The 2017 Exit Exam for Dual Degree students of the Master in Management at IE Business School consisted of a strategic company analysis of KiranaNow, an Amazon online subsidiary launched as a hyperlocal platform for B2C grocery delivery in India. My group developed a written report as well as the following presentation, which provides an analysis of the Indian online grocery market and recommends a future strategy for KiranaNow. The vast potential of the Indian market, which is set to grow extensively and is yet to experience the grand transition to online retail, urged Amazon to venture into the online grocery market and gain a first-mover advantage. The use of technical, strategical and industrial analyses, including PESTEL, SWOT and Porter Five Forces will provide the basis to suggest three potential strategies for KiranaNow’s success in the future. Of which the best alternative is to cease business with Kirana stores and venture through AmazonNow smartphone application into partnerships with continuously hyperlocal, yet more established food retailers. The strategy recommendation includes a revised business model featuring financial, operational and marketing forecasts as well as implementation strategies. During the time, the government blockade of foreign direct investment limited Amazon from launching an inventory-led B2C model, yet forecasts strongly implied that this ban would be lifted. As soon as this takes effect, we propose Amazon to venture mission towards such model, similar to Amazon Fresh in the United States, in which Amazon gains full control of operations and profit.