The document discusses audio marketing strategies. It notes that audio marketing has existed for over 100 years since the first commercial radio station launched in 1919. Some key points made in the document include: - Audio advertising expenditure worldwide was approximately $31.7 billion in 2020. - Pros of audio marketing include convenience of listening while doing other tasks and easy accessibility via smartphones or smart home assistants. Cons include a lack of visual cues and difficulties with direct calls to action. - The document outlines several audio marketing strategies such as voice search optimization, voice-enabled advertising, developing Alexa skills, growing the podcast market, and utilizing connected cars for audio ads.

1. Submitted By:
Abu Belal Ghani
Roll No: 19426
Section: DM
Submitted To:
Prof. Rajender Rawat
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2. Introduction:
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 Audio marketing strategy exists from the last 100
years
 First commercial radio station of USA started
broadcasting in 1919
 Audio advertisement expenditure in annual
worldwide terms is 31.7 billion (Approx.) in 2020
 Audio marketing refers to activity of making audio
contents mainly in the form of radio shows, smart
home assistant skills or podcasts
Source: Google
Source: Google

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Pros of Audio Marketing:
 Convenience: One can enjoy the audio content while
doing their other work, so it is very convenient
 Accessibility: It is easy to access, one only needs a
smartphone for listening to a podcast and nowadays
smart home assistant are in trends, their demands are
increasing
Cons of Audio Marketing:
 Lack of visual clues: In video contents one will not
be able to know the facial expression and nonverbal
gestures, because of this there can be lack of
understanding leading to lack of interest
 No Direct CTA: During audio experience listeners
are not engaged with their device, so there is a
problem in Direct Call to Action in clicking on any
link or filling any forms
Pros and Cons of Audio Marketing
Source: Google

4. 1. Voice Search Optimization:
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 In today’s world people are not using their smart
speakers as a research tool for getting diversified
information
 Brands should must optimize their products on Google
and Amazon to be the best
 Companies should carry out a research process for
identifying common queries by their target audience
Source: Google
Source: Google

5. 2. Voice-enabled Advertising:
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 Presently only option for the voice advertisements is
through ‘Google Express’
 There is a prediction that in near future we will have
more Voice Ad option available
 For digital marketer Voice-enabled Advertising is going
to be a big shift which will be very useful and profitable
if used effectively and efficiently
Source: Google
Source: Google

6. 3. Alexa Skills:
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 Alexa Skill is an application that is voice enabled which
can do various specific functions
 It makes your work easy and time saving
 Function like playing any songs, news, etc. is now only a
command away from you, one has to just tell Alexa for
this and will Alexa will get it done
 Making such a specific device that is voice enabled and
smart is because of encouragement of Amazon besides
having limited adoption and support
 Market of Alexa Skill is expected to grow in an
increasing order in near future
Source: Google

7. 4. Podcasting:
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 Reach of Podcasting is expected to double by the end
of 2021
 According to Outlook 2018 its reach will be to 122
million users which will lead to create more than 15
billion hours of content
 More research from in the month of September of
2016 states that 65% of podcasts listeners are
preferring to purchase the product that was advertised
by that format
 Podcast that are of up-to 5 minutes are more liked by
user as people are always looking for the quick,
concise and relevant information
Source: Google

8. 5. Connected Cars:
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 With the introduction of the hi-tech autonomous
vehicles and connected cars, now companies have
many valuable marketing opportunities for them
 Soon they will be able to earn a great profit using
these marketing opportunities
 It is also predicted that voice enabled advertising will
definitely roll-out in automobiles soon
Source: Google
Source: Google

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