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2. 7 Questions
• The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and
conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and
why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing
this product?
• Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?

3. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
You can see in my magazine where I have repeated and adapted techniques in real
magazines that exist in the industry. My first example is the ‘free CD’ advertising
that you often see in the top right corner of the front cover. In my magazine I
twisted this popular convention by adding the words ‘free vinyl’, I did this as it
fitted my magazines modern vintage feel. Another convention used in popular
magazines that Is reiterated in my magazine is the use of a pull quote represent
on a my double page spread, the format and layout of my double page spread in
general is a very common style, with a picture on the left page a pull quote at the
top of the right with columns of writing underneath. Applying popular
conventions from current magazines are affective because these are the tried and
tested most effective styles, twisting and adapting these conventions helps you
stand out and directly apply to your target audience.

4. How does your media product
represent particular social groups?
The intended social group for my magazine are middle aged, middle class people as
appose to the younger, working class social group magazines such as NME aim to
meet. I fit this middle class social group by using the black and white vintage feel,
meeting a more sophisticated taste. The ‘free vinyl’ advertisement and the quite,
relaxed style of music displayed both appeal to a more mature audience. The fact
that my magazine is monthly issued and priced at £4.99, also makes the magazine
more suited to the middle class. The color scheme also appeals to a finer taste, as
appose to the common red white and blue patriotic scheme I used white purple
and blue. White applies connotations of purity whilst purple royalty , both colors
meeting the middle classes appeal.

5. What kind of media institution might
distribute your media product and
why?
The media institution that would be ideal for distributing my magazine would be
time TimeInc. This institution is perfect for my magazine because firstly it’s a
distributor with experience in reaching a higher market, shown by the multiple
shooting magazines and other magazines such as Superyacht business and
wallpaper, these magazines suit a higher, more refined social group by the
sophisticated lifestyle they advertise. This distributor shows they have strong
experience in distributing music magazines as they produce NME and Uncut, two
consistent magazines in the UK music magazine industry. As NME applies to a late
teen early twenty’s working class and Uncut applies to late 30’s early 40’s
celebrating 70’s rock music, I feel my magazine could fit perfectly in-between the
two, appealing partially to both audiences.

6. Who would be the audience for your
media product?
I used multiple methods to attract my determine my
audience, magazine research and analysis, my survey and my
video. My typical reader is mid 20’s. My reader is a majority
women. My reader is a fan of the fine things, earns a living
and can afford luxuries on top of that. My reader appreciates
the delacate almost depressive, quiet, subtle tones provided
by rock and indie alternative music.

7. How did you attract/address your
audience?
here is how I appealed to my audience and then addressed them. The color scheme I
used suits a higher class group of people as purple applies royalty connotations and
white purity connotations, the heavy concentration of purple in my magazine also suits
the female reader being a more feminine associated color, as female readers are the
majority gender reader of my magazine, I also included a hint of blue to appeal to that
minority male readership. To other techniques convey the more sophisticated style of
the magazine, firstly the free vinyl advertised in the corner of my magazine, also the
black and white picture on the front cover and in the double paged spread. The fact that
the female on the front cover is wearing a blazer shows her higher class but the her big
hair and extravagant eye liner shows her rebellious side, this contrasts reaches out to
the rebellious side in any formal, responsible readers that a middle class up bringing
would provide. This rebellious side is shown in the picture in the contents page as well
with the band ‘Sahara Chills’ as one is very official and bland and the other member is
expressionistic and flamboyant once again applying to the that rebellious side. The
picture in the double page spread of the artist relaxed tuning his guitar conveys the
subtle delicate indie music inside. I addresses my target audience by referencing the
indie/rock band Keiserchiefs in the name for my magazine, this addresses my audience as
it subtly represents the style of music inside and Leeds where the and is from and the
home of my magazine.

8. What have you learnt about
technologies from the process of
constructing this product?
In the planning stage and the evaluation stage I used mainly word and
PowerPoint both of which I have used before. However I did use Slideshare
and BlogSpot, two websites that I have never used before, slideshare showed
me the best way to share a PowerPoint on a blog and BlogSpot showed me a
useful platform on where to share that PowerPoint. In the production stage I
used a DLC Camera and a tripod both of which I am experienced with,
however using these pieces of technology for this purpose did show me how
to control a cast and take pictures to fit a audience. Two massive pieces of
technology I used in the production of my magazine are Photoshop and
InDesign. Although I had basic knowledge of Photoshop, using this application
to edit all my photos in detail and produce my cover page and context page
provided me with a extended knowledge of the application. However I had
extremely little knowledge of how to use InDesign and the production stage
of my magazine gave taught me the basic knowledge of the the programme.

9. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
Since the start of the project I have undergone tasks that have developed
multiple tasks. I have realized and appreciated the multitude of research that
has to be undergone before you develop a product. Research such as surveys,
analysis of current products and interviews, this research into the current
market gave me a wide spectrum of what type of product works in the market
I am aiming for. Making this magazine also showed the important techniques
in making a the front cover, contents page and double page spread of a
magazine. The research and production of my magazine showed me the
importance of tailoring my product towards the target audience and how to
use certain on conventions to meet these aspects.