some relevent data about spicejet including swot analysis

1. Abu Joy
Vallopurackal
7736338313
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2. • Founded 2004 (as Royal Airways)
• Commenced operations 23 May 2005
• Company slogan Red. Hot. Spicy.
• Headquarters Gurgaon, Haryana, India
• Key people Ajay Singh (MD)
Kiran Koteshwar (CFO)
Debojo Maharshi (CMO)
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COMPONY PROFILE

3. VISION
“To create an eco-system to enable 30 crore
domestic ticketing by 2022 and 50 crore by 2027”
MISSION
“Provide safe, secure, affordable and sustainable air
travel with access to various parts of India and the
world”
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4. OBJECTIVES
i) Ensure safe, secure and sustainable aviation
industry through use of technology and effective
monitoring
ii) Enhance regional connectivity through fiscal
support and infrastructure development.
iii) Enhance ease of doing business through
deregulation, simplified procedures and e-
governance
iv) Promote the entire aviation sector chain: cargo,
MRO, general aviation, aerospace manufacturing and
skill development.
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5. 5
SpiceJet Marketing Mix (4Ps) Strategy
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• Product:75 Aircrafts
Economy class SpiceMax
• Price
Offering a mix of both low cost ticket and decent
onboard facilities
Reward point for frequent travellers
Boeing 737-700 3
Boeing 737-800 28
Boeing 737-900ER 4
Boeing 737 MAX 8 13
Bombardier Dash 8 Q400 22
Bombardier Dash 8 Q400 NG 5

6. • Place
3 its on hub
Indira Gandhi International Airport (in Delhi)
Rajiv Gandhi International Airport (in Hyderabad)
Netaji Subhash Chandra Bose International Airport (in
Kolkata)
246 daily flights across 34 cities in India and 7
international destinations like Dubai, Colombo, Kabul,
Riyadh etc.
• Promotion
Digital promotion
Sponsorship for sports team
Advertisement,Promotion activities,etc.
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7. 7
SPICEJET SWOT ANALYSIS
Strength 1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country
3. SpiceJet is one of the largest low cost carriers in India
4. Has a reach to around 35 Indian destinations
5. Good presence in the market due to its branding and advertising
6. SpiceJet has got an interactive website allowing bookings,hotels etc
7. Presence of the brand on ticket booking websites has helped the
business grow
Weaknesses 1. Low market share of SpiceJet due to presence of significant
competition
2. Has limited destinations and no international presence
Opportunities 1. Middle Class taking to the skies is a huge opportunity for SpiceJet
2. More opportunities to grow on popular routes and destinations
3. International tie-ups would boost brand image and reach
Threats 1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand
operations

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9. Workforce Demand and Supply
Forecast
• New location:China
• Additional Employers required:800
Piolits:50
Air hostess:500
Supporting staff:100
Ground staff:150
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10. Recruitment
How many employees needed?
When needed?
Where needed?
Special qualification?
Who to make recruitment?
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11. Gap Closing Strategy
• Existing employees: 6902
• Required Employees:7702
• Shortage :800
• Employees recruited from India:500
• Involvement of local people:300
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12. BIBLIOGRAPHY
https://www.mbaskool.com/marketing-
mix/services/17049-spicejet.html
http://corporate.spicejet.com/Content/pdf/2016-
17AnnualReport.pdf
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13. THANK YOU
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