,   elevators,  etc)   §  Many  users  prefer  not  to  talk  on  their  phones  even  when  they  can  (eg,  people   tex^ng  to  keep  a  conversa^on  private,  such  as  kids  in  the  backseat  of  a  car,   people  in  subways  and  trains,  office  cubicles,  etc)   §  Users  will  feel  and  look  foolish  dicta^ng  commands  into  their  phones  by  voice   command  (or  hand  gestures,  etc)  when  other  people  are  nearby   §  As  mobile  apps  proliferate,  and  users  switch  are  constantly  switching  among   many  of  them,  it  will  be  very  difficult  for  users  to  remember  all  but  a  very   limited  subset  of  commands  for  a  small  number  of  apps  (think  how  hard  it  is  to   remember  the  commands  for  voicemail  alone)   17
  18. 18. User-­‐facing,  Patent-­‐Protected   Differen:ators    •  Read  at  www.pinterest.com/webhub     “The  Importance  of  User-­‐ facing,  Patent-­‐Protected   Differen:ators  to  Mobile   Device  Manufacturers”   18
  19. 19. Is  there  a  choice?  •  No.  •  As  icons  proliferate  and  as  users  demand   more  sophis^cated  apps,  the  current   systems  are  failing  the  user   §  smartphones  are  all  about  the  user  experience   §  Smartphones  with  new,  be`er  app/icon  user   experiences  will  replace  the  current  genera^on  of   smartphones   19
  20. 20. More  White  Papers  by  Yuvee  •  A  Catalog  of  Mobile  Device  Innova^ons  •  What  is  WebHub?    (A  library  of  websites)  •  Will  Apps  Replace  the  Web?  (or  Why  WebHub?)  •  What  is  WebHub?  •  Search  re-­‐invented  for  mobile,  or  what  is  a  Connec^on  Engine?  •  Smartphone  Icons  –  A  System  for  Improving  Organiza^on  and  Access  •  What  is  the  PiQ  music  app?  •  The  Importance  of  Patent-­‐Protected  Differen^ators  to  Mobile  Device  Manufacturers  •  Topics  in  innova^on  in  mobile  technology  by  Yuvee  •  NeoKeys  –  How  it  works  and  why  it  is  cri^cal  to  touchscreen  devices  •  What  is  the  NeoKeys  Mixed  Media  Keypad?  •  The  Challenge  of  Touchscreen  Clu`er  (or  Making  Mobile  Screens  Big)  •  The  Non-­‐Subscriber  Revenue  Impera^ve  –  ROI  on  Telecoms  CapEx  •  Richness+Simplicity:    The  Holy  Grail  of  Mobile  UI  •  Yuvee  -­‐  Mobile  User  Experience  Conference  –  UX  Designers’  Den  Slides  •  Mone^zing  the  Keypad  Real  Estate  on  Mobile  Devices  •  The  Changing  Face  of  User  Input  on  Mobile  Devices  •  Compound  versus  Elemental  Devices  –  New  Mobile  Device  Market  Strategies  •  The  Incredible  Shrinking  Search  Results  Page  •  Dynamic  Keypads:  Terminology   20
  21. 21. Where  to  read  the  white  papers  www.pinterest.com/webhub   21
  22. 22. About  Yuvee   •  Yuvee     –  owns  a  global  patent  portolio  in  mobile  and  cross  device  UI   –  runs  www.webhub.mobi  (a  Library  of  Websites)   –  innovates  in  mobile  and  converged  device  design  and  user  experiences  -­‐   making  the  next  genera^on  mobile  and  converged  lifestyle  effortless  and   immersive  for  the  Web  and  apps   •  Contact     –  Tim  Higginson  at  m  847.962.1623  © Yuvee, Inc. All rights reserved.Patents issued and pending – see lists at www.yuvee.com.Yuvee and NeoKeys are trademarks of Yuvee, Inc. WebHub and PiQ are registereds trademark of Yuvee, Inc. 22Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.

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