Science 7 - LAND and SEA BREEZE and its Characteristics
Question 7
1. QUESTION 7: LOOKING BACK AT YOUR
PRELIMINARY TASK, WHAT DO YOU FEEL
YOU HAVE LEARNT IN THE
PROGRESSION FROM IT TO THE FULL
PRODUCT?
Abigail Adesida
2. HOW HAVE I PROGRESSED
• From my preliminary project up to my fully, completed media product, I have
progressed significantly in a very positive manner; during the time I was
creating my preliminary product, I did not know how to efficiently use Adobe
Photoshop 7.0.1, Microsoft Publisher, the Panasonic Lumix 248 and
Macromedia Fireworks in a very good way. In the manner that I used
them, my preliminary product was very poorly and lacked complexity and it
explicitly revealed that I lacked complex and developed knowledge on the
programming, but also showed that I only used and knew the basic
knowledge and depended on the basic knowledge.
3. WHAT SKILLS HAVE I IMPROVED ON:
• Based on skills, I have improved my ability of editing images, the ability to use
more complex programs and technologies for my media product as well as
my ability to edit the magazine to a standard that would fit the need of my
audience, as well as myself.
4. WHAT KNOWLEDGE HAVE I ACQUIRED:
• From the time I created my preliminary project, up to completing my full media
product, I have acquired various amount of knowledge, especially knowledge about
audience, institutions and I have also noticed my strengths and weaknesses.
• In terms of audience, I have acquired the knowledge to apple Demographics and
Psychographics to them, thus knowing and showing the type of audience that I aim
my media product at.
• Furthermore, in terms of representation, I researched stereotypes and subcultures
that my audience may or may not be associated with, due to the type of music that
my magazine is based on.
• Additionally, I also researched the most popular media institutions that advertise and
market media products that are very similar to mine, which are IPC Media and
Bauer.
• Bauer is a big branded media institution that advertises media products such as 4
Music, Closer, Grazia, KISS – this is the type of media institution that I would allow
my media product to be advertised and distributed by as they would know hoe to
apply to young teenagers. Whereas the institution IPC Media which advertises
LOOK, NME and TeenNow magazines, are mainly aimed at middle-aged women
and wouldn’t comply to the needs of my audience.
5. STRENGTHS AND WEAKNESSES
My strengths have significantly improved since the preliminary product and
include:
• Editing and manipulating images using Adobe Photoshop 7.0.1, Macromedia
Fireworks and Microsoft Publisher
• Taking complex images with various shot angles and types using the
Panasonic Lumix 248
However, I still had many weaknesses:
• Editing up to a professional standard
• Managing my time efficiently
7. The mast head has been done unprofessionally;
there is no skyline and it lacks creativity
The cover lines lack originality, as well as creativity
and look very boring and dull
The images are very small and hard to see – the
images don’t fit with the theme of the magazine as
are very blurred.
The font used - Lucida Handwriting – is
very childish and basic, primarily used
for letters and creates a rather dull and
tense mood within the preliminary
product.
The preliminary product lacks a three-
colour colour scheme, a bar code, an
issue date and a rule of thirds – all of
which are basic convention of
magazines.
Main image is very blurred and not
clear – not very professional and
doesn’t link to magazine.
In the main image, there is no direct address or direct contact
towards the audience; there is also an explicit lack in costume.
8. The mast head has been developed and challenged; the
colour pink has been made the dominant colour, linking to
the genre of the magazine. The mast head has been made
very boldly and stands out sharply in the magazine.
The cover lines and rule of thirds have been developed onto a
bright-coloured block on the media product, making the text
and information more significant by making it stand out.
The main image uses and challenges direct address and
direct contact and the main image has been filtered
sharply, making the readers to be able to see the facial
gestures and expressions of the artist shown. The costume
has been significantly chosen and links to the genre of the
music that the magazine displays.
The font used – Dolce Vita – is very complex and links to the
genre of the magazine; the font is a very sans-serif font and
very light-hearted.
The preliminary product uses and develops a three-colour
colour scheme; the colours of pink, white and orange are
significantly used, all of which have positive connotations.
A Barcode, QR code and straplines have
been developed on the magazine, giving it
a more modern feel to the magazine,
whilst attracting a larger audience
simultaneously.
10. Lack of creativity – the same
image is used, but is more
blurred.
Images that have no relation
whatsoever to the magazine
are used.
Unnecessary shapes and
features used
Numbers of pages and titles
are not aligned
Not very appealing and sets a
dull, boring tone to the readers.
11. Creativity is shown as more
than one image is used
The colours – orange, pink
white – all set out a positive
and lively tone and atmosphere
– very bright and fun
The page numbers and page
titles are contrasted together to
express individuality and
originality.
The use of social media makes
it more suitable for the
audience.
12. OVERALL
• Based on my preliminary task, I have learnt various techniques and methods
on planning, producing and constructing my media magazine, thus
completing my full product up to a standard that I am fully happy and satisfied
with.
