strategic Planning to open THE TEA ROOM

1. S t r a t e g i c P l a n n i n g
Guided By: Dr. Rajesh Faldu

2. The Tea Room

3. Vision

4. Mission

5. General

6. Company
Profile
Name
Address
Contact No.

7. Website
E-mail

8. WHY
It being place in
Jamnagar where there is
huge market scope for
tea shop.

9. OFFICE PREMISES
Justification of work place
Why the work place is not owned?
Why it is on rent?

10. RAW MATERIALS

11. PRICE LIST
Hot Tea Hot Tea No Milk
Tea Morning Noon Evening Tea Morning Noon Evening
Simple/ Traditional Tea 1020 1020 1020 Black Tea 35.00 35.00 30.00
Ginger Tea 65.00 65.00 60.00 Green Tea 35.00 35.00 30.00
Masala Tea 60.00 60.00 55.00 White Tea 35.00 35.00 30.00
Phudina Tea 65.00 65.00 60.00 Oolong Tea 35.00 35.00 30.00
Elaichi Tea 55.00 55.00 55.00 Pu-erh Tea 35.00 35.00 30.00
Sugar Free Tea 60.00 60.00 60.00 Darjeeling Tea (Special) 45.00 45.00 40.00
Cinnamon Tea 65.00 65.00 60.00 Assam Tea (Special) 45.00 45.00 40.00
Other Items Nilgiri Tea (Special) 45.00 45.00 40.00
Hot Coffee 25.00 25.00 25.00
Cold Coffee 40.00 40.00 40.00
Cappuccino 50.00 50.00 50.00
Bornvitta 20.00 20.00 20.00
Home Made Kavo 20.00 20.00 20.00

12. SWOT ANALYSIS
STRENGTH
WEAKNESS
THREATS
OPPORTUNITIES
S
W
T
O

13. S W
STRENGTH WEAKNESS

14. O T
OPPORTUNITIES THREATS

15. MANAGING PERSONNEL

16. How Many Human Resource we require?
02 Human Labors

17. 1
2
3
TIME KEEPING SYSTEM
Morning Timings: 07:00AM - 11:00 AM
Noon Timings: 11:00AM - 04:00 PM
Evening Timings: 04:00PM - 11:00 PM

18. STRATEGY MANAGEMENT

19. ADVERTISEMENT

20. SALES PROMOTION
Offer – Every Sunday

21. 1
2
3
4
5
6
TARGET MARKET
Office People
Businessmen
School Teachers
Hostel Students
College Students
Aged People

22. FINANCIAL HIGHLIGHTS

23. WAGES
Rs. 1,00,800 / Year

24. EXPENSES
Particulars Quantity Price Per Unit Total Amount
Milk 10 Liters 400 / Month Rs. 400
Coffee 3 Bottles 245 / Bottle Rs. 735
Bornvitta 2 Bottles 200 / Bottle Rs. 400
Sugar 5 kg - Rs. 210
Sugar-Free 2 Bottles 90 / Bottle Rs. 180
Tea Patti 2 Packs 175 / Pack Rs. 350
Ginger 250 gm 20 / Month Rs. 600
Phudina 1 20 / Month Rs. 100
Elaichi 100 gm 100 / Month Rs. 100
Masala Of Tea Home Made 100 / month Rs. 100
Lemon 500 gm 30 / Month Rs. 30
Sanchar 1 Pack 05 / Month Rs. 05
Black Pepper 1 Pack 20 / Month Rs. 20
Total Expenses - - 44,760

25. FURNITURE AND OTHER THINGS
Rs. 34100

26. ELECTRICITY
= 50,400 Annually

27. OFFICE RENT
= Rs. 1,20,000 Annually

28. ADVERTISEMENT

29. PROFIT AND LOSS A/c
Profit And Loss Statement
Particular Amt Particular Amt
Wages 1,00,800.00 Sales 5,00,000.00
Electricity 50,400.00
Raw Materials 61,560.00
Misc. Exp 15,000.00
Office Rent 1,20,000.00
Advertisement 15,000.00
Depreciation 3,410.00
Profit 73,860.00
4,86,170.00 5,60,000.00

30. BALANCE SHEET
Balance Sheet
Particular Amt Particular Amt
Capital: Furniture 34,100.00
Dimple 20,000.00 (Depreciation) - 3,410.00
Hardik 20,000.00
Vimmi 20,000.00 Cash On Hand 3,000.00
Kishan 20,000.00 Cash At Bank 1,13,320.00
Net Profit 73,830.00
1,53,830.00 1,53,830.00

31. FUTURE PLANS
Business Innovation
Increase in sales
Purchase of Own Land
Giving franchise
Expansion of Business
New Flavored Tea

32. 1
2
3
4
Present By:
Guided By: Dr. RAJESH FALDU