CRO- What is profit maximizer

1. MODULE - 11
CONVERSION
RATE
OPTIMIZATION

2. WHAT IS
PROFIT MAXIMIZER?
PROFIT MAXIMIZERS CAN BE UPSELLS
(OFFERING SOMEONE MORE OF WHAT
THEY ALREADY BOUGHT) , A CROSS-
SELLS (OFFERING THEM A RELATED
PRODUCT OR SERVICES) OR
SUBSCRIPTIONS (OFFERING THEM
ACCESS TO A CLUB,COMMUNITY OR
ASSOCIATION), OR ANY OTHER
“BACKEND” OFFER THAT INCREASES
IMMEDIATE AVERAGE CUSTOMER
VALUE.

3. EXAMPLES
IMMEDIATE UPSELLS
LIKE McDONALD‘S OFFERS FRIED WITH BURGER.

4. EXAMPLES
CROSSS SELLS
MOSTLY USED IN ECOMMERCE WEBSITES

5. EXAMPLES
SLACK ADJUSTERS
 TYPICALLY 10X – 100X THE CORE OFFER PRICE
 WILL ONLY ATTRACT YOUR TOP 2% MARKET
 USUALLY SOLD AS ACCESS OR “ DONE FOR YOU ”

6. EXAMPLES
BUNDLES AND KITS
MOSTLY USED IN ECOMMERCE WEBSITES

7. EXAMPLES
RECURRING BILLING

8. EXAMPLES
LINE EXTENSIONS
SELL MULTIPLE PRODUCTS OR SERVICES
WHICH ARE INTERRELATED. BE A ONE STOP
SHOP FOR YOUR CUSTOMERS. FOR EXAMPLE,
COLGATE COMPANY PROVIDE WIDE VARIETY
OF TOOTH PASTE AND MOUTH WASH. APPLE IS
SELLING iPHONE, TABLET, PC AND WATCH.

9. EXAMPLES
SPEED AND AUTOMATION
 PHYSICAL PRODUCT SELLERS CAN OFFER EXPEDITED
DELIVERY, ASSEMBLY OR ADVANCED TRAINING ON HOW TO
USE THE PRODUCT.
 INFORMATION SELLERS CAN OFFER DONE-FOR-YOU
SERVICES, SOFTWARE OR CONSULTING.
 SOFTWARE SELLERS CAN OFFER INSTALLATION OR
MIGRATION SERVICES, AS WELL AS HIGHER LEVEL OF
CUSTOMER SUPPORT.
 CONSULTANTS AND SERVICE PROVIDERS CAN OFFER A
MORE “HAND-ON” EXPERIENCE OR OPPORTUNITY TO MOVE
YOUR CLIENT TO THE FRONT OF THE LINE.

10. SPEED AND
AUTOMATION
UPSELL
IDEAS
 SOFTWARE / APPLICATION
 DONE FOR YOU SERVICE
 AUDIT / STRATEGY SESSION
 TEMPLATES / THEMES
 SUPPLEMENTS
 EQUIPMENTS / TOOLS

11. END