How to create a great headshot for LinkedIn

1. Good headshots for LinkedIn and beyond.

2. Why a good headshot?
• Our brains process images orders of magnitudes faster than words
• Our eyes are drawn to images vs. words
• Images create a first impression that either supports, contradicts, or
adds no value the words that follow – and that impression lasts
beyond when you meet F2F (Social Psychological and Personality
Science study)
• The image is a reflection of the who the person is, what the company
is about – to the viewer
• Digital identity – associate face with name – makes it personal (put an
image on your biz card)

3. These are NOT good headshots

4. These are NOT good headshots either….

5. Quick, What’s your first impression?

6. Quick, What’s your first impression?

7. What makes a good headshot?
• Expression (microexpressions – more on this coming up)
• Lighting that is complementary (different for women vs. men)
• Pose
• Energy
• Background
• Clothing
• Hair/makeup
The successful integration of all the above to show
“Confidence with Approachability”

8. The difference a microexpression makes

10. Business Focus
• Headshot/Portrait Photography
• Individuals
• Businesses
• Actors, Musicians, Entertainers, Models
• High School Juniors and Seniors
• Groups
• Commercial
• Environmental (eg., images in an office/lab/etc. environment)
• Theatrical/Live Event

11. Why me? Differentiators
• Pre-shoot consultation (before date is scheduled)
• Goals/objectives of images
• Who will the audience be?
• What message do you want the images to convey? Personal branding
• Overall “look” – consistency with existing images/website if applicable
• How will the images be used (print/directory, LinkedIn Profile, Website, Personal)?
• Individuals
• Clothing
• Hair/Makeup (women only)
• Background color
• Lighting scheme

12. Differentiators (cont’d)
• Shoot itself
• Tethered shooting – view images on large screen as we progress
• Allows us both to view results, see what’s working, and adjust
• Lighting – different for women vs. men
• Women – even, beauty lighting (3 lights – triangle)
• Men – 2 lights + - accentuate jawline/one side lighter than other typically
• Coaching on how to look your best
• Which side of the face looks best
• Micro-expressions – it’s the smallest of “moves” that make a huge impact
• Body/head/shoulder positions
• Smiling with your eyes (“squinch”)
• Natural look – most clients talk about how much fun it was!
At the end of the session, clients know they already have a number of great shots to
choose from!

13. Progression during a shoot

14. Differentiators (cont’d)
• Post shoot
• Best shots (minimum of around 30, depending on the session) posted on
secure gallery website for viewing/selection/sharing (get outside feedback)
• Guidelines/assistance in choosing best shot
• Final images provided in file format suitable for target usage (eg, Web,
LinkedIn) – UNLIMITED USAGE RIGHTS
• Turnaround time is usually within 48-72 hours – rush services available
• Professional prints also available

15. Testimonials
• “Barry has a natural talent for his craft and he made the process very comfortable! He produced some
really great photos that I could use across many mediums. I would highly recommend Barry!”
• “Really enjoyed working with Barry. He's clearly very experienced, which is an asset when it comes to
head shots since your photo on LinkedIn is now your first impression to the world. A picture will always
say a thousand words, but Barry makes sure those words all positive.”
• “I had a great one-hour photo session with Barry. Barry took me thru a variety a variety of poses, attire
and lighting options, and used some posing techniques to help me look my best. ….and it's been
amazing how many colleagues have noticed the photo, all saying words to the effect "that's a great
photo of you". Thank you, Barry!”
• “I was so nervous during the photoshoot but you made me look quite relaxed in the pics - I chalk it up to your
great coaching and patience! Thank you so much. :)”

16. Testimonials (cont’d)
“Barry is an awesome photographer!! He is so great at bringing out the best in his clients to get
an absolutely wonderful picture that captures the essence of a person.
I am usually very camera-shy, and quite uncomfortable getting my photograph taken, let alone
having to pose for one in a manner that is fit for professional use. Barry was great at making
me feel at ease, right from the the pre-photoshoot phone call all the way through the actual
photo session. He took his time to take the photos, have me check out the results at a monitor
set up right next to the photoshoot area, and made adjustments for poses and expressions on
the fly to improve the photos even more. In the end, he got me a good number of photos of me
with a natural, relaxed, but professional look - so many, in fact, I had a hard time choosing! :)
Barry's e-mail responses were quick, whether it was for scheduling, questions, or
recommendations for photos. The turnaround time for the photos was also fast. I also enjoyed
the platform he used to send me the pictures to help me choose - it was nice to be able to select
some of my 'favorites' and send them to family to help with decision making.
All in all, Barry is a fantastic photographer, a great coach, and a great person to do business
with. I'll be using his services again in the future! Thank you Barry!”

17. Services
• Headshot sessions start at $199.00 at my studio (Wellesley)
• Onsite sessions are available – ½ day minimum (quoted on a case by
case basis)
• Professional Retouching
• Professional hair/makeup artists available
• Prints

18. Theatrical/Live Performances

19. Giving Back

20. To learn more, visit
www.barrybraunsteinphotography.com
or call (781)237-0495
email: barry@barrybraunsteinphotography.com
THANK YOU!!!!!